Google Analytics

Do you know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business?

This online course will teach you exactly how to use Google Analytics to track your conversions in order to understand where your bookings are coming from, and how to focus your marketing efforts.  Without analytics as a key asset in your marketing assets, you are ‘shooting in the dark’.  You should not be spending your time and money on marketing unless you can measure the results of your marketing activities, and the origins of your leads and sales, and analytics is the tool you use to do this.

In this course, we will help you to understand the functionality of Google Analytics, how to configure your Google Analytics account, how to connect Google to your online booking system, how to set up conversion tracking and how to interpret the data that Google Analytics collects for you.