Visit Sunshine Coast – SHINE 3.0 Digital Transformation Program 2023
Learn essential digital skills to grow your business, work smarter and shine digitally
October 2023 - February 2024
Program Overview
Visit Sunshine Coast has partnered with Tourism Tribe to offer the SHINE 3.0 Visit Sunshine Coast Digital Transformation Program. The focus of the VSC SHINE 3.0 Digital Transformation program is to equip tourism businesses in the Sunshine Coast region with the necessary knowledge and skills to thrive and shine in a digitised visitor marketplace.
The Visit Sunshine Coast SHINE 3.0 Digital Transformation Program covers essential topics such as consumer and technology trends, optimising online conversion, enhancing online reputation and presence, and recalibrating social media strategies. The final workshop will also include an introduction to TikTok as a potential platform for small tourism businesses. Through these workshops, operators will learn how to shine in the digital landscape, leverage social media effectively, and deliver outstanding customer experiences in the online realm.
The Program
Workshops
This program includes an introductory online workshop, plus three in-region half-day training workshops designed to cover trending strategies and technologies, which offer tourism businesses the greatest advantages in digital marketing.
Online Workshop – Introduction to Your Program
Date: TBA
Location: Via Zoom – meeting link will be emailed to you
Workshop 1 – Consumer and Technology Trends
Date: Monday, 16 October, time 9:00-12:00
Location: University of the Sunshine Coast International, 90 Sippy Downs Drive, Sippy Downs Queensland 4556
Key Takeaway: Must Knows to Shine in a Digitised Visitor Marketplace
- Consumer preferences for engaging, searching and booking
- Big business strategies for small tourism businesses
- Shining through the Best of Queensland Experiences program
Workshop 2 – How to Make Your Business Shine Online
Date: Thursday, 26 October, time 9:00-12:00
Location: University of the Sunshine Coast International, 90 Sippy Downs Drive, Sippy Downs Queensland 4556
Key Takeaway: Identify Ways to Optimise Online Conversion
- Strategies to enhance your online reputation
- Identify opportunities to improve your online presence
- Tactics to enhance your customer’s user journey on your website
Workshop 3 – Shining a Spotlight on Social Media
Date: Tuesday, 7 November, time 9:00-12:00
Location: University of the Sunshine Coast International, 90 Sippy Downs Drive, Sippy Downs Queensland 4556
Key Takeaway: Recalibrate Your Business Social Media Strategies
- What’s working for tourism businesses on social channels
- An introduction to TikTok – is it right for my business and how do I start?
- Identify your priorities on Facebook, Instagram and TikTok
Tourism Tribe Digital Academy and Course Library
During this whole program, you’ll have access to the extensive Tourism Tribe Digital Academy and Course Library to help you to improve your knowledge and digital skills. As a member of the Digital Academy you will have access to expert coaches’ support, fortnightly online group coaching sessions, and a vast number of short courses that can be found on your Dashboard.
Privacy notice
Any information collected by Tourism Tribe on behalf of Visit Sunshine Coast about you and your business will be used solely for the Digital Transformation Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Program Dates
- 24 October 2023: Participants receive Tourism Tribe login details
- Digital Academy and Course Library access starts
- TBA Online Workshop – Introduction to Your Program
- 16 Oct, time 9:00-12:00 Workshop 1 Consumer & Technology Trends
- 26 October, time 9:00-12:00: Workshop 2 How to Make Your Business Shine Online
- 7 November, time 9:00-12:00: Workshop 3 Shining a Spotlight on Social Media
- 24 February 2024: Access to Digital Academy and Course Library ends
FAQs
Where do I access my course certificates?
You can view and download your course certificate for any course you have completed on that course overview page which you can access via the main navigation menu when you’re logged in.
How do I find my Digital Engagement Health Check™ report?
You’ll find the link to access your report in the email we sent to you with the subject line “Your Digital Engagement Health Check™ results”. Please do download your report so that you’ll always be able to access it.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units
It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.
I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!
Amber Rogers
Marketing Manager, 1770 LARC! Tours
