Australia’s Coral Coast and Tourism Tribe Partnership

First published on August 15, 2023
Last updated on August 18, 2023

Australia’s Coral Coast Joins Tourism Tribe as one of its first Affiliate Partners, Expanding Digital Support for Tourism Businesses in Western Australia

Australia’s Coral Coast Regional Tourism Organisation is the Regional Tourism Organisation that proudly promotes 1,100km of breathtaking coastline from Cervantes, two hours north of Perth, Western Australia, to the World Heritage-listed Ningaloo Reef, and is pleased to announce its recent partnership with Tourism Tribe, a renowned global digital learning platform dedicated to the tourism industry. As an Affiliate Partner, Australia’s Coral Coast will provide its tourism business members with discounted access to Tourism Tribe’s esteemed Digital Academy.

The collaboration between Australia’s Coral Coast and Tourism Tribe signifies a first-of-its-kind initiative, allowing destination marketing organisations (DMOs) around the world to extend world-class digital support and learning opportunities to their members. Tourism Tribe’s groundbreaking dual offering includes a new monthly membership model for its highly acclaimed Digital Academy, along with an international affiliate program for DMOs.

The introduction of this innovative initiative demonstrates Tourism Tribe’s commitment to democratising access to top-quality digital learning and support for tourism businesses of all sizes and locations. The new monthly membership offers a range of benefits, including twice-monthly support calls with digital marketing experts, access to a vast library of digital marketing resources such as webinars, courses, and how-to guides, updates on the latest trends and technologies in the digital tourism industry, and exclusive discounts on additional services.

“We are thrilled to introduce this dual offering,” said Liz Ward, Tourism Tribe, CEO. “Our mission has always been to enable every person and every business in the world to access best practices and learn from each other, ultimately strengthening the global tourism industry. With the launch of our international affiliate program, DMOs from all corners of the globe can now extend this invaluable resource to their members, fostering a global community of learning and growth.”

By joining the Tourism Tribe Digital Academy, Australia’s Coral Coast’s tourism business members will gain access to a wealth of resources, including regular support calls with digital marketing experts, an extensive library of digital marketing materials, insights from global events attended by Tourism Tribe, networking opportunities with industry professionals worldwide, and exclusive discounts on additional services.

Through the affiliate program, DMOs and industry associations worldwide have the opportunity to provide their members with these invaluable resources, enhancing their value proposition and contributing to the overall strength and resilience of the global tourism industry. This collaboration will expedite the industry’s recovery, particularly in the aftermath of the COVID-19 pandemic.

“Australia’s Coral Coast is proud to be the first Regional Tourism Organisation in Western Australia to join forces in an affiliate partnership with Tourism Tribe, giving our members exclusive access to additional digital support and learning opportunities to better their business” said David O’Malley, Australia’s Coral Coast CEO

Australia’s Coral Coast encourages tourism businesses to seize this transformative opportunity and join the Tourism Tribe community. To sign up or learn more about the digital resources and support available, visit

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