Google Analytics

Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'

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Photo of a screen displaying a Google Analytics report

What you'll learn

Do you know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business?

This course has been structured to teach you:

  • How to configure Google Analytics and Search console
  • How to read the reports and understand the key terms
  • How to track and understand which marketing campaigns and tools provide you with engaged visitors (your ATDW listing, your referrals from your tourism organisations, your referrals from your Google Business Profile, Social Media, Ads etc)
  • How to connect your Booking System and your Lead forms
  • How to interpret the data
  • How to decide what move you should focus on next in your marketing for the greater returns!

Course length

4h plus exercises and implementation

Suitable from

Beginner level


Progress at your own pace

Course certificate

Upon completion

Built-in support

Within each topic

Course outline

Your support crew...

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