Tourism Tribe are experts in industry capability development.
We have run hundreds of workshops and dozens of state wide programs in Australia and Overseas.
Whether it is digital marketing, trade training or business planning we’re here to help.
Grow the Capabilities of Your Local Industry - Grow the Success of Your Destination
- Increase the digital confidence and capabilities of local tourism operators
- Upskill local government and regional tourism staff
- Understand marketing and distribution strategies
- Define customer path to purchase and design target market strategies
- Understand how to connect to new markets
- Increase productivity and learn how to make the most of digital technologies
- Create collaborative motivation and momentum in your destination
- Increase bookable experiences in your destination
Tailor the Program to Your Needs
We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.
Your program can also be tailored to your budget and the particular characteristics of your destination.
Choose from workshop topics that can be designed for introductory to masterclass levels.
- Understand your customer path to purchase
- Optimise your findability in search
- Manage your online reputation and make the most of guest content
- Content strategies to drive traffic to your website
- Creating content that clicks with your ideal guest
- Optimise your website for conversion
- Telling your unique story
- Facebook for business
- Maximising Instagram
- Defining your sales funnel incorporating social media, paid advertising and email marketing
- Facebook advertising
- Grant writing
- Review your Digital Engagement Health Check
- Develop your prioritised digital action plan
- Digital productivity and process efficiency
- Grasping Google Analytics
- Mastering photography for your business
- Creating and editing your own videos
- Direct vs trade / online travel agency distribution – the opportunities and challenges to be managed
- Online booking systems
- Packaging and partnerships to increase marketing and sales
- Introduction to emerging markets
- Getting International Ready
- Getting Trade Ready
- Connecting to China
- Working with the media and making the most of famils
Complement the workshop with mentoring
One on one mentoring is a proven coaching method to entrench learnings and enable immediate implementation of recommended improvements. Mentoring can be delivered in region or via web meetings.
Follow up support is vitally important to encourage continued implementations and ongoing learning in a constantly changing digital environment. Include in your program a Tourism Tribe membership for your participants to complete the cycle of business improvement.
A Digital Engagement Health Check for each participant
Each participant is provided with their own tailored Digital Engagement Health Check, which they find incredibly useful to steer their prioritisation of work to be done on their website, social media, Google and review platforms.
The Digital Engagement Health Check is a detailed report for each business showing exactly where their opportunities lay and why they are important to improve their online presence.
Coupled with workshop training or mentoring the health check report becomes their “best friend” to move quickly to implement improvements.