small business marketing plan, marketing plan for business

Create a successful small business marketing plan in 6 simplified and actionable steps

We want to keep the process of developing a small business marketing plan as simple as possible to give you a sense of clarity about what you should be focusing on in your business moving forward.

Small Australian businesses that employ between 0-19 people have a 46% chance of failure, according to the Australian Small Business and Family Enterprise Ombudsman.

In addition to that, small Australian tourism businesses have faced more adversity, higher levels of unemployment and failure than most industries.

Some of the underlying factors that impact a business’s failure rate include (but are not limited to): unsuccessful marketing initiatives and inadequate business planning or no planning.

sticky note planning, small business marketing plan, sticky note brainstorming

Marketing plans often require hours of strategic thinking and countless pages of research, information and business planning.  It is often something you do alongside an external expert to guide the holistic development of your business strategy and overarching goals. However, time is a big factor to consider so we want to focus on creating a small business marketing plan to suit you and your business.

We have kept the process of developing an actionable marketing plan as simple as possible. Therefore, whilst this is not the most comprehensive and detailed template, it does give you a sense of clarity about what you should be focusing on in your marketing moving forward and enable you to become more consistent and efficient with your marketing efforts.

A successful and actionable small business marketing plan includes:

  1. Short to medium term business goal/s: the financial, sales, product developments or other critical, high priority goals you are aiming to achieve to have a healthy business.
  2. Target markets and ideal customer personas: a clear definition of who you are aiming your marketing at.
  3. Marketing objectives: outline what you are aiming to achieve through your marketing efforts and investment; and prioritisation of marketing channels.
  4. Marketing actions: once-off online presence elements, marketing initiatives or marketing improvements.
  5. Marketing activities: campaigns or regular marketing activities you will commit to.
  6. Tracking and measuring: how you are going to track and measure the completion of actions and achievements against your marketing objectives and business goals.

Our challenge for you…

Brainstorm some dot points under each of the six steps above to help you create a streamlined and simplified small business marketing plan.

Moving forward, our team of specialised digital marketing and business strategy coaches are on standby if you wish to further refine, develop or implement your marketing plan to ensure it aligns with your overall business plan and goals.

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

0 0 votes
Article Rating

How to get the best answer from our team

Be as precise as possible so that our team can provide you with the best answer. Use the below for screenshots/screenrecording and paste the link in your question. You will receive an email when we have responded to your question.

Notify of
0 Questions
Inline Feedbacks
View all comments

Latest posts

Image of graph on computer

Getting your mojo ready to transition to the new Google Analytics

Get ready to transition from Universal Analytics to GA4… you still have time but the transition can be tricky so follow these recommended steps

Read More →
Add or Update Your Business Listing On 3rd Party Websites

How To Add or Update Your Business Listing On 3rd Party Websites – Google Business Profile, Tripadvisor and ATDW

Your goal is to drive online traffic that leads your customer to your website and whether you are a tourism or trades business, these tips …

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 


Suite 101,
18-20 Victoria St
Erskineville NSW 2043


5 Molesworth St
Hawthorn East VIC 3123


120 Kenilworth Rd
Parkside SA 5063

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677


36C Rte de St Cergue
1260 Nyon


Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy

Would love your thoughts, please comment.x