Tourism Tribe offers a comprehensive curriculum of training programs and support approaches to assist tourism operators to achieve growth and tourism excellence.
Purpose built for the industry in our AI-digitised marketplace our innovative Digital Engagement Health Check™ sets us apart, combining industry expertise with advanced digital tools to deliver automated, actionable insights. This fully digitised assessment helps tourism businesses understand and improve their digital presence with unprecedented efficiency.
We cater to programs of all sizes, from small groups of 5 to large cohorts of thousands of operators. Each participant gains access to our extensive online support with our Digital Assistance Plans including an online course library and optional twice monthly group tech sessions and tech hotline, ensuring they have the resources and guidance needed to thrive in today’s constantly changing marketing landscape.
Finally, our online communication system ensures that operators are paced through the program and gives you access to participant’s progress and achievements at a glance.
Whether you need a short and sharp workshop, or a year-long training program that includes face-to-face workshops, online group coaching, one-on-one mentoring, and Digital Engagement Health Checks™, we are equipped and ready to deliver.
Chose the delivery style that best suits your audience:
Industry feedback and program results indicate that programs that blend face to face training and online coaching drive tangible outcomes for tourism operators. Online workshops and webinars also offer a cost-effective way to provide support to a large number of operators.
Topics can be bundled into tailored programs to support your visitor economy and organisation’s goals.
All our self-paced courses, included in the Digital Assistance Plan, can also be delivered as a workshop format and/or included in a program.
We also offer coaching and mentoring on its own or as part of a program. Our private sessions offer the opportunity to help businesses one on one to leverage digital technology smartly and efficiently.
All our sessions are tailored to achieve tangible objectives and to fix operator issues.
For example, we could work with operators to:
We also provide full reporting on outcomes as part of our coaching.
Tourism Tribe’s Digital Engagement Health Check™ is an in-depth analysis designed to help tourism businesses enhance their digital presence. Our expert team conducts a detailed ‘secret-shopper’ style review of tourism operators’ online assets, including your website, Google Business Profile, social media accounts (Facebook and Instagram), TripAdvisor, and online reviews. The assessment culminates in a comprehensive 57-point report written in plain English, highlighting areas where your digital presence may be falling short and providing actionable steps for improvement.
When conducted for regions or industry associations, the Digital Engagement Health Check™ provides a full overarching view of where the operators in the area stand in terms of their digital engagement. This comprehensive analysis helps identify common strengths and weaknesses across the sector, allowing associations to tailor their training programs to address the specific needs of their members. By understanding the collective digital health of their operators, associations can focus on the most impactful training areas, ensuring that resources are effectively allocated to improve the overall digital literacy and performance of the tourism businesses within their region.
We’ve been proud to deliver keynotes, workshops, and panels across Australia for local governments, tourism organisations, and regional events. Our speaking engagements are known for being engaging, practical, and tailored to the real-world needs of tourism operators.
Our portfolio page lists the conferences and events where we’ve shared insights on AI in tourism, digital transformation, and destination development
“Liz Ward and the Tourism Tribe team have delivered training for participants from Indonesia and Sri Lanka for the Australia Awards Sustainable Tourism short course training program from 2015 onward with 8 programs delivered from that time onward. The presentation Liz delivers on digital marketing is constantly rated very highly and participants often comment how relevant and important the information is for their work. From working with Liz and seeing her impact on the participants, I know first hand how engaged, enthused and committed Liz and the team are. I would like to thank Liz and her team for her commitment and enthusiasm for her work.”
“We recently held our first Small Business Month event which was sponsored by the NSW Government’s Small Business Month program for October, providing owners and managers from local tourism businesses a free workshop on the topics of branding, AI / ChatGPT and mastering social media. We were fortunate enough to secure Liz Ward from Tourism Tribe to be our main guest presenter and felt very honoured to have her in our small regional town of Eden on the far south coast of NSW. Liz’s presentation had every single one of our guests completely captivated. She spoke from obvious skill and experience and used a mixture of slides and live tools to step us through mastering our social media, including the use of AI tools like ChatGPT. Liz not only presented a fabulous and very on-point presentation, but she made particular effort during the before and after networking to get to know as many operators as possible and answer their questions. Our only regret was not booking her for a full day! We would highly recommend getting Liz (or her team) along from Tourism Tribe for workshops or presentations, not only tourism oriented but for all small business owners/managers.”
“"On behalf of the Board of Business Excellence Australia and the UTS Business School, we extend our heartfelt gratitude for your invaluable contribution as the keynote speaker at our conference on 10 November. The feedback we received about your presentation was outstanding, and it is evident that your insights, explanations, and clear examples resonated exceptionally well with the audience. Attendees expressed appreciation for the practical applicability of the approaches you shared, making it easy for them to imagine the possibilities in their own contexts. Your dedication to staying for the entire day did not go unnoticed, and people found it truly enjoyable to spend the day with someone as knowledgeable and like-minded as yourself. Your presence contributed significantly to creating a positive and engaging atmosphere throughout the event."”
“Liz & team provided a highly engaging & personalised learning experience that provided a real step change for my understanding of the tourism industry. Beyond the knowledge, the program also identified and implemented many quick win improvements for my start-up business and greater clarity on medium & longer term strategy. Highly recommend Liz, Tourism Tribe and this program!”
“A fantastic program which was really beneficial to my helping me grow my business. The Tourism Tribe team have so much experience that they are ready to share. The one on one coaching sessions were invaluable, time well spent making real changes.”
“This is definitely one of the best most help full coarse i have done and the one on one coaching sessions with Claire were very helpful”
“I cannot express enough how transformative Tourism Tribe has been for my business. - In just one hour, I met face-to-face via Zoom with their WordPress expert, who conducted a full review of our site, identified and fixed issues like using outdated Elementor sections, and even configured Elementor to properly include our branding and fonts. Their team was insightful, genuinely interested in our success, and provided practical, tailored advice that made the whole process smooth and efficient. This has significantly boosted our business operations. I highly recommend Tourism Tribe to any business looking to improve and grow.”
“Thank you Liz, it has been such a pleasure working with you over the last few months and I can not wait to see what the outcome of our sessions will have over the coming months.”
“Tourism Tribe are always so very helpful! We are a small accommodation business and find the technology side of things can be a bit daunting. Very grateful for all the assistance we have received.”
We deliver practical and invaluable tourism masterclass presentations
We provide insightful, engaging and actionable workshops on a wide range of topics
Our in-depth interviews empower, motivate and educate operators.
Watch a glimpse of one of our training programs in Bendigo, Victoria below.
Please view all our tourism industry training programs page here.
We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.
Your program can be tailored to your budget and the particular characteristics of your destination.
If you are interested in learning more about our pricing and packaging please fill out the form below and we will be in touch shortly.
Our programs grow the capabilities of local tourism operators and destination stakeholders. We provide practical training that helps improve digital confidence, strengthen marketing and distribution strategies, and increase bookable experiences in the region.
By upskilling tourism businesses and local teams, workshops create momentum and collaboration across the industry. This results in better visitor experiences, more bookings, and stronger destination branding.
Visitors now plan and book travel online, often via AI tools and mobile devices. Operators who understand digital tools—from social media to booking systems—are more likely to attract and convert customers.
Tourism operators, visitor centre teams, local councils, and regional tourism organisations. Programs are tailored to all levels, from beginners to experienced professionals looking to stay ahead of new trends like AI.
Topics include:
Yes. Training includes sessions on campaign planning, content creation, social media engagement, and working with distribution partners. It helps clarify your value proposition and align with customer motivations.
