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Make Facebook Work for your Business

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What you'll learn

Latest update

  1. Our new course structure breaks down the content into easily digestible sections including Facebook fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Facebook marketing and are able to develop practical and repeatable steps for real-world application.
  2. New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy. 
  3. New topic called ‘Defining your social media plan’. This topic will ensure your approach to Facebook isn’t viewed as a singular marketing activity but is considered a holistic role in your marketing and business plan.  
  4. New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
  5. New topic called ‘Understanding Facebook’s algorithm’.  This topic details the various factors Facebook uses to determine how your content appears in your user’s feed as this will help your chances of being prioritised in Facebook’s algorithm. 
  6. New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.  
  7. New topic called Facebook checklist’. This topic helps you identify areas of your Facebook Page that can be enhanced using our best practice checklist.
  8. Further expansion of all existing Facebook topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
  9. New lesson called Facebook action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Facebook marketing in business.

By the end of this course, users will be able to create and implement a successful social media plan using Facebook to drive business growth and increase conversions. You will also learn how to leverage the latest features and tactics on Facebook to build a strong community, as well as how to effectively integrate your Facebook marketing efforts with your overall digital marketing strategy.

 

Course length

3 hours plus exercises and implementation

Suitable from

Beginner level

Self-paced

Progress at your own pace

Course certificate

Upon completion

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Liz Ward
Fabienne Wintle
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Sam Ward
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Molly Dobbins
Deana Clarke
Kerrin Wallace
Leigh Reading
Vicky Trainor
Mandy Murray

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