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Industry Training & Development Solutions

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Are you looking for a partner in Digital Training & Mentoring?

Now more than ever, Australian small tourism businesses are having to adapt to new “Digital technologies” to support internal operations and continue to deliver experiences smartly.  

Tourism Tribe’s exists to support these small and medium-sized Tourism businesses by giving them access to digital tools and knowledge to increase productivity, profitability and time savings in their business.

What services we provide:

  • One of our accredited assessors will conduct a detailed review of your website, benchmarking your businesses against more than a thousand others in your industry and personally write recommendations on how you can improve your ability to attract and convert your target market.
  • We will also assess your Google presence, Tripadvisor, Facebook and Instagram and provide you with our systematic analysis and recommendations.
  • You will receive a 10 page report not only showing you how you can improve, but why each of these aspects of your website and online presence are important.

Tourism Tribe has significant experience in creating marketing strategies for Destination Marketing Organisations, Regional Councils and Tourism Businesses.

Your digital strategy will include an actionable plan including email marketing, social media and online campaigns. With strategically identified opportunities in your marketing assets and prioritised list of improvements you need to make to meet your goals.

Our private sessions offer the opportunity to help you one on one with leveraging digital technology smartly and efficiently in your business.

All our sessions are tailored to achieve your objectives and fix your own issues. For example, we could: 

  • Improve your website’s Search Engine Optimisation 
  • Configure Google Analytics
  • Review and update your Google My Business listing
  • Review your marketing campaigns and track their success in Google Analytics
  • Teach you how to write a blog post
  • Set up automation with free third-party services and tools to free up your time, and so on

Bizkeeper 101 is our most recent and up-to-date digital transformation program built for tourism and travel businesses who do not have a digital expert in house but need to transform from small to smart business.

This laser-focused course will:

  • Recommended website systems and how to edit and update your website
  • Saving time and maximising efficiencies with password tools and bookmark productivity
  • Optimising your website content to be found in search engines
  • Using Facebook and Instagram properly, and more

Since 2015, Tourism Tribe has delivered a wealth of  masterclass presentations, webinar training and tourism workshops throughout Australia and Overseas.

Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations. As it is the combined lifetime worth of experience and knowledge that is used to help tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.

Whether it is digital marketing, trade training or business planning, we will provide insightful, engaging and actionable workshops on a wide range of topics.

To learn more about our past masterclass presentations and industry workshops, click here.

Having access to our bite-sized and easy to digest courses library can help operators upskill their digital assets and propel market growth.

Our courses are available in a range of topics that include:

  • Email marketing automation basics
  • Search Engine Optimisation (SEO)
  • Local Search (Google My Business)
  • Creating great experiences and packages
  • Make Facebook Work for your Business in 2020
  • Successful Grant Funding
  • Mastering Blogging, and so much more

Grow the Capabilities of Your Local Industry & Grow the Success of Your Destination

  • Increase the digital confidence and capabilities of local tourism operators
  • Upskill local government and regional tourism staff
  • Understand marketing and distribution strategies
  • Define the customer path to purchase and design target market strategies
  • Understand how to connect to new markets
  • Increase productivity and learn how to make the most of digital technologies
  • Create collaborative motivation and momentum in your destination
  • Increase bookable experiences in your destination

What will we teach you?

  • Business Growth
  • Digital Transformation
  • Distribution
  • Understand your customer path to purchase
  • Optimise your findability in search
  • Manage your online reputation and make the most of guest content
  • Content strategies to drive traffic to your website
  • Creating content that clicks with your ideal guest
  • Optimise your website for conversion
  • Telling your unique story
  • Facebook for business
  • Maximising Instagram
  • Defining your sales funnel incorporating social media, paid advertising and email marketing
  • Facebook advertising
  • Grant writing
  • Review your Digital Engagement Health Check
  • Develop your prioritised digital action plan
  • Digital productivity and process efficiency
  • Grasping Google Analytics
  • Mastering photography for your business
  • Creating and editing your own videos
  • Direct vs trade / online travel agency distribution – the opportunities and challenges to be managed
  • Online booking systems
  • Packaging and partnerships to increase marketing and sales
  • Introduction to emerging markets
  • Getting International Ready
  • Getting Trade Ready
  • Connecting to China
  • Working with the media and making the most of famils

Coaching Sessions Testimonials

Liz Ward and the Tourism Tribe team have delivered training for participants from Indonesia and Sri Lanka for the Australia Awards Sustainable Tourism short course training program from 2015 onward with 8 programs delivered from that time onward. the presentation Liz delivers on digital marketing is constantly rated very highly and participants often comment how relevant and important the information is for their work. From working with Liz and seeing her impact on the participants, I know first hand how engaged, enthused and committed Liz and the team are. I would like to thank Liz and her team for her commitment and enthusiasm for her work.
Sharm AboosallyInternational Projects Officer, Griffith University.
Liz Ward from Tourism Tribe presented at our virtual conference and the feedback from our attendees was great! Her presentation was tailored to be relevant to our sector and very engaging, especially considering it was delivered completely online. Her up to date expert knowledge was hugely valuable to our attendees, who were keen to understand how to stay competitive during a challenging time for tourism. She was also so professional to work with in the lead up to the conference, I wouldn’t hesitate to recommend her.
Maigan ThompsonCommunications Manager, Zoo and Aquarium Association.
We highly recommend the team at Tourism Tribe. We have had a number of valuable group sessions with the team and a one on one coaching session. Our business has had positive measurable outcomes implementing the knowledge gained by working with Fabienne and Despina. The team at Tourism Tribe have both social media and marketing expertise which is not easy to find a company that excels in both. Working with Tourism Tribe on generating and implementing an online strategy is already putting us ahead of our competitors and really getting us noticed in the online world. Thank you team!
Natalie CumminsEndeavour Inn, Emu Park, Qld.
We really appreciate the guidance and assistance to launch ourselves properly into the digital world, which I think is something that we've been lacking and not brave enough to jump into and this guidance has given us the confidence to do it.
Bellthorpe Stays
It's a fantastic opportunity to gain more skills and to have a better understanding of our changing industry and how we need to respond to that. Also great to be able to pick the brains of digital tourism experts.
Pineapple Tours
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Want to find out more?

We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.

Your program can be tailored to your budget and the particular characteristics of your destination.

If you are interested in learning more about our pricing and packaging please fill out the form below and we will be in touch shortly.

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