Tourism Tribe offers the most comprehensive curriculum of training programs and support approaches to assist tourism operators to achieve growth and tourism excellence.
Purpose built for the industry in our AI-digitised marketplace our innovative Digital Engagement Health Check™ sets us apart, combining industry expertise with advanced digital tools to deliver automated, actionable insights. This fully digitised assessment helps tourism businesses understand and improve their digital presence with unprecedented efficiency.
We cater to programs of all sizes, from small groups of 5 to large cohorts of thousands of operators. Each participant gains access to our extensive online support through the Tourism Tribe Digital Academy, ensuring they have the resources and guidance needed to thrive in today’s constantly changing marketing landscape.
Finally, our online communication system ensures that operators are paced through the program and gives you access to everyone’s progress and achievements at a glance.
Whether you need a short and sharp workshop, or a year-long training program that includes face-to-face workshops, online group coaching, one on one mentoring, and Digital Engagement Health Checks, we are equipped and ready to deliver.
Chose the delivery style that best suits your audience
Industry feedback and program results indicate that programs that blend face to face training and online coaching drive tangible outcomes for tourism operators.
Online workshops and webinars also offer a cost-effective way to provide support to a large number of operators.
Topics can be bundled into tailored programs to support your visitor economy and organisation’s goals.
All our self-paced courses (that are included in the Digital Assistance Plan) can also be delivered as a workshop format and/or included in a program.
We also offer coaching and mentoring on its own or as part of a program.
Our private sessions offer the opportunity to help businesses one on one to leverage digital technology smartly and efficiently.
All our sessions are tailored to achieve tangible objectives and to fix operator issues.
For example, we could work with operators to:
We also provide full reporting on outcomes as part of our coaching.
Tourism Tribe’s Digital Engagement Health Check™ is an in-depth analysis designed to help tourism businesses enhance their digital presence. Our expert team conducts a detailed ‘secret-shopper’ style review of tourism operators’ online assets, including your website, Google Business Profile, social media accounts (Facebook and Instagram), TripAdvisor, and online reviews. The assessment culminates in a comprehensive 57-point report written in plain English, highlighting areas where your digital presence may be falling short and providing actionable steps for improvement.
When conducted for regions or industry associations, the Digital Engagement Health Check™ provides a full overarching view of where the operators in the area stand in terms of their digital engagement. This comprehensive analysis helps identify common strengths and weaknesses across the sector, allowing associations to tailor their training programs to address the specific needs of their members. By understanding the collective digital health of their operators, associations can focus on the most impactful training areas, ensuring that resources are effectively allocated to improve the overall digital literacy and performance of the tourism businesses within their region.
We’ve been proud to deliver keynotes, workshops, and panels across Australia for local governments, tourism organisations, and regional events. Our speaking engagements are known for being engaging, practical, and tailored to the real-world needs of tourism operators.
Our portfolio page lists the conferences and events where we’ve shared insights on AI in tourism, digital transformation, and destination development
We deliver practical and invaluable tourism masterclass presentations
We provide insightful, engaging and actionable workshops on a wide range of topics
Our in-depth interviews empower, motivate and educate operators.
Watch a glimpse of one of our training programs in Bendigo, Victoria below.
Please view all our tourism industry training programs page here.
We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.
Your program can be tailored to your budget and the particular characteristics of your destination.
If you are interested in learning more about our pricing and packaging please fill out the form below and we will be in touch shortly.
Our programs grow the capabilities of local tourism operators and destination stakeholders. We provide practical training that helps improve digital confidence, strengthen marketing and distribution strategies, and increase bookable experiences in the region.
By upskilling tourism businesses and local teams, workshops create momentum and collaboration across the industry. This results in better visitor experiences, more bookings, and stronger destination branding.
Visitors now plan and book travel online, often via AI tools and mobile devices. Operators who understand digital tools—from social media to booking systems—are more likely to attract and convert customers.
Tourism operators, visitor centre teams, local councils, and regional tourism organisations. Programs are tailored to all levels, from beginners to experienced professionals looking to stay ahead of new trends like AI.
Topics include:
Yes. Training includes sessions on campaign planning, content creation, social media engagement, and working with distribution partners. It helps clarify your value proposition and align with customer motivations.
