Our latest articles

We regularly write free tips about digital transformation for small and medium tourism businesses. You'll find our articles categorised below.

Industry Leading Tourism Businesses
In this article, we are showcasing best practice examples of tourism businesses in the area of digital marketing.
We keep our course content up-to-date and this page shows you the latest updates.
Creating a mentally healthy workplace - photo of hands from 6 people that are stacked on top of one another to celebrate the team
Marketing in the digital age
Hannah C

Creating a mentally healthy workplace

Maintaining a mentally healthy workplace is beneficial to everyone involved: owners, managers, employees… even customers have something to gain! This article explores some considerations when working on cultivating a supportive working environment for your team.

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online reputation increasing customer reviews in 2022 - photo of paper with happy, neutral and sad faces next to tick boxes.jpg
Marketing in the digital age
Claire McCollum

Online Reputation & Increasing Customer Reviews in 2022

A positive online reputation is the absolute foundation of successfully marketing your business. Potential guests will use your online reviews to gauge the quality of your services and make decisions based on what others say and how you present yourself online.

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Write great email subject lines that will improve email open rate - woman sitting at desk typing
Marketing in the digital age
Hannah C

3 Strategies to Help You Write Great Email Subject Lines

For your email marketing to be effective, you need to write compelling subject lines that intrigue the recipient enough to click. In this article, we’ll explain what makes an enticing email heading and how to write great email subject lines using three simple strategies.

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How to change your website favicon - photo of a screen displaying website browser tabs with popular digital platform favicons
Marketing in the digital age
Hannah C

How to change your website favicon

Your favicon is an important visual identifier for your website that can help to reinforce your brand identity. In this article we’ll show you how to change your website favicon.

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Create a brand style guide in Canva - photo of a womans hand sorting through colour palettes on a desk near a laptop
Marketing in the digital age
Hannah C

Create a brand style guide in Canva

A brand style guide is essentially a document that every business should have in order to guide employees, any designers you may hire and other businesses you collaborate with on how to apply the different elements of your visual identity. This article will show you how to create a simple 1-page brand style guide in Canva.

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Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

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Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677


36C Rte de St Cergue
1260 Nyon


Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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