The Accessible Tourism Coaching Program is your opportunity to tap into a growing market and make your business more inclusive. Limited to only 10 tourism operators in McLaren Vale & Fleurieu Coast.
Industry Training and Mentoring
Tourism Tribe offers the most comprehensive curriculum of training programs and support approaches to assist tourism operators to achieve growth and tourism excellence.
Purpose built for the industry in our digitised market place our innovative Digital Engagement Health Check™ sets us apart, combining industry expertise with advanced digital tools to deliver automated, actionable insights. This fully digitised assessment helps tourism businesses understand and improve their digital presence with unprecedented efficiency.
We cater to programs of all sizes, from small groups of 5 to large cohorts of thousands of operators. Each participant gains access to our extensive online support through the Tourism Tribe Digital Academy, ensuring they have the resources and guidance needed to thrive in today’s constantly changing marketing landscape.
Finally, our online communication system ensures that operators are paced through the program and gives you access to everyone’s progress and achievements at a glance.
Table of Contents
Training and workshops
Whether you need a short and sharp workshop, or a year-long training program that includes face-to-face workshops, online group coaching, one on one mentoring, and Digital Engagement Health Checks, we are equipped and ready to deliver.
Chose the delivery style that best suits your audience
- In-person workshops (1h, half-day, full-day)
- Live truly interactive online workshops (1h, half-day, full-day)
- Month-long to year-long programs including group training, one-on-ones, digital health checks and board-ready reporting.
Since COVID we have observed a growing trend amongst tourism operators who prefer attending workshops and spending a full day connecting with fellow businesses to learn and exchange ideas.
Online workshops and webinars also offer a cost-effective way to provide support to a large number of operators.
Topics can also be bundled into programs and include one-on-one coaching.
Topic ideas
Digital Marketing Essentials
Foundational principles all tourism businesses should have in place
Topic ideas
Digital Protection: Smart Business Tools |
Boosting Online Reputation Management | Cut-through Strategies for Success | Sprucing up your online presence
Enquire
The Power of Collaboration
Give operators the tools needed to start, build and maintain partnerships to drive long-term successes.
Topic ideas
Purposeful Packaging | Crafting Experiences That Inspire | Choosing the right partners |
10-Step packaging formula | Unlocking New Markets: Creating Smart Collaborations with Trade in the Tourism Industry
Enquire
Digital Marketing to Nurture Growth
These growth-focused courses delve deeper into specific areas of digital marketing.
Topic ideas
Make AI Work for your Business | Automate Live Chat & Messenger | Get your website lead-ready | Facebook & Insta Ads | Email marketing automation | Easy 5-step marketing plan | Work smarter not harder | Improve your imagery | Creating and editing video
Crisis Response and Business Continuity
Enable tourism operators to be prepared for any crisis situation that may impact their businesses.
Topic ideas
Crisis Preparedness | Protecting your online assets and reputation | Immediate disaster response | Post-Crisis Recovery Strategy | Building Reputation
Tourism Excellence Program
Empower your operators to excel in today’s competitive landscape.
Topic ideas
The tourism landscape | Customer experience | Product development | Distribution | Business planning | Marketing strategy | Target markets | Guest personas | Sustainability | Accessibility | Distribution
E-Commerce and Distribution
Ensuring your operators have got the right tools and strategies in place to deal with online sales
Topic ideas
Online booking systems | Payment gateways | Afterpay | Online security | Automating pre and post-arrival emails
All our self-paced courses (that are included in the Digital Academy membership) can also be delivered as a workshop format and/or included in a program.
Coaching & mentoring
We also offer coaching and mentoring on its own or as part of a program.
Our private sessions offer the opportunity to help businesses one on one to leverage digital technology smartly and efficiently.
All our sessions are tailored to achieve tangible objectives and to fix operator issues.
For example, we could work with operators to:
- Improve their website’s Search Engine Optimisation
- Configure Google Analytics
- Review and update their Google My Business listing
- Review their marketing campaigns and track their success in Google Analytics
- Teach them how to write a blog post
- Set up automation with free third-party services and tools to free up their time.
We also provide full reporting on outcomes as part of our coaching.
Digital Engagement Health Checks ™
Tourism Tribe’s Digital Engagement Health Check™ is an in-depth analysis designed to help tourism businesses enhance their digital presence. Our expert team conducts a detailed ‘secret-shopper’ style review of tourism operators’ online assets, including your website, Google Business Profile, social media accounts (Facebook and Instagram), TripAdvisor, and online reviews. The assessment culminates in a comprehensive 57-point report written in plain English, highlighting areas where your digital presence may be falling short and providing actionable steps for improvement.
When conducted for regions or industry associations, the Digital Engagement Health Check™ provides a full overarching view of where the operators in the area stand in terms of their digital engagement. This comprehensive analysis helps identify common strengths and weaknesses across the sector, allowing associations to tailor their training programs to address the specific needs of their members. By understanding the collective digital health of their operators, associations can focus on the most impactful training areas, ensuring that resources are effectively allocated to improve the overall digital literacy and performance of the tourism businesses within their region.
Keynotes and speaking engagements
Since 2015, Tourism Tribe has delivered a wealth of masterclass presentations, webinar training and tourism workshops throughout Australia and Overseas.
Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations, being applauded for the contemporary and practical content they present, as they draw on the combined lifetimes’ worth of experience and knowledge that they use to help tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.
Whether it is digital marketing, trade training or business planning, we will provide insightful, engaging and actionable workshops on a wide range of topics.
To learn more about our past masterclass presentations and industry workshops, click here.
Our portfolio
Since 2015, Tourism Tribe has delivered a wealth of masterclass presentations, webinar training and tourism workshops across Australia. Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations. As it is the combined lifetime worth of experience and knowledge that helps tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.
Masterclass Presentations
We deliver practical and invaluable tourism masterclass presentations
Tourism Workshops
We provide insightful, engaging and actionable workshops on a wide range of topics
Podcasts and Interviews
Our in-depth interviews empower, motivate and educate operators.
A few of our current & past industry training programs
Central Coast Council
Inclusions: 3 one on one coaching sessions, 2 workshops
This digital tourism excellence program is assisting Central Coast tourism operators grow their tourism businesses and take our industry to the next level.
Central Coast Council
Inclusions: 3 one on one coaching sessions, 2 workshops
This digital tourism excellence program is assisting Central Coast tourism operators grow their tourism businesses and take our industry to the next level.
Logan City Council
Inclusions: Pre & post Digital Engagement Health Checks ™, 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls
This online presence and digital improvement program is assisting Logan City tourism operators with digital transformation.
Brisbane Economic Development Agency
Inclusions: One on one coaching sessions
This digital tourism excellence program is assisting Scenic Rim tourism operators to advance their tourism businesses and take our industry to the next level.
Brisbane Economic Development Agency
Inclusions: One on one coaching sessions
This digital tourism excellence program is assisting Ipswich tourism operators to advance their tourism businesses and take our industry to the next level.
Visit Sunshine Coast
Inclusions: 3 workshops, Access to the online course library, Fortnightly coaching calls
This bespoke online presence improvement and digital skills program for the Sunshine Coast is aimed at assisting local tourism businesses to shine digitally.
Visit Sunshine Coast
Inclusions: 3 workshops, Access to the online course library, Fortnightly coaching calls
This bespoke digital skills and online presence improvement program for the Sunshine Coast is aimed at assisting local tourism businesses to shine digitally.
Discovery Coast Tourism & Commerce
Inclusions: 1 one on one coaching session, 4 workshops, Access to the online course library, Bespoke training
A no-nonsense practical program designed for busy tourism operators in Agnes Water 1770 to implement effective and efficient tools to face of future challenges.
Enquire
We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.
Your program can be tailored to your budget and the particular characteristics of your destination.
If you are interested in learning more about our pricing and packaging please fill out the form below and we will be in touch shortly.
Benefits of industry development
- Grow the Capabilities of Your Local Industry
& Grow the Success of Your Destination - Increase the digital confidence and capabilities of local tourism operators
- Upskill local government and regional tourism staff
- Understand marketing and distribution strategies
- Define the customer path to purchase and design target market strategies
- Understand how to connect to new markets
- Increase productivity and learn how to make the most of digital technologies
- Create collaborative motivation and momentum in your destination
- Increase bookable experiences in your destination
