Industry Training and Mentoring

Tourism Tribe offers the most comprehensive curriculum of training programs and support approaches to assist tourism operators to achieve growth and tourism excellence. 

Purpose built for the industry in our digitised market place our innovative Digital Engagement Health Check™ sets us apart, combining industry expertise with advanced digital tools to deliver automated, actionable insights. This fully digitised assessment helps tourism businesses understand and improve their digital presence with unprecedented efficiency.

We cater to programs of all sizes, from small groups of 5 to large cohorts of thousands of operators. Each participant gains access to our extensive online support through the Tourism Tribe Digital Academy, ensuring they have the resources and guidance needed to thrive in today’s constantly changing marketing landscape.

Finally, our online communication system ensures that operators are paced through the program and gives you access to everyone’s progress and achievements at a glance.

Table of Contents

Training and workshops

Whether you need a short and sharp workshop, or a year-long training program that includes face-to-face workshops, online group coaching, one on one mentoring, and Digital Engagement Health Checks, we are equipped and ready to deliver.

Chose the delivery style that best suits your audience

  • In-person workshops (1h, half-day, full-day)
  • Live truly interactive online workshops (1h, half-day, full-day)
  • Month-long to year-long programs including group training, one-on-ones, digital health checks and board-ready reporting.

Since COVID we have observed a growing trend amongst tourism operators who prefer attending workshops and spending a full day connecting with fellow businesses to learn and exchange ideas.

Online workshops and webinars also offer a cost-effective way to provide support to a large number of operators. 

Topics can also be bundled into programs and include one-on-one coaching.

Topic ideas

 

Digital Marketing Essentials

Foundational principles all tourism businesses should have in place

Topic ideas

Digital Protection: Smart Business Tools | Boosting Online Reputation Management | Cut-through Strategies for Success | Sprucing up your online presence
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The Power of Collaboration

Give operators the tools needed to start, build and maintain partnerships to drive long-term successes.

Topic ideas

Purposeful Packaging | Crafting Experiences That Inspire | Choosing the right partners | 10-Step packaging formula | Unlocking New Markets: Creating Smart Collaborations with Trade in the Tourism Industry
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Digital Marketing to Nurture Growth

These growth-focused courses delve deeper into specific areas of digital marketing.

Topic ideas

Make AI Work for your Business | Automate Live Chat & Messenger | Get your website lead-ready | Facebook & Insta Ads | Email marketing automation | Easy 5-step marketing plan | Work smarter not harder | Improve your imagery | Creating and editing video

Crisis Response and Business Continuity

Enable tourism operators to be prepared for any crisis situation that may impact their businesses.

Topic ideas

Crisis Preparedness | Protecting your online assets and reputation | Immediate disaster response | Post-Crisis Recovery Strategy | Building Reputation

Tourism Excellence Program

Empower your operators to excel in today’s competitive landscape.

Topic ideas

The tourism landscape | Customer experience | Product development | Distribution | Business planning | Marketing strategy | Target markets | Guest personas | Sustainability | Accessibility | Distribution

E-Commerce and Distribution

Ensuring your operators have got the right tools and strategies in place to deal with online sales

Topic ideas

Online booking systems | Payment gateways | Afterpay | Online security | Automating pre and post-arrival emails

All our self-paced courses (that are included in the Digital Academy membership) can also be delivered as a workshop format and/or included in a program.

  • Designed for tourism businesses looking to streamline operations and improve efficiency, this course will guide you through the fundamental concepts and practical applications of automation tools. You will learn how to set up automated workflows that connect forms, email marketing platforms, and data management system.
  • Digital Champion 202 is an online course for tourism operators who do not have a digital expert in-house but want to continue transforming from small to smart.
  • An interactive online course built for tourism and travel businesses who do not have a digital expert in house but need to transform from small to smart business.
  • Learn what you need to do to turn your website into your best-trained sales person.
  • Learn what you need to do to turn your website into your best-trained sales person.
  • Learn how to construct fantastic blog posts with great content and imagery and how to distribute them for maximum exposure with potential customers.
  • This online training course will provide you with a clear understanding of what SEO is, how it works and which strategies get results.
  • Learn the ins and out to make the best use of your Google Business Profile and what you need to do to rank higher in local search results.
  • Get a fresh perspective on your online reviews. Improve your online reputation by exceeding customer expectations and utilising the feedback you receive.
  • Learn why you should use live chat, the must-have features and how to fully configure your Facebook Messenger.
  • This course will show you how to take full advantage of your ATDW listing in order to reach more customers and boost your bookings.

  • This course will guide you through the ins and outs of Facebook to help you use it to expand your reach and engage with your target market more effectively.
  • Learn to tailor your product to the needs and desires of your guests and create great packages that will boost visitation your business and region.
  • Learn how to use Facebook Pixel to set up a Facebook ad campaign that will reach your target audience.
  • Learn about the creative processes and helpful tools that will help you to formulate an effective business plan around your unique goals.
  • Learn how to make the most of your presence on Instagram by consistently producing creative and engaging content.
  • Learn how to use Canva and the Canva Magic and AI functionalities.
  • Learn about the best techniques, tools and shortcuts to help you organise your business and improve your productivity.
  • Dive into the express lane of TikTok success: Craft impactful content, apply our step-by-step examples, and implement the perfect strategy from day one to turn lookers into bookers!
  • Show your business in its best light with great images. Learn crucial tips and tricks to capture stunning shots, work with professional photographers and edit your own images.
  • This online course will show you how to properly use Google Analytics to see where your bookings are coming from so you know what marketing activity works.
  • This short course will take you through the basics of email marketing automation and teach you how you can use it as a marketing tool in your business.

  • Learn to set goals and track your digital marketing performance so you can do more of what works and achieve a sustainable competitive advantage.
  • This online training course will provide you with a clear understanding of how to create an inclusive environment by making your tourism website and social media posts accessible to all travellers.
  • How you can  maximise your booking system and profitably partner with OTAs and
  • Learn how to create and monitor the flow of money in and out of your business and create a forecast to help you plan for the future.

  • This online course demonstrates how to put together a concise and compelling application for government grants to secure funding for your tourism business. Access to a list of currently available grants is included.
  • In a tourism-driven economy such as the Discovery Coast, all businesses are vulnerable to the effects of a major crisis event. Whether it’s a bushfire sweeping the Gladstone region, a particularly intense cyclone season, a terror event in Brisbane or a global pandemic, the ripple effect from a highly publicised disaster can cause serious damage to the reputation of a tourism town. This course acknowledges the impacts of media coverage of a crisis and provides guidance on how to counteract the coverage to ensure your business survives the events and is able to thrive in the months and years that follow. This course provides guidance in three steps of the disaster response journey: first, we go through some basic preparation steps to guard your precious assets, second, we go through the best way to react to a disaster event, and finally, we look at how to rebuild the reputation of your business and region in the wake of a crisis. At the end of each lesson is a short multiple-choice quiz to test your knowledge. Contact info@dctc.com.au if you are an active member to receive your discount code that will let you access this course for free.

Coaching & mentoring

We also offer coaching and mentoring on its own or as part of a program.

Our private sessions offer the opportunity to help businesses one on one to leverage digital technology smartly and efficiently.

All our sessions are tailored to achieve tangible objectives and to fix operator issues.

For example, we could work with operators to:

  • Improve their website’s Search Engine Optimisation 
  • Configure Google Analytics
  • Review and update their Google My Business listing
  • Review their marketing campaigns and track their success in Google Analytics
  • Teach them how to write a blog post
  • Set up automation with free third-party services and tools to free up their time.

We also provide full reporting on outcomes as part of our coaching.

Digital Engagement Health Checks ™

Tourism Tribe’s Digital Engagement Health Check™ is an in-depth analysis designed to help tourism businesses enhance their digital presence. Our expert team conducts a detailed ‘secret-shopper’ style review of tourism operators’ online assets, including your website, Google Business Profile, social media accounts (Facebook and Instagram), TripAdvisor, and online reviews. The assessment culminates in a comprehensive 57-point report written in plain English, highlighting areas where your digital presence may be falling short and providing actionable steps for improvement.

When conducted for regions or industry associations, the Digital Engagement Health Check™ provides a full overarching view of where the operators in the area stand in terms of their digital engagement. This comprehensive analysis helps identify common strengths and weaknesses across the sector, allowing associations to tailor their training programs to address the specific needs of their members. By understanding the collective digital health of their operators, associations can focus on the most impactful training areas, ensuring that resources are effectively allocated to improve the overall digital literacy and performance of the tourism businesses within their region.

Keynotes and speaking engagements

Since 2015, Tourism Tribe has delivered a wealth of  masterclass presentations, webinar training and tourism workshops throughout Australia and Overseas.

Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations, being applauded for the contemporary and practical content they present, as they draw on the  combined lifetimes’ worth of experience and knowledge that they use to help tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.

Whether it is digital marketing, trade training or business planning, we will provide insightful, engaging and actionable workshops on a wide range of topics.

To learn more about our past masterclass presentations and industry workshops, click here.

Testimonials & portfolio

Our portfolio

Since 2015, Tourism Tribe has delivered a wealth of masterclass presentations, webinar training and tourism workshops across Australia. Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations. As it is the combined lifetime worth of experience and knowledge that helps tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.

Masterclass Presentations

We deliver practical and invaluable tourism masterclass presentations

Tourism Workshops

We provide insightful, engaging and actionable workshops on a wide range of topics

Podcasts and Interviews

Our in-depth interviews empower, motivate and educate operators.

A few of our current & past industry training programs

Destination NSW
Inclusions: 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls, Support group, Bespoke training
A no-nonsense practical program designed from the ground up for busy tourism operators in NSW to leverage the most critical in-demand marketing skills in 2023.
City of Ballarat
Inclusions: Pre & post Digital Engagement Health Checks ™, ATDW Health Check, 2 one on one coaching sessions, 4 workshops, Access to the online course library, Fortnightly coaching calls
A digital marketing skills and online presence improvement program for the Ballarat region assisting local tourism operators with digital transformation.
Inclusions: 3 workshops, Access to the online course library, Fortnightly coaching calls
Destination NSW
Inclusions: Digital Engagement Health Check, ATDW Health Check, 2 one on one coaching sessions, Access to the online course library
This digital skills and online presence improvement program is assisting Western Sydney tourism, events and hospitality businesses with digital transformation.
Murray Regional Tourism
Inclusions: Digital Engagement Health Check, ATDW Health Check, 1 one on one coaching session, 4 workshops, Access to the online course library
A bespoke digital skills and online presence improvement program for the Murray region assisting local tourism operators with digital transformation.
Tourism Industry Council South Australia
Inclusions: 1 one on one coaching session, Access to the online course library
This digital skills coaching program is assisting tourism, events and hospitality businesses in South Australia with digital transformation.
Great Ocean Road Regional Tourism Organisation
Inclusions: Digital Engagement Health Check, 2 one on one coaching sessions, Access to the online course library
This digital skills coaching program is assisting tourism, events and hospitality businesses of the Great Ocean Road region with digital transformation.
Destination NSW
Inclusions: Digital Engagement Health Check, ATDW Health Check, 2 one on one coaching sessions, Access to the online course library
This bespoke digital skills and online presence improvement program is assisting NSW tourism, events and hospitality businesses with digital transformation.
Fraser Coast Tourism
Inclusions: Pre & post Digital Engagement Health Checks ™, 1 one on one coaching session, 2 workshops, Access to the online course library
This is a bespoke digital skills and online presence improvement program for the Fraser Coast is assisting local tourism, events and hospitality businesses.
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We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.

Your program can be tailored to your budget and the particular characteristics of your destination.

If you are interested in learning more about our pricing and packaging please fill out the form below and we will be in touch shortly.

Benefits of industry development

  • Grow the Capabilities of Your Local Industry
    & Grow the Success of Your Destination​
  • Increase the digital confidence and capabilities of local tourism operators
  • Upskill local government and regional tourism staff
  • Understand marketing and distribution strategies
  • Define the customer path to purchase and design target market strategies
  • Understand how to connect to new markets
  • Increase productivity and learn how to make the most of digital technologies
  • Create collaborative motivation and momentum in your destination
  • Increase bookable experiences in your destination
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