Website
Your website is the one asset you own outright. These articles cover what belongs on a tourism website, broken down by business type: tours, accommodation, events, hire and transport, destinations and attractions. You will also find guidance on contact pages, FAQs written for AI search, and the technical detail that decides whether Google and AI assistants can read you.
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Tourism Tech Session Recap: How to Optimise Your Google Business Profile for Local Search and AI Visibility
Read more: Tourism Tech Session Recap: How to Optimise Your Google Business Profile for Local Search and AI VisibilityOptimise your Google Business Profile for AI and local search. Learn how reviews, categories, photos, and Maps clicks influence visibility…
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How do I write website content that AI can quote?
Read more: How do I write website content that AI can quote?AI quotes specific facts from your website: durations, prices, named places. Here’s how to write content that gives AI something…
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Essential tourism website basics
Read more: Essential tourism website basicsFour basics decide whether AI can find, read and trust your tourism site: HTTPS, a clear menu, on-site search and…
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How to convert the 95% of your Tourism website visitors that do not buy from you there and then?
Read more: How to convert the 95% of your Tourism website visitors that do not buy from you there and then?Did you know that most tourism websites are missing? Communication tools that allow their customers to contact them on their…
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How to optimise your website copy to get more bookings for your tour
Read more: How to optimise your website copy to get more bookings for your tourLearn how to optimise your website copy to get more bookings for your tour with these 5 tips.
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Does a one-page website hurt my chances of being found by AI?
Read more: Does a one-page website hurt my chances of being found by AI?Yes, once you sell more than one experience. AI tools recommend pages. Here’s when to split a one-page tourism website…
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Don’t get locked out of your digital front door: why admin access matters for every tourism business
Read more: Don’t get locked out of your digital front door: why admin access matters for every tourism businessDon’t wait until you’re locked out of your own website, booking system, or social media account. As part of our…
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Tourism Tech Session Recap: Smarter FAQs for AI Search Visibility and Better Bookings
Read more: Tourism Tech Session Recap: Smarter FAQs for AI Search Visibility and Better BookingsLearn how to build smart FAQs that boost bookings and get found in AI search using GEO, schema markup, and…
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Best practice elements of a Tourism Contact Us page
Read more: Best practice elements of a Tourism Contact Us pageHere is an actionable guide that’ll help you design your Tourism Contact Us page to convert customers and generate sales…
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Tour website essentials
Read more: Tour website essentialsEvery tour page needs its pick-up and drop-off detail and a what-to-bring list, in text, so first-timers and AI assistants…
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Accommodation website essentials
Read more: Accommodation website essentialsShow your check-in, check-out and reception hours, and describe your parking in detail, so guests and AI assistants know how…
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Destination and attraction website essentials
Read more: Destination and attraction website essentialsItineraries, local listings, maps and getting-there detail keep guests planning around you and give AI content it can use. Here…
