Conduct an easy SEO audit on your website

Use this easy SEO audit on your website to ensure you rank on search engines such as Google as this will make sure your tourism business doesn’t remain the best-kept secret.

Two components of an easy SEO audit on your website

While “an audit of your website” might sound redundant and an unnecessary exercise (especially if you subcontract to a web developer), it’s actually a pretty important exercise that YOU must conduct on your website.

The purpose of today’s challenge is to conduct a short and simple audit of the two most critical elements of your website with regard to Search Engine Optimisation (SEO). This will help identify areas you are lacking or missing and how they affect search engine rankings.

Is your website indexed for search engines?

Making sure your website is indexed for search is extremely important.

In fact, you could be losing business if your website isn’t ranking well for relevant searches, or ranking in search engines at all!

There is one simple thing you can do to check this yourself.

Here’s how you check:

Type in:

Index:insert-your-website-here

Example:

site:www.rivieraresort.com.au

Are all your website’s pages visible here?

Do your website’s meta title and description seem to comply with Google’s recommendations?

Whilst this section only touches on a number of search engine optimisation markers, it is designed to help you start an SEO conversation with your web developer and/or your digital team.

This is because it is extremely common to see websites that lack basic search engine optimisation even though operators have paid for it.

Moz.com has worldwide authority when it comes to SEO. They have a great beginner’s guide available here for free.

Fortunately, you are able to check whether your website has some of the non-negotiable elements of best practice SEO on your website.

  • Page Authority (also known as Domain Authority)
  • Backlinks
  • Spam score
  • Page title
  • Meta description
  • Meta keywords
  • Alt text

Download the Free Mozbar chrome extension and watch the video below for more instructions / a walk through demonstration.

YouTube video

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Feel free to leave a comment so we can get back to you with a professional and practical answer.

Leave a Comment

Your email address will not be published.

HOT TIP!

Use Loom to record your screen and talk to your issue if you'd like! Then paste the link in the comment :)

Latest posts

Team members sitting in front of a macbook screen discussing the 20% bonus tax deduction for small businesses under the Small Business Skills and Training Boost

20% Bonus Tax Deduction for Small Businesses Investing in Skills and Training

We explain how tourism businesses can access a 20% bonus tax deduction under the government’s Small Business Skills and Training Boost.

Read More →

Complete a SWOT analysis to uncover new growth opportunities in 2022

Reassess your business in 2022 by conducting a SWOT analysis that identifies your strengths, weaknesses, opportunities and threats.

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy