Best practice elements of a Tourism Contact Us page

First published on August 28, 2021
Last updated on May 23, 2023
Here is an actionable guide that'll help you design your Tourism Contact Us page to convert customers and generate sales leads

Review your Tourism Contact Us Page

Your Contact Us page is more than just a way to let people know you’re open for business. It acts as your online storefront and is a powerful tool for reinforcing customer relationships and driving traffic to your businesses website. So, it is imperative that you review the Contact Us page on your website to make sure it works for your business and has all the correct information.

Before you opened your business, the most contact with customers was through the post or phone. But now you have customers who want a personalised experience, so you need to figure out how best to provide that. This means taking into account what each type of contact means for your business and figuring out how to make it work best for both you and your visitors.

Click on the video below to watch a walkthrough demonstration of a best practice tourism contact us page example.

A Tourism ‘Contact Us’ page on your website should have the following elements:

  • Opening hours
  • Contact number
  • Email address (not just a contact form!)
  • Your street or mailing address
  • Link to your book now page
  • A map showing your location (ideally interactive and includes written directions)
  • FAQs or a link to your FAQ page
  • A note about your COVID operating status
  • Accessibility information

Does your contact page tick all of these boxes? If not, use this checklist as a starting point and the video below to see a best practice Tourism Contact Us page example.

Best practice example

Check out some of our best practice elements (mentioned above) in use on Dorchester on the Beach.

Dorchestor on the beach contact us page

Not sure where to start?

Perhaps you can start off by adding the number one thing most tourism operators forget to include on their Contact Us page, which is accessibility information.

The accessible tourism industry is growing, Australia’s ageing population have increased accessibility needs and almost one in five people has a disability, of which, 90% take a holiday each year.

Aside from the business opportunity, socially conscious businesses have a responsibility to ensure their business does what it can for visitors with accessibility needs.

Potential customers want to be confident that they will not encounter any problems during their trip on account of their disability. The onus is on you as a business owner to make your accessibility information readily available rather than waiting for a potential customer to contact you to request it.

You can provide reassurance by providing detailed information about what steps your business takes to actively cater for visitors with disabilities. This should be available in your FAQ’s, your contact page and/or your product pages.

Share a link in the comments below or in our Small Tourism Business Help Facebook group so we can see some examples of your Tourism Contact Us pages.

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