business improvement

Creating a mentally healthy workplace - photo of hands from 6 people that are stacked on top of one another to celebrate the team
30-Day Reboot 2022

Creating a mentally healthy workplace

Maintaining a mentally healthy workplace is beneficial to everyone involved: owners, managers, employees… even customers have something to gain! This article explores some considerations when working on cultivating a supportive working environment for your team.

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Hard sell v soft sell
30-Day Reboot 2022

Hard Sell vs. Soft Sell: How to Become Sales Savvy Online

Although there is no perfect technique for sales psychology, most sales tactics are distilled into one of two categories: hard sell and soft sell. Understanding the difference between the two is as vital to your sales strategy as any other important business plan. 

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Create a brand style guide in Canva - photo of a womans hand sorting through colour palettes on a desk near a laptop
30-Day Reboot 2022

Create a brand style guide in Canva

A brand style guide is essentially a document that every business should have in order to guide employees, any designers you may hire and other businesses you collaborate with on how to apply the different elements of your visual identity. This article will show you how to create a simple 1-page brand style guide in Canva.

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Networking and knowing your point of difference - photo of two women in aprons preparing an event space
business improvement

The Importance of Networking and Knowing Your Point of Difference

Due to the time constraints that many business owners face, networking events are often overlooked. However, attending a networking event is a great way to meet like-minded businesses, get your business known in the community, and look for ways to collaborate and add value to other businesses that complement yours.

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