Artificial Intelligence
Tourism Tribe tracks how AI is reshaping the tourism industry, from AI search visibility and content tools to automation and agentic AI. For a practical overview of where AI stands right now and what to do about it, read the AI in Tourism Playbook for Q2 2026.
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How to convert the 95% of your Tourism website visitors that do not buy from you there and then?
Read more: How to convert the 95% of your Tourism website visitors that do not buy from you there and then?Did you know that most tourism websites are missing? Communication tools that allow their customers to contact them on their…
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Examples of video content to inspire tourism operators
Read more: Examples of video content to inspire tourism operatorsExamples of great video content – both long form and shorts – we have come across.
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The best way to improve your website performance on mobile devices
Read more: The best way to improve your website performance on mobile devicesWith more people on the move looking for businesses online, you can improve your website performance using these simple steps.
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Should I show my prices on my tourism website?
Read more: Should I show my prices on my tourism website?Yes. Show your prices as plain text on your website. AI assistants read text and quote it back to travellers.…
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How do I write website content that AI can quote?
Read more: How do I write website content that AI can quote?AI quotes specific facts from your website: durations, prices, named places. Here’s how to write content that gives AI something…
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Do I need real-time online booking, and how do I connect it to Google?
Read more: Do I need real-time online booking, and how do I connect it to Google?Real-time booking lets travellers and AI agents book without waiting for you to reply. Here is how to connect your…
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Why doesn’t ChatGPT know my business exists?
Read more: Why doesn’t ChatGPT know my business exists?Three technical reasons ChatGPT may not find your tourism business: JavaScript rendering, blocked crawlers, and no Google index. How to…
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Can AI read my accreditation and award logos?
Read more: Can AI read my accreditation and award logos?AI reads text, not images. Accreditation logos without alt text or a visible label are invisible to AI assistants. Here’s…
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Should I put customer reviews and testimonials on my own website?
Read more: Should I put customer reviews and testimonials on my own website?Yes. Published as readable text on your pages, genuine reviews become content AI can quote. Here’s what counts, what doesn’t,…
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Episode 20: What AI Search Means for DMOs
Read more: Episode 20: What AI Search Means for DMOsDMOs are seeing AI search reshape their traffic and value. Learn what AI search means for DMOs and the framework…
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A directory listing won’t get your members booked by AI
Read more: A directory listing won’t get your members booked by AIWe audited an official tourism listing to see what AI can actually read. The bookable facts were not there. Here…
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Why Your AI Generated Content Sounds Like AI (And the Simple Fix)
Read more: Why Your AI Generated Content Sounds Like AI (And the Simple Fix)AI content sounds generic when the briefing is generic. Here is how a voice DNA document fixes the problem for…
