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Make Instagram work for your business

Make Instagram work for your business is a comprehensive course that aims to support you as a small business owner by focusing on the most relevant and beneficial elements of the Instagram social media platform to grow your tourism business.

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Access this course, all our other courses and get the support you need so you don't have to work out your marketing alone. ​ 

 

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What you'll learn

Latest update

  1. Our new course structure breaks down the content into easily digestible sections including Instagram fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Instagram marketing and are able to develop practical and repeatable steps for real-world application.
  2. New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy. 
  3. New topic called ‘Defining your social media plan’. This topic will ensure your approach to Instagram isn’t viewed as a singular marketing activity but is considered as a holistic role in your marketing and business plan.  
  4. New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
  5. New topic called ‘Understanding Instagram’s algorithm’.  This topic details the implementation of three new techniques that enhance your content and increase your chances of being prioritised in the Instagram algorithm. 
  6. New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts. 
  7. New topic called ‘Instagram checklist’. This topic helps you identify areas of your Instagram business page that can be enhanced using our best practice checklist.
  8. Further expansion of all existing Instagram topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
  9. New lesson called ‘Instagram action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Instagram marketing in business.

By the end of the course, you will be able to develop an effective social media plan that aligns, simplifies and complements your business’s overall digital marketing strategy. Developing a content plan will also be explored so that Instagram is leveraged to market and reach the right people, increase conversions and grow your brand and community on one of the world’s most popular platforms for travel, tourism and destination inspiration. You will also learn the latest features, tactics and platform features to increase engagement and convert your community of Instagram followers to guests and visitors.

Course length

3 hours plus exercises and implementation

Suitable from

All levels level

Self-paced

Progress at your own pace

Course certificate

Upon completion

Built-in support

Within each topic

Course outline

Course Content

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Your support crew...

Liz Ward
Fabienne Wintle
Despina Karatzias
Julia Retson
Emily Barry
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Sam Ward
Amanda Hinton
Hannah Conroy
Claire McCollum
Molly Dobbins
Deana Clarke
Kerrin Wallace
Leigh Reading
Vicky Trainor
Mandy Murray
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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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