Our latest articles

We regularly write free tips about digital transformation for small and medium tourism businesses. You'll find our articles categorised below.

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Marketing in the digital age
Fabienne W

The only WordPress image size guide you’ll ever need

Mastering your website’s imagery is crucial for tourism operators. Oversized or poor-quality images can drag your site down. We’ve got the lowdown on optimizing WordPress images—resizing, picking the right formats, and smart naming. Quick tips to boost your site’s speed and appeal, making sure you shine online.

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Smart tools
Liz Ward

Digital Transformation in the Tourism Industry

Liz Ward, Australian Tourism Data Warehouse (ATDW) CEO for over a decade and the start-up manager of the successful and ambition ATDW, presented on digital transformation at the 2023 Australian Business Excellence Conference in Sydney. She shared her thoughts on how successful transformation was achieved in this industry wide digital game-changer and spoke to the current imperatives for digital transformation in the tourism industry.

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