Networking and knowing your point of difference - photo of two women in aprons preparing an event space

The Importance of Networking and Knowing Your Point of Difference

Due to the time constraints that many business owners face, networking events are often overlooked. However, attending a networking event is a great way to meet like-minded businesses, get your business known in the community, and look for ways to collaborate and add value to other businesses that complement yours.

If there is one thing we have learned post pandemic times is that humans crave and love connection.

After all, what’s better than connecting with like minded people.

And what better method to create human connections that will benefit your business with those in your community than through networking? Due to the time constraints that many business owners face, networking events are often overlooked. However, attending a networking event is a great way to meet like-minded businesses, get your business known in the community, and look for ways to collaborate and add value to other businesses that complement yours. Not only can other businesses learn about you, but you can also learn about other businesses that may complement your product or service, supporting you in promoting the region and ensuring that your visitors have a positive holiday experience.

There are a few key points that you will want to be prepared for your next (or first) networking event. Being prepared will ensure you make the most of the opportunity of promoting your business and your messaging clear about the type of experience you offer.

Networking event elevator pitch

Elevator pitch – your point of difference

Think 30 seconds – someone asks what you do – you have 30 seconds to describe your business.

  • Start with an introduction of yourself and name your business.
  • Describe the problem you are trying to solve
  • Describe your solution. Include keywords here.
  • Describe your target market
  • Share who your team is
  • Finish with your goals/passion for your business and why you do what you do.

You want your pitch to be on point and conversational so that your audience can resonate with or have an emotional connection with your pitch.

When speaking, here are a few handy reminders

  • Speak slowly
  • Make it on point (don’t drag it out!)
  • Be warm and friendly
  • Practice practice practice so it comes naturally
  • Avoid slang or complicated words

writing elevator pitch networking event

Elevator Pitch Example Script:

Introduction: “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem: “You know when [company name or industry] you are not alone [problem + interesting statistic].”
Solution: “The great part about working at [your company’s name] is that we help people/businesses with [solution].”
Value proposition: “In fact, we’re the only company that offers [value proposition].”
CTA: “If you ever want to meet and explore ways we can work together here are my details”

networking event

Action:

Be on the lookout for the next networking event and make sure you register. Call your local Regional Tourism Organisation or Council to say hello and make sure you are in the loop, subscribed to their email database and follow and engage on social media. This is a great time to practice your elevator pitch if they are unfamiliar with your product(s).

If you already have an elevator pitch, now is a good time to review it. Does it still accurately describe your business offerings? Has your target market changed in the last few years? What can you refine?

If you don’t have an elevator pitch, follow the dot points and example template above and start jotting some sentences down. It may take a few goes to get it right.

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

0 0 votes
Article Rating

How to get the best answer from our team

Be as precise as possible so that our team can provide you with the best answer. Use the below for screenshots/screenrecording and paste the link in your question. You will receive an email when we have responded to your question.

Subscribe
Notify of
guest
0 Questions
Inline Feedbacks
View all comments

Latest posts

Image of graph on computer

Getting your mojo ready to transition to the new Google Analytics

Get ready to transition from Universal Analytics to GA4… you still have time but the transition can be tricky so follow these recommended steps

Read More →
Add or Update Your Business Listing On 3rd Party Websites

How To Add or Update Your Business Listing On 3rd Party Websites – Google Business Profile, Tripadvisor and ATDW

Your goal is to drive online traffic that leads your customer to your website and whether you are a tourism or trades business, these tips …

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy

0
Would love your thoughts, please comment.x
()
x