Email marketing automation basics
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What you'll learn
Latest update
- A full update of the email marketing automation course, featuring new fundamentals, strategy, and topic lessons.
- Learn about the value ladder concept, tips on how to grow your email list, and tactics for engaging subscribers.
- Access actionable content to help you set up, configure, and optimise your email marketing automation system.
- Comprehensive lesson covering system setup, contact importing, and creating an automation sequence.
Every business, whether it has a physical or virtual presence, needs an email marketing strategy. For small businesses, email marketing automation is particularly important for jumpstarting the sales process, raising client awareness of the brand and increasing conversions.
Automated email campaigns allow businesses to send personalised emails to potential and established customers alike that will guide them through your sales funnel without requiring hours of manual work.
This short course will take you through the foundations of email marketing automation. We show you how to choose a suitable system and how to clean up, categorise and leverage your existing and future database. We also show you how to use automation to nurture your subscribers towards a sale and how automation can establish trust in your products and services.
Course length
2 hours plus exercises and implementation
Suitable from
Beginner level
Self-paced
Progress at your own pace
Course certificate
Upon completion
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Within each topic
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