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Mandurah Digital Champions 2024

September – January 2024

Learn essential digital skills to grow your business and work smarter​

Register now

Program Overview

Visit Mandurah is collaborating with Tourism Tribe to offer Visit Mandurah partners a bespoke program to assist them to develop and enhance their digital marketing capabilities.  The four-month program focuses on ensuring best practice online presence of their businesses and enhancement of individuals’ digital skills to develop their digital marketing confidence and capabilities.

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The Digital Champions Program will help work towards digital goals for your business, identify areas requiring attention and remove barriers to improve online presence and grow your business in our dynamic digital marketplace.  Through a three-pronged approach, providing business-specific recommendations for improvement, online group coaching sessions and access to online courses, you will be assisted to Assess, Develop and Grow.

Visit Mandurah is heavily subsidising this program which costs $550, but you contribute only $99.

The Process

Start with Digital Engagement Health Checks™

Once you register, we’ll schedule a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram.  Each business will receive a copy of their assessment report, which will be extremely useful to guide your learning focus and priorities.

Tourism Tribe Course Library

During this four-month program, you’ll have access to the extensive Tourism Tribe Digital Academy course library to help you to improve your knowledge and digital skills.  These courses can be found on your dashboard.

Group Coaching Calls

Twice per month you will be able to attend an online group coaching session, where you can discuss your challenges and issues with a member of the Tourism Tribe coaching team, and hear from other operators from around Australia about their experiences in developing their online presence and digital marketing strategies.

Privacy notice

Any information collected by Tourism Tribe on behalf of Visit Mandurah about you and your business will be used solely for the Mandurah Digital Champions program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

  • Early September: Participants register & provide their details for their Digital Engagement Health Check ™
    • Participants receive Tourism Tribe login details
    • Course library access starts
    • Group coaching sessions start
    • Digital Engagement Health Checks ™ start
  • Early October: participants receive Digital Engagement Health Check ™ reports
  • 8th Oct, 11am (WA time): Introductory webinar online via Zoom
  • Early January: access to support library, fortnightly coaching calls ends 4 months after participant’s registration date

What’s included


  • Digital Engagement Health Check

  • Access to the online course library

  • Fortnightly coaching calls

  • Support group

Liz Ward

Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.

As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.

Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).

Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.