Industry Training and Mentoring

Now more than ever, Australian small tourism businesses have to embrace new digital tools & techniques to support internal operations and continue to deliver experiences smartly.

Our training framework is designed to help operators grow leads and sales online.

2024 Training Calendar

2024 training calendar

We also deliver training in:

Delivery style and duration that suits your operator needs

Whether you need a short and sharp workshop or a year-long training program that includes face-to-face workshops, online group calls, one on one sessions and Digital Engagement Health Checks, we are equipped and ready to deliver.

Chose the delivery style that best suits your audience

  • In-person workshops (1h, half-day, full-day)
  • Live truly interactive workshops (1h, half-day, full-day)
  • Month-long to year-long programs including group, one-on-ones, digital health checks and board-redy reporting.

We also offer

Professional assessment of a business’s online presence with an extensive, easy-to read and actionable report providing information on how the business can improve their online presence.

Tourism Tribe has significant experience in creating marketing strategies for Destination Marketing Organisations, Regional Councils and Tourism Businesses.

Your digital strategy will include an actionable plan including email marketing, social media and online campaigns. With strategically identified opportunities in your marketing assets and prioritised list of improvements you need to make to meet your goals.

Our private sessions offer the opportunity to help businesses one on one with leveraging digital technology smartly and efficiently.

All our sessions are tailored to achieve tangible objectives and fix issues.

For example, we could work with operators to:

  • Improve their website’s Search Engine Optimisation 
  • Configure Google Analytics
  • Review and update their Google My Business listing
  • Review their marketing campaigns and track their success in Google Analytics
  • Teach them how to write a blog post
  • Set up automation with free third-party services and tools to free up their time.

We have a signature digital transformation program built for tourism and travel businesses who do not have a digital expert in house but need to transform from small to smart business.

The wins you’ll get from this laser-focused course include:

  • Recommended website systems and how to edit and update your website
  • Saving time and maximising efficiencies with password tools and bookmark productivity
  • Optimising your website content to be found in search engines
  • Using Facebook and Instagram properly, and more

Since 2015, Tourism Tribe has delivered a wealth of  masterclass presentations, webinar training and tourism workshops throughout Australia and Overseas.

Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations. As it is the combined lifetime worth of experience and knowledge that is used to help tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.

Whether it is digital marketing, trade training or business planning, we will provide insightful, engaging and actionable workshops on a wide range of topics.

To learn more about our past masterclass presentations and industry workshops, click here.

Having access to our bite-sized and easy to digest courses library can help operators upskill their digital assets and propel market growth.

Our courses are available in a range of topics that include:

  • Email marketing automation basics
  • Search Engine Optimisation (SEO)
  • Local Search (Google My Business)
  • Creating great experiences and packages
  • Make Facebook Work for your Business in 2021
  • Successful Grant Funding
  • Mastering Blogging, and so much more

Workshop topics

We observed a growing trend among tourism operators who prefer attending workshops and spending a full day connecting with fellow businesses to learn and exchange ideas.

Workshops and webinars also offer a cost-effective way to provide support to a large number of operators. These topics can also be bundled into programs and include one-on-one coaching.

Digital Marketing Essentials

Foundational principles all tourism businesses should have in place

Topic ideas

Digital Protection: Smart Business Tools | Boosting Online Reputation Management | Cut-through Strategies for Success | Sprucing up your online presence
Enquire

The Power of Collaboration

Give operators the tools needed to start, build and maintain partnerships to drive long-term successes.

Topic ideas

Purposeful Packaging | Crafting Experiences That Inspire | Choosing the right partners | 10-Step packaging formula | Unlocking New Markets: Creating Smart Collaborations with Trade in the Tourism Industry
Enquire

Digital Marketing to Nurture Growth

These growth-focused courses delve deeper into specific areas of digital marketing.

Topic ideas

Make AI Work for your Business | Automate Live Chat & Messenger | Get your website lead-ready | Facebook & Insta Ads | Email marketing automation | Easy 5-step marketing plan | Work smarter not harder | Improve your imagery | Creating and editing video

Crisis Response and Business Continuity

Enable tourism operators to be prepared for any crisis situation that may impact their businesses.

Topic ideas

Crisis Preparedness | Protecting your online assets and reputation | Immediate disaster response | Post-Crisis Recovery Strategy | Building Reputation

International Ready Support Workshops

Ensuring emerging and established tourism operators have a competitive edge and meet the requirements of international markets.

Topic ideas

Understanding your target market | Building a strong online presence on the global stage | Driving traffic and direct international bookings through digital marketing

E-Commerce and Distribution

Ensuring your operators have got the right tools and strategies in place to deal with online sales

Topic ideas

Online booking systems | Payment gateways | Afterpay | Online security | Automating pre and post-arrival emails

The above tiles are just a few of the topic ideas. We offer a kit containing a variety of workshop topics and delivery methods tailored to meet the diverse needs and budgets of tourism operators. Whether it’s face-to-face workshops or virtual webinars, Tourism Tribe offers something for everyone to enhance their skills and knowledge in the tourism industry. Email our trade team below for a comprehensive guide to the full range of workshops Tourism Tribe has on offer. 

Testimonials & case study

Face to face engagement with tourism operators to develop packages for collaborative growth in their region!

This video shows Tourism Tribe’s General Manager, Despina Karatzias giving a recap of a live, face-to-face workshop she ran for Mackay Tourism in March 2021 on the topic of Packaging for Profit.

Let us show you how we can help you

We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.

Your program can be tailored to your budget and the particular characteristics of your destination.

If you are interested in learning more about our pricing and packaging please fill out the form below and we will be in touch shortly.

Our portfolio

Since 2015, Tourism Tribe has delivered a wealth of masterclass presentations, webinar training and tourism workshops across Australia. Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations. As it is the combined lifetime worth of experience and knowledge that helps tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.

Masterclass Presentations

We deliver practical and invaluable tourism masterclass presentations

Tourism Workshops

We provide insightful, engaging and actionable workshops on a wide range of topics

Podcasts and Interviews

Our in-depth interviews empower, motivate and educate operators.

Our past industry training programs

Visit Sunshine Coast
Inclusions: 3 workshops, Access to the online course library, Fortnightly coaching calls
This bespoke digital skills and online presence improvement program for the Sunshine Coast is aimed at assisting local tourism businesses to shine digitally.
Destination Scenic Rim
Inclusions: 1 one on one coaching session, 1 webinar, Access to the online course library, Bespoke training
A no-nonsense practical program designed from the ground up for busy tourism operators in the Scenic Rim to leverage an ATDW listing.
Destination NSW
Inclusions: 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls, Support group, Bespoke training
A no-nonsense practical program designed from the ground up for busy tourism operators in NSW to leverage the most critical in-demand marketing skills in 2023
City of Ballarat
Inclusions: Pre & post Digital Engagement Health Checks ™, ATDW Health Check, 2 one on one coaching sessions, 4 workshops, Access to the online course library, Fortnightly coaching calls
A bespoke digital skills and online presence improvement program for the Ballarat region assisting local tourism operators with digital transformation.
Discovery Coast Tourism & Commerce
Inclusions: 1 one on one coaching session, 4 workshops, Access to the online course library, Bespoke training
A no-nonsense practical program designed from the ground up for busy tourism operators in 1770 to implement effective and efficient tools in the face of future challenges.
Destination NSW
Inclusions: Digital Engagement Health Check, ATDW Health Check, 2 one on one coaching sessions, Access to the online course library
This bespoke digital skills and online presence improvement program is assisting Western Sydney tourism, events and hospitality businesses with digital transformation.
Destination NSW
Inclusions: 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls, Support group, Bespoke training
A no-nonsense practical program designed from the ground up for busy tourism operators in NSW to leverage the most critical in-demand marketing skills in 2023.
Murray Regional Tourism
Inclusions: Digital Engagement Health Check, ATDW Health Check, 1 one on one coaching session, 4 workshops, Access to the online course library
A bespoke digital skills and online presence improvement program for the Murray region assisting local tourism operators with digital transformation.
Tourism Australia
Inclusions: 1 one on one coaching session, Bespoke training
This program exists to assist tourism operators to make the most of new video and images received through the National Experience Content Initiative (NECI).
Scenic Rim Regional Council
Inclusions: Pre & post Digital Engagement Health Checks ™, 2 one on one coaching sessions, 4 workshops, Access to the online course library, Fortnightly coaching calls
A program to help Scenic Rim tourism businesses improve their digital skills and get their online assets in top shape with targeted workshops, 1:1 consultation sessions and digital asset health checks.
Coffs Harbour City Council
Inclusions: Pre & post Digital Engagement Health Checks ™, ATDW Health Check, 3 one on one coaching sessions, 5 workshops, Access to the online course library, Fortnightly coaching calls, Support group
This bespoke digital skills and program for the Coffs Coast is assisting local tourism, events and hospitality businesses with digital transformation.
Bundaberg Tourism
Inclusions: Digital Engagement Health Check, ATDW Health Check, 3 one on one coaching sessions, Access to the online course library
This digital skills and online presence improvement program for the Bundaberg region is assisting local tourism businesses with digital transformation.
Tourism Northern Territory
Inclusions: Digital Engagement Health Check, 4 one on one coaching sessions, Access to the online course library, Support group
This digital skills and online presence improvement program for Australia’s Northern Territory is assisting local tourism businesses with digital transformation.
Southern Downs Regional Council
Inclusions: Digital Engagement Health Check, 3 one on one coaching sessions, Access to the online course library, Fortnightly coaching calls
This digital skills and online presence improvement program for the Southern Downs region is assisting local tourism businesses with digital transformation.
Queensland Department of Tourism, Innovation and Sport & Scenic Rim Regional Council
Inclusions: Digital Engagement Health Check, 2 one on one coaching sessions, Access to the online course library
This digital skills program for the Scenic Rim region is assisting local wine tourism & artisan beverage businesses further their digital transformation.
Falls Creek Chamber of Commerce
Inclusions: 1 one on one coaching session, Access to the online course library
This bespoke digital skills program for the Falls Creek region is assisting local tourism and hospitality businesses with digital transformation.
Visit Sunshine Coast
Inclusions: Pre & post Digital Engagement Health Checks ™, 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls, Support group
This bespoke digital skills and online presence improvement program for the Sunshine Coast is assisting local tourism, events and hospitality businesses with digital transformation.
Tourism Tropical North Queensland
Inclusions: Pre & post Digital Engagement Health Checks ™, 2 one on one coaching sessions, 2 workshops, Access to the online course library
This digital skills program for Tropical North Queensland is assisting local tourism, events and hospitality businesses with digital transformation.
Destination NSW
Inclusions: Digital Engagement Health Check, ATDW Health Check, 2 one on one coaching sessions, Access to the online course library
This bespoke digital skills and online presence improvement program is assisting NSW tourism, events and hospitality businesses with digital transformation.
Great Ocean Road Regional Tourism Organisation
Inclusions: Digital Engagement Health Check, 2 one on one coaching sessions, Access to the online course library
This digital skills coaching program is assisting tourism, events and hospitality businesses of the Great Ocean Road region with digital transformation.
Fraser Coast Tourism
Inclusions: Pre & post Digital Engagement Health Checks ™, 1 one on one coaching session, 2 workshops, Access to the online course library
This is a bespoke digital skills and online presence improvement program for the Fraser Coast is assisting local tourism, events and hospitality businesses.
Tourism NT
Inclusions: 4 one on one coaching sessions, Access to the online course library
This SEO skills and online presence improvement program for the NT is assisting local tourism businesses with digital transformation through improved SEO.
Victoria Tourism Industry Council
Inclusions: Pre & post Digital Engagement Health Checks ™, 2 one on one coaching sessions, Access to the online course library
VTIC is offering Victorian tourism, events and hospitality businesses the opportunity to participate in the VTIC Digital Coaching Program, delivered by Tourism Tribe. This project is part of a wider industry development program that has been funded and supported by the Victorian Government.
Victoria Tourism Industry Council
Inclusions: Pre & post Digital Engagement Health Checks ™, 6 webinars, Access to the online course library, Fortnightly coaching calls
This program provides the opportunity for Victorian tourism operators to learn the essential digital skills to operate a successful tourism business in the post-covid era. It includes a live version of Tourism Tribe’s signature course, Bizkeeper, as well as pre and post assessments of the health of the business’s digital assets.
This program for Victorian businesses in the Mitchell Shire includes digital health checks, targeted workshops and one on one consultations.
Destination River Murray
Inclusions: Pre & post Digital Engagement Health Checks ™, Digital Bizkeeper 101 Self-Paced, 6 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls, Support group
An excellent opportunity for tourism businesses operating in the Riverina Murray region to improve their digital skills and get their online assets in top shape with targeted workshops, 1:1 consultation sessions and digital asset health checks.
Visit Sunshine Coast
Inclusions: Pre & post Digital Engagement Health Checks ™, Digital Bizkeeper 101 Self-Paced, 1 one on one coaching session, 2 workshops, Access to the online course library, Fortnightly coaching calls
An excellent opportunity for tourism businesses operating in the Scenic Rim region to improve their digital skills and get their online assets in top shape with targeted workshops, 1:1 consultation sessions and digital asset health checks.
This laser-focused Bizkeeper program will give you the specific digital skills you absolutely need if you don’t have the luxury of having a digital marketer in house.

Benefits of industry development

  • Grow the Capabilities of Your Local Industry
    & Grow the Success of Your Destination​
  • Increase the digital confidence and capabilities of local tourism operators
  • Upskill local government and regional tourism staff
  • Understand marketing and distribution strategies
  • Define the customer path to purchase and design target market strategies
  • Understand how to connect to new markets
  • Increase productivity and learn how to make the most of digital technologies
  • Create collaborative motivation and momentum in your destination
  • Increase bookable experiences in your destination

This video shows Tourism Tribe’s CEO, Liz Ward presenting the workshop and key takeaways from several operators who participated in the Visit Sunshine Coast Digital Champions Program, 2021.

The program included face to face workshops and private coaching sessions with tourism operators to learn essential digital skills to grow their business and work smarter!

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