Our Tourism Business Roadmap out of Lockdown provides operators with only the most necessary information and resources needed to re-target customers and re-open business after many states have experienced months of pro-longed lockdowns.
Completing a competitor analysis will give you valuable insights about what other businesses in your market are doing to attract customers.
In order to have a crystal clear understanding of who your ideal customer is and their needs, you need to create your customer personas.
Is your target market Generation Z? then this post is for you. We’ll explain who they are, what platforms they use and how to avoid the scattergun approach.
Is your target market Generation Y? then this post is for you. We’ll explain who they are, what platforms they use and how to avoid the scattergun approach.
Understanding your Chinese visitors is essential to attract them and make sure they enjoy their stay.
Multi-generational travel is increasing, so how can you adapt your business and benefit from this trend?
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Australia
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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.
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