In this article, we are showcasing best practice examples of tourism businesses in the area of digital marketing.
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We regularly write free tips about digital transformation for small and medium tourism businesses. You'll find our articles categorised below.
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Marketing in the digital age
Online Reputation & Increasing Customer Reviews in 2022
A positive online reputation is the absolute foundation of successfully marketing your business. Potential guests will use your online reviews to gauge the quality of your services and make decisions based on what others say and how you present yourself online.
Online sales
Getting your head around higher inflation for 2022
In this article, we’ll give you some context for Australia’s current inflation situation and advice on how to deal with inflation.
Online sales
Hard Sell vs. Soft Sell: How to Become Sales Savvy Online
Although there is no perfect technique for sales psychology, most sales tactics are distilled into one of two categories: hard sell and soft sell. Understanding the difference between the two is as vital to your sales strategy as any other important business plan.
Greater returns from social media
How to write social media captions for tourism business: learn how to captivate your audience
Our best practice guide to writing social media captions for small businesses in 3 simple steps.
Marketing in the digital age
3 Strategies to Help You Write Great Email Subject Lines
For your email marketing to be effective, you need to write compelling subject lines that intrigue the recipient enough to click. In this article, we’ll explain what makes an enticing email heading and how to write great email subject lines using three simple strategies.
Online sales
How to convert the 95% of your Tourism website visitors that do not buy from you there and then?
Did you know that most tourism websites are missing? Communication tools that allow their customers to contact them on their terms. This article will help you fix this, and will also give you insights about another golden nugget you can set up right away to build your email list.
Marketing in the digital age
How to change your website favicon
Your favicon is an important visual identifier for your website that can help to reinforce your brand identity. In this article we’ll show you how to change your website favicon.
Marketing in the digital age
Create a brand style guide in Canva
A brand style guide is essentially a document that every business should have in order to guide employees, any designers you may hire and other businesses you collaborate with on how to apply the different elements of your visual identity. This article will show you how to create a simple 1-page brand style guide in Canva.
Collaborating for growth
The Importance of Networking and Knowing Your Point of Difference
Due to the time constraints that many business owners face, networking events are often overlooked. However, attending a networking event is a great way to meet like-minded businesses, get your business known in the community, and look for ways to collaborate and add value to other businesses that complement yours.
Smart tools
How to organise and declutter your inbox in 15 minutes
These two simple ways to organise and declutter your inbox will help you reduce stress and feel more productivity in your every day life.
Greater returns from social media
The Purpose of Instagram Hashtags in 2022: A Guide for Small Businesses
Creating a successful social media strategy requires understanding the purpose of Instagram hashtags. Use these hashtag categories to benefit your business.
Marketing in the digital age
Getting started with segmenting your email list
Email marketing – done right – is still one of the highest-converting online sales techniques. This article explains how to get better results from your email marketing efforts by sending tailored emails to a segmented database.
