Granite Belt’s Social Media in the Age of AI 2025
Helping local operators master modern marketing and build confidence with AI-powered tools
Program Overview
Granite Belt Wine & Tourism has partnered with Tourism Tribe to offer this fully funded 3-part webinar series, Social Media in the Age of AI to assist tourism, hospitality, food & beverage businesses in the Granite Belt to level up in Social Media. This program will equip participants with the smart, practical digital skills needed to keep their tourism businesses visible, engaging and future-ready in an AI-powered world. Businesses will step through strategy, tools and campaigns that are built for small tourism businesses with limited time and resources. By the end participants will have developed a content plan aligned with their brand, gained the know-how to create, edit and schedule video content that works across platforms and they will have created an action-ready campaign that leverages AI tools without losing their authentic voice.
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Program Highlights
3 In-person Workshops
This program includes Face-to-face, practical workshops covering:
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Workshop 1: Strategy to Scheduling – You’ll map out your brand-aligned content strategy, define your ideal audience and content pillars, set up a simple planning tool (e.g., Notion) and get introduced to AI assistants (such as ChatGPT) so you can use them confidently and wisely.
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Workshop 2: Reels, Imagery & Smarter Links – You’ll learn hands-on phone photography and video editing (using tools like CapCut), explore smarter link tools (such as Linktree and direct product links), create real content on the spot and discover how to repurpose it across platforms.
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Workshop 3: Your Brand in Action – You’ll launch a real campaign using your new skills, receive direct feedback on your ideas, fine-tune your scheduling and engagement approach and apply ethical, authentic AI-driven content creation to bring your story forward.
Program Dates
- Workshop 1: Tuesday, 12 August 2025
- Workshop 2: Tuesday, 26 August 2025
- Workshop 3: Tuesday, 9 September 2025
What’s included
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3 workshops
Liz Ward
Liz is your project manager and your contact at Tourism Tribe.
Liz is a digital strategist known for her work in building capability in small business through innovative training and mentoring approaches and the many strategic projects she has formulated and led.
Liz has 25 years’ experience specialising in marketing and technology, uniquely blending knowledge and expertise for the benefit of regions across Australia and the world.
Liz is an innovator and a creator of breakthrough strategies. She has pioneered many first-time strategic initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse and being its CEO for over ten years.
She is a sought after business coach, mentor, workshop facilitator and keynote presenter.
Liz is also an experienced leader in the corporate world and professional board director.
Where do I access my course certificates?
You can view and download your course certificate for any course you have completed on that course overview page which you can access via the main navigation menu when you’re logged in.
How do I find my Digital Engagement Health Check™ report?
You’ll find the link to access your report in the email we sent to you with the subject line “Your Digital Engagement Health Check™ results”. Please do download your report so that you’ll always be able to access it.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.