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Destination NSW Digital Accelerator for Tourism eMarketing 2023

June – December 2023

Learn to leverage critical digital marketing skills to grow your business and work smarter​

Program Overview

Destination NSW in collaboration with Tourism Tribe is offering this fully funded Digital Skills Accelerator for Tourism: eMarketing, designed to advance visitor economy businesses with digital support and training. The eMarketing content will provide NSW accommodation, tours and attraction businesses with knowledge and skills to maximise artificial intelligence (AI) tools, Canva, eMarketing platforms and video content to increase website visitation, formulate email marketing campaigns, generate new leads, and create a digital brochure to use as a lead magnet.

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This fully subsidised program will assist 100 small visitor businesses to take the next step in marketing their experiences and services using digital strategies and tools that engage consumers in 2023.  You will have a personalised and interactive learning and support experience through customised workshops, small group coaching sessions and consultation sessions. Assistance will be available throughout this six-month program to help you develop your skills and confidence in digital marketing and ensure you have every opportunity to implement new website and video marketing assets.

Another key outcome of this program is the time savings you will achieve in your marketing.  Normally creating a brochure for a website lead magnet would take small businesses 20 hours – we are going to show you how to get it done in 1 hour using artificial intelligence and free online tools.

To complete your application and secure your place in this program please complete the Expression of Interest by clicking the APPLY NOW button and explain why this program would benefit your business.

This Digital Skills Accelerator for Tourism: eMarketing is delivered by Destination NSW in collaboration with Tourism Tribe as part of the NSW First Program, to assist visitor economy businesses across the state to Develop, Promote and Sell world-class visitor experiences.

The Process

Live Workshops

Three ninety-minute live workshops will be presented by the Tourism Tribe team with each workshop focusing on one of the three fundamental steps in creating and uploading your lead magnet.
These 3 workshops are affectionately called the ‘Fast-track workshops’.

  • Workshop 1 – Becoming A Super AI Intelligent Business
  • Workshop 2 – Email Automate Like A Pro
  • Workshop 3 – Video Marketing Untangled

View course content supporting workhsops here

The workshops are complemented by Group Support Calls. These Group Coaching Calls are where we will come together as a group coaching session that is dedicated to your particular questions and areas where you need assistance, providing support to ensure that you are well on your way to implementing contemporary marketing strategies and tools into your business. You will be able to find the registration link on your program page.

1:1 Coaching

Two one-hour coaching sessions are available for each participant, where strategists can support you in your lead magnet creation and help you to develop a digital strategy to implement your learnings.

Digital Academy Course Library
During this whole program, you’ll have access to the extensive Tourism Tribe’s Digital Academy course library to help you to improve your knowledge and digital skills. Comprehensive courses support each aspect of the program and you have access to a wide range of other topics to assist you in your business. These courses can be found on your Digital Academy Dashboard.

Privacy Notice
Any information collected by Tourism Tribe on behalf of Destination NSW about you and your business will be used solely for the Destination NSW Digital Accelerator for Tourism: eMarketing.  If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

 

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  • 30th June, 2023: Participants receive Tourism Tribe login details & course library access starts
  • One on one coaching begins: 9th August

Workshops

    • Workshop 1: 12:30pm-2pm (Wed), 19th July
    • Workshop 2: 12:30pm-2pm (Wed), 6th September
    • Workshop 3: 12:30pm-2pm (Wed), 1 November

View courses supporting the workshops here

Group Coaching Calls

Book your DNSW group calls here

  • Group Coaching Call 1: 12pm-1pm (Wed), 2nd August
  • Group Coaching Call 2: 12-1pm (Wed), 16th August
  • Group Coaching Call 3: 12pm-1pm (Wed), 30 August
  • Group Coaching Call 4: 12pm-1pm (Tues), 12 September
  • Group Coaching Call 5: 12pm-1pm (Wed), 27 September
  • Group Coaching Call 6: 10am-11am (Wed), 11 October – AEDT
  • Group Coaching Call 7: 12pm-1pm, (Wed), 25 October – AEDT
  • Group Coaching Call 8: 10am-11am (Wed), 8 November – AEDT
  • Group Coaching Call 9: 12pm-1pm (Wed), 22 November – AEDT
  • Group Coaching Call 10: 12pm-1pm (Wed), 6 December – AEDT
  • Group Coaching Call 11: 12pm-1pm (Wed), 13 December – AEDT
  • Group Coaching Call 12: 12pm-1pm (Wed), 20 December – AEDT

 

  • 1 December 2023: All 2nd coaching sessions completed
  • 31 December 2023: Access to support library ends

What’s included


  • 2 one on one coaching sessions

  • 3 workshops

  • Access to the online course library

  • Fortnightly coaching calls

  • Support group

  • Bespoke training

Liz Ward

Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.

As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.

Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).

Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.