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Destination NSW Digital Skills Foundations 2025

June – December 2025

Learn essential digital skills to grow your business and work smarter​

Program Overview

Destination New South Wales is collaborating with Tourism Tribe to offer DNSW members a bespoke program to digitally transform their business. The fully funded Digital Skills Foundations program runs over six months and will support 100 businesses from across Sydney and NSW to uplift their online presence. The program will build the core digital capability of NSW accommodation and experience providers, enabling them to better engage potential visitors online.

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Through this program, we will help you to set achievable digital goals for your business, identify areas requiring attention and remove barriers to improve your online presence and grow your business in our dynamic digital marketplace.  Through a three-pronged approach, providing business-specific recommendations for improvement, online group tech sessions & one-on-one coaching and access to online courses, you will be assisted to assess, develop and grow.

The Process

Introductory Workshop

Liz Ward will take you through a quick introductory online session where you will learn what you’ll need to do to maximise the benefits from your involvement in this program. You’ll then be sent a welcome email to confirm your details in the program.

Start with Digital Engagement Health Checks™

Once you confirm your details we’ll start on a full Digital Engagement Health Check™ of your online assets, including your business website, Google Business Profile listing, Facebook and Instagram accounts.  Each business will receive an assessment report with their results.

One-on-one Coaching

A two-hour online coaching session is available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.

Tourism Tribe Course Library

During this whole program you’ll have access to all the perks of being a full Tourism Tribe Digital Assistance Member including the extensive Tourism Tribe online course library to help you to improve your knowledge and digital skills. Use these courses as support as you implement the recommendations listed in your Digital Engagement Health Check™ report.

Tourism Tech Sessions

Twice per month you will also be able to attend an online tourism tech session where Tourism Tribe experts will teach you about cutting edge tourism tech. During these sessions you’ll also have the opportunity to discuss your challenges, and hear from other operators from around Australia about their experiences in developing their online presence and digital marketing strategies. These sessions are scheduled every 2nd Thursday of the month at 10am and 4th Tuesday of the month at 12pm. Once logged in you can find the registration page from the top navigation menu.

It ends with a follow up Digital Engagement Health Check™

Once you have had your coaching session and time to implement recommendations from your initial health check and information you have learned from the online course library we will complete a follow up Digital Engagement Health Check™ so that you can see for yourself how far you have come during the program and have an updated list of what you still need to action.

Privacy notice

Any information collected by Tourism Tribe on behalf of Destination New South Wales about you and your business will be used solely for this program. Your details will be shared between Destination NSW, Digital Coaching International Pty Ltd trading as Tourism Tribe and the Destination Networks.

Program Dates

  • 24 June: Introductory online workshop 11am
  • 25 June: Participants confirm their participation within the program & receive Tourism Tribe login details
    • Course library access starts
    • Access to fortnightly tourism tech sessions starts
  • July-August: participants receive Digital Engagement Health Check ™ reports
  • After reports received: book & complete 120 min one-on-one coaching sessions
  • Late November: participants receive follow up Digital Engagement Health Check ™ reports
  • 30 November: all one-on-one coaching sessions completed
  • 30 December: access to support library and fortnightly tech sessions ends

What’s included


  • Pre & post Digital Engagement Health Checks ™

  • 1 one on one coaching session

  • 1 workshop

  • Access to the online course library

Liz Ward

Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.

As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.

Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).

Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.