When travellers search for things to do, places to eat or somewhere to stay in your area, your Google Business Profile is often the first thing they see. If it’s incomplete, outdated or poorly optimised, you’re invisible in the results that matter most.
This course covers the fundamentals of local search and Google Business Profile. You’ll learn how local search works, what Google looks for when deciding which businesses to show, and how to set up and optimise your profile so it works harder for you.
Then you’ll work through strategy and tactics. Photos, posts, reviews, Q&A, categories and attributes. Each element plays a role in your local ranking, and this course shows you exactly how to get them right. Practical steps that make a measurable difference.
Course Content
Local search | fundamentals
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Local search | strategy
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Local search | tactics
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