Search Engine Optimisation (SEO)
This course explains SEO from a customer's point of view.
What you'll learn
You don’t have to be a tech whiz to understand how Search Engine Optimisation (SEO) can enhance website traffic, raise awareness, develop demand, authority, and trust. However, in order to gain these benefits, you must first grasp how SEO works.
This course will provide you with a clear understanding of what SEO is, how it works and why it is important. You’ll learn which techniques and strategies are most effective for achieving a higher ranking in online search results and what SEO traps you should avoid.