Our latest articles

We regularly write free tips about digital transformation for small and medium tourism businesses. You'll find our articles categorised below.

Industry Leading Tourism Businesses
In this article, we are showcasing best practice examples of tourism businesses in the area of digital marketing.
Updates
We keep our course content up-to-date and this page shows you the latest updates.
online reputation increasing customer reviews in 2022 - photo of paper with happy, neutral and sad faces next to tick boxes.jpg
Marketing in the digital age
Claire McCollum

Online Reputation & Increasing Customer Reviews in 2022

A positive online reputation is the absolute foundation of successfully marketing your business. Potential guests will use your online reviews to gauge the quality of your services and make decisions based on what others say and how you present yourself online.

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Write great email subject lines that will improve email open rate - woman sitting at desk typing
Marketing in the digital age
Hannah C

3 Strategies to Help You Write Great Email Subject Lines

For your email marketing to be effective, you need to write compelling subject lines that intrigue the recipient enough to click. In this article, we’ll explain what makes an enticing email heading and how to write great email subject lines using three simple strategies.

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How to change your website favicon - photo of a screen displaying website browser tabs with popular digital platform favicons
Marketing in the digital age
Hannah C

How to change your website favicon

Your favicon is an important visual identifier for your website that can help to reinforce your brand identity. In this article we’ll show you how to change your website favicon.

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Create a brand style guide in Canva - photo of a womans hand sorting through colour palettes on a desk near a laptop
Marketing in the digital age
Hannah C

Create a brand style guide in Canva

A brand style guide is essentially a document that every business should have in order to guide employees, any designers you may hire and other businesses you collaborate with on how to apply the different elements of your visual identity. This article will show you how to create a simple 1-page brand style guide in Canva.

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Networking and knowing your point of difference - photo of two women in aprons preparing an event space
Collaborating for growth
Claire McCollum

The Importance of Networking and Knowing Your Point of Difference

Due to the time constraints that many business owners face, networking events are often overlooked. However, attending a networking event is a great way to meet like-minded businesses, get your business known in the community, and look for ways to collaborate and add value to other businesses that complement yours.

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Email marketing segment list - woman in headscarf typing on laptop which shows automation flow
Marketing in the digital age
Fabienne W

Getting started with segmenting your email list

Email marketing – done right – is still one of the highest-converting online sales techniques. This article explains how to get better results from your email marketing efforts by sending tailored emails to a segmented database.

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