Google Analytics

Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'

Current Status

Price

Closed

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This course is currently closed

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Purchase this self-paced course from our online shop now.

What you'll learn

Do you know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business?

This course has been structured to teach you:

How to configure Google Analytics and Search console
How to read the reports and understand the key terms
How to track and understand which marketing campaigns and tools provide you with engaged visitors (your ATDW listing, your referrals from your tourism organisations, your referrals from your Google Business Profile, Social Media, Ads etc)
How to connect your Booking System and your Lead forms
How to interpret the data
How to decide what move you should focus on next in your marketing for the greater returns!

Course length

1.5 hours plus exercises and implementation

Suitable from

Beginner level

Self-paced

Progress at your own pace

Course certificate

Upon completion

Built-in support

Within each topic

Who is this course for?

This course is designed for tourism operators who want to stop guessing and start making data-driven decisions. If you’re a small or medium-sized business that wants to understand what’s working on your website — and what’s not — without being overwhelmed by tech jargon, this course is for you. You’ll learn how to read key reports, track what’s converting, and use simple insights to improve your marketing and boost bookings.

Course Content

Your support crew...

Liz Ward

Fabienne Wintle

Julia Retson

Claire McCollum

Sam Ward

Liz Ward

Fabienne Wintle

Julia Retson

Claire McCollum

Sam Ward