Central Coast Tourism Excellence Program 2025
Learn essential skills to develop an excellent tourism business
May - July 2025
Program Overview
Central Coast Council has partnered with Tourism Tribe to offer this fully funded Central Coast Tourism Excellence Program to assist tourism businesses in Central Coast to grow the capability of your tourism business and help take our industry to the next level. Now more than ever tourism businesses need to adapt to consumer trends and market demands.
The program aims to help tourism operators to improve their tourism business skills and ultimately help grow their business. This free program will assist 15 businesses to work towards goals with a self-assessment and playbook, workshops and individual consultation sessions.
The Process
Self-assessment and Playbook
The program will start with each business completing a self-assessment and reading a ‘playbook’ to start gaining insight into where your business is currently and changes that could be made to encourage growth.
Workshops
This program includes an online introductory workshop to orient yourself to the program followed by an in-person workshop designed to cover best practices for business to allow your business to grow to tourism excellence.
1:1 Coaching
Six hours of one-on-one coaching sessions are then available for each participant, where coaches will help you to develop an action plan and implement recommendations relevant to your business to ensure you always know your next best steps.
Privacy notice
Any information collected by Tourism Tribe on behalf of Central Coast Council about you and your business will be used solely for the Business Digital Improvement Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Program Dates
- 21 May: Introductory online workshop 9:30am – 10:30am via Zoom
- 22 May – 1 June: Read the Play Book and commence self-assessment
- 2 June: Workshop 9:00am – 1:00pm Function Room – Located in Central Coast Council, 2
Hely Street, Wyong - 2 June – 5 June: 1st 120 min coaching sessions in-person
- 9 June – 4 July: 2nd & 3rd 120 min online coaching sessions
- 4 August: all coaching sessions completed
FAQs
Where do I access my course certificates?
You can view and download your course certificate for any course you have completed on that course overview page which you can access via the main navigation menu when you’re logged in.
How do I find my Digital Engagement Health Check™ report?
You’ll find the link to access your report in the email we sent to you with the subject line “Your Digital Engagement Health Check™ results”. Please do download your report so that you’ll always be able to access it.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units
It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.
I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!
Amber Rogers
Marketing Manager, 1770 LARC! Tours
