The seasons are changing and so maybe it’s time for your Facebook cover to change too.
In today’s world, generating Facebook leads is easier than ever. Simply put, you can use a Facebook cover update to get a jumpstart on driving traffic to your page. Think of this as a teaser for your Facebook post that actually promotes your business with relevant information along with the video or image, a blurb that describes the image and a link back to your website (also known as a call to action).
Have a flick through some of the recent professional (or professional-looking) photos you have of your business. Would any of them make a great Facebook cover?
Remember that the Facebook cover photo size is 820 pixels wide by 312 pixels tall on desktop, but mobile users will see 640 pixels wide by 360 pixels tall.
If you’re looking for some inspiration for creating Facebook cover images keep scrolling!
Your Cover Image – Prime Real Estate
Make sure that your cover image reflects your unique selling proposition and take advantage of this prime real estate to immediately WOW your Page visitors and convey what you are about. Remember images communicate much more quickly than words.
Below is an example to inspire your ideas and help you get started.
The above example is by Yarraman Caravan Park, who identified an opportunity to showcase more of the business using 3 different images of beautiful landscapes to give potential customers an insight into what to expect. Not only does it inspire a sense of travel, discovery and nature but offers more value and is far more effective than showcasing their caravans (which people would come to expect to see as though it’s a Caravan park).
This Facebook cover update was created in Canva. See all the amazing cover templates here on which you can model your unique cover image.
Action:
- Have a quality cover image (and profile image) on your Facebook page, this could be a montage that you create in
- Canva.com or a single or set of images
- Update your cover image with the seasons or campaigns you are running…keep it fresh
- Make sure the image looks good and reflects the personality of your business
- Always add a cover image description and link to a relevant webpage
We would love for you to share your Facebook cover update with us on our Small Tourism Business Help Facebook group.
