Marketing in the digital age
How to change your website favicon
Your favicon is an important visual identifier for your website that can help to reinforce your brand identity. In this article we’ll show you how to change your website favicon.
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We regularly write free tips about digital transformation for small and medium tourism businesses. You'll find our articles categorised below.
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Marketing in the digital age
Create a brand style guide in Canva
A brand style guide is essentially a document that every business should have in order to guide employees, any designers you may hire and other businesses you collaborate with on how to apply the different elements of your visual identity. This article will show you how to create a simple 1-page brand style guide in Canva.
Collaborating for growth
The Importance of Networking and Knowing Your Point of Difference
Due to the time constraints that many business owners face, networking events are often overlooked. However, attending a networking event is a great way to meet like-minded businesses, get your business known in the community, and look for ways to collaborate and add value to other businesses that complement yours.
Smart tools
How to organise and declutter your inbox in 15 minutes
These two simple ways to organise and declutter your inbox will help you reduce stress and feel more productivity in your every day life.
Greater returns from social media
The Purpose of Instagram Hashtags in 2022: A Guide for Small Businesses
Creating a successful social media strategy requires understanding the purpose of Instagram hashtags. Use these hashtag categories to benefit your business.
Marketing in the digital age
Getting started with segmenting your email list
Email marketing – done right – is still one of the highest-converting online sales techniques. This article explains how to get better results from your email marketing efforts by sending tailored emails to a segmented database.
Smart tools
Create a Clickable Contact Number on Your Website
In this article, we’ll show you how to set up a clickable contact number so that customers can call you easily when browsing your website on a mobile device.
Marketing in the digital age
What Gross Profit Margin is Good for my Small Business?
Compare your gross profit margin to your industry benchmark and understand what gross profit margin is good and why it’s an important statistic to know.
Smart tools
The Importance of Great Customer Service Tools and Tips for Small Business
Every interaction with your brand is an opportunity for a customer-centric experience that reinforces brand loyalty and supports the consumer purchasing journey. This is why it is important to implement these 3 great customer service tools and tips.
Marketing in the digital age
How to write a good blog post to encourage traction on your website
This article will break down the process of creating blog content and show you how to write a good blog post that will encourage visitors to your website.
Greater returns from social media
Instagram Reels in 2022: Strategy for Success
The ultimate guide to generating sales and leads through reels. Learn about video marketing, content creation and Instagram Reels in 2022.
Marketing in the digital age
3 Visitor Experience Emails Every Tourism Business Must Send
Is there anything better than going on holiday? Well, maybe winning a multi-million-dollar tattslotto, or those dream houses! But even then, for most of us,
