Mastering Blogging

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Write blogs that drive customers to your website!



Blogging is a simple, effective and low-cost marketing tool that is important to drive traffic to your website. A great blog does many things for a tourism business: it can boost your SEO (search engine optimisation), build customer trust, provide sharable content, reinforce your brand persona and most importantly, convert website traffic into bookings. It’s a great way to give your business extra credibility and make you stand out against your competitors.

Creating original content regularly positions you as a local expert, building trust and loyalty with potential customers. Writing new blog posts keeps your website relevant to search engines, increasing the visibility of your business.

In this course, we will be discussing why blogging is important for tourism businesses and how to do it effectively. You don’t need to be a literary genius to create original and engaging content. Our content marketing experts will provide their advice for coming up with fresh blog ideas that will cut through to your ideal customer, giving them value and motivating them to choose you.

Course length

2 hours plus exercises and implementation

Suitable from

Beginner level

Self-paced

Progress at your own pace

Course certificate

Upon completion

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