How to use Facebook and Instagram Insights to save time and money

First published on August 29, 2021
Last updated on May 23, 2023
Learn how to access your Facebook and Instagram Insights and use them to enhance your digital marketing.

Use this actionable guide to:

  • Use Insights to save time, money and resources
  • See who your audiences are, what time they’re online and how and what type of content they interact with
  • Once you figure this out, replicate it to reach your audience and achieve your business goals

Why are Facebook and Instagram Insights are so important:

Facebook and Instagram Insights gives your business access to information that you can use to reach more people, satisfy your current target market, meet business goals and build a community of like-minded individuals. Not to mention, you’ll be able to fine-tune your marketing strategies and campaigns, thereby allowing you to invest your time more wisely and return a positive ROI (return on investment).

This is because seeing real-time stats on how people are using content creates a better sense of what is working and what can be improved upon. Seeing your audience engage with your brand not simply through sharing your content but actually converting into unique visitors or sign-ups is huge!

Click on the video for a walk-through demonstration or read along with the detailed instructions below.

How to access Instagram Insights

Requirements to access the Instagram Insights tool:

  1. Have the Instagram app installed on your phone
  2. Be logged in to your business account (not your personal account).

Access Insights from your business account

Instagram Insights explained

To access:

  1. Once logged into your business account, tap the hamburger icon in the top-right corner
  2. In the sidebar menu, click on Insights
  3. Navigate between activity overview, content and audience

Access Insights for individual posts

Instagram Insights individual posts explained

To access:

  1. Log in to your Instagram business account.
  2. Tap on an existing post.
  3. Tap “View Insights” above the caption.

How to access Facebook Insights

Facebook Insights explained

To access:

  1. Be logged in to your business account (not your personal account).
  2. Scroll down to ‘Insight’ under the Manage Page menu on the left-hand side

Access Insights for individual posts

  1. Tap on an existing post.
  2. Tap “Engagements” below the post and caption

Once you have navigated the Facebook and Instagram Insights tools and have had a thorough look at the findings,  begin to draw some conclusions about what this means for your business.

Ask yourself, how can you tailor your content to satisfy your target audiences needs.  How can you replicate (not copy) existing posts that have done well to save you time, money and resources?!

Let us know how you go in the comments section below.

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