For the first time, a three-day deep dive intensive online course covering everything a business needs to know to fully capitalise on the lucrative China market segment is being made available to all tourism businesses, including remote and regional, independently of their location.
\A training program designed specifically for tourism businesses wanting to capitalise on the growing China market will be delivered online during September making it available to everyone who works in tourism regardless of where they are located.
Andrea is a travel and tourism consultant with more than 15 years’ experience. My key area of expertise is Chinese inbound tourism, with a particular emphasis on engaging regional destinations and operators. A Mandarin speaker, I’ve been involved with China since 1988.
Understanding your Chinese visitors is essential to attract them and make sure they enjoy their stay.
Liz Ward, chief executive of tourism industry resource hub Tourism Tribe, told SmartCompany that while tourism operators now have more control over tracking bookings and knowing who is planning on attending their attractions, there are still vulnerabilities for smaller operators in the sector.
Are you China ready? – View the complete series of videos here, episodes 1-5
Become China Ready – Episode 5 – Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
Manage relationships with Chinese Travellers – Episode 4 – Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
Getting to Know Chinese Travellers – Episode 3 Localise content for Chinese travellers – Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
Episode 2 – Ready for Chinese travellers – Where are they online? Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
Getting to Know Chinese Travellers – Episode 1 Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
Free ecourse >> here
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