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Getting your mojo ready to transition to the new Google Analytics
Get ready to transition from Universal Analytics to GA4… you still have time but the transition can be tricky so follow these recommended steps
Our latest articles
We regularly write free tips about digital transformation for small and medium tourism businesses. You'll find our articles categorised below.
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Marketing in the digital age
How To Add or Update Your Business Listing On 3rd Party Websites – Google Business Profile, Tripadvisor and ATDW
Your goal is to drive online traffic that leads your customer to your website and whether you are a tourism or trades business, these tips
Marketing in the digital age
How To Collaborate Using Blogger Outreach To Build SEO
Blogger outreach to build SEO is a powerful tool that many Search Engine Optimisation experts use to build high-quality backlinks, drive targeted organic traffic and build one’s brand.
Marketing in the digital age
Creating a mentally healthy workplace
Maintaining a mentally healthy workplace is beneficial to everyone involved: owners, managers, employees… even customers have something to gain! This article explores some considerations when working on cultivating a supportive working environment for your team.
Greater returns from social media
The power of Instagram stories for tourism business – how to build a sales funnel that converts
3 powerful Instagram stories for small businesses to cut through the clutter and turn lookers into bookers. Follow our guide to create a successful sales funnel.
Industry capability development
Benefits of a Tourism Tribe Digital Academy Membership
One of the most common statements we hear from clients is that they just do not have enough time to work on their business. Does
Marketing in the digital age
Online Reputation & Increasing Customer Reviews in 2022
A positive online reputation is the absolute foundation of successfully marketing your business. Potential guests will use your online reviews to gauge the quality of your services and make decisions based on what others say and how you present yourself online.
Online sales
Getting your head around higher inflation for 2022
In this article, we’ll give you some context for Australia’s current inflation situation and advice on how to deal with inflation.
Online sales
Hard Sell vs. Soft Sell: How to Become Sales Savvy Online
Although there is no perfect technique for sales psychology, most sales tactics are distilled into one of two categories: hard sell and soft sell. Understanding the difference between the two is as vital to your sales strategy as any other important business plan.
Greater returns from social media
How to write social media captions for tourism business: learn how to captivate your audience
Our best practice guide to writing social media captions for small businesses in 3 simple steps.
Marketing in the digital age
3 Strategies to Help You Write Great Email Subject Lines
For your email marketing to be effective, you need to write compelling subject lines that intrigue the recipient enough to click. In this article, we’ll explain what makes an enticing email heading and how to write great email subject lines using three simple strategies.
Online sales
How to convert the 95% of your Tourism website visitors that do not buy from you there and then?
Did you know that most tourism websites are missing? Communication tools that allow their customers to contact them on their terms. This article will help you fix this, and will also give you insights about another golden nugget you can set up right away to build your email list.
