Local Search & Google Business Profile
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What you'll learn
Latest update
1. New topic called ‘Things to do & Hotel bookings’. The topic contains information about how tour operators, tourism activity providers, and accommodation businesses list their services on the platform for users to browse easily and connect their booking systems to their Google Business Profile.
2. A new topic called ‘The user experience of Google Search and Maps’. This topic will walk you through how to create and share a saved list on Google Maps, how businesses can make use of the Google live chat function and understand the Google Local Guides program and its implications for business profiles.
3. Further expansion of ‘Optimising your Google Business Profile’ detailing how to post updates, view insights, and add your services, products, and menu.
If someone uses Google search to seek out service like yours in your area, how likely is it that they will see your business among the search results?
Local search marketing is a powerful strategy to connect with customers who are actively looking to book or buy. In fact, 88% of consumers who use their smartphone to conduct a local search via google will visit a related store within a week (Source: Think With Google).
Your Google Business Profile (previously called Google My Business) is the most important element of a local search strategy. There are many things you can do to ensure that this valuable and free digital business asset is performing well on your behalf.
The Local Search & Google Business Profile course is packed with practical content designed to give you the direction and knowledge needed to make the best use of your Google Business Profile listing and what you need to do to rank higher in local search results.
Course length
1.5 hours plus exercises and implementation
Suitable from
All levels level
Self-paced
Progress at your own pace
Course certificate
Upon completion
Built-in support
Within each topic
Course outline
Course Content
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