Untangling Tourism Tech
Pull up a chair. Let’s talk about the tech you keep putting off.
Every month, Liz Ward and Fabienne Wintle, the founders of Tourism Tribe, talk through AI and tourism tech in plain English. Real tools, real examples, usually 15 to 30 minutes. Made for tourism operators, destination marketing and management organisations (DMOs), regional tourism organisations (RTOs) and tourism boards.
Listen on
-
Latest episode
Episode 23: Personal AI Agents Are Here
What personal AI agents like ChatGPT Dots are, how they differ from chatbots, and what Liz Ward built in ten days with hers. Plus three tips to start.
Start here
Pick the question that sounds like you.
New to the show? Each card points to the episode that answers it best, and one to play next.
12
AI search
“Why don’t we come up when people ask ChatGPT?”
Start with Episode 12: AI Search, Found or Forgotten
21
Google Business Profile
“Is our Google listing doing more work than our website?”
Start with Episode 21: Google Business Profiles Are Doing Your DMO’s Job Now
Then Episode 13: AI or Die, the Wake-Up Call for Tourism Organisations
17
AI agents
“Can AI take actual jobs off my plate?”
Start with Episode 17: From AI Brains to Digital Doers
16
Video and social
“Our videos never feel good enough to post.”
Start with Episode 16: Stop Waiting for Perfect and Hit Record
14
Scams and security
“How do we spot an AI scam before it costs us?”
Start with Episode 14: AI Spoofs, Scams & Scares
Then Episode 4: Wellness, Website Security, and Winning USPs
Your hosts
Who’s at the table
Liz and Fab run Tourism Tribe together. On the podcast they split the AI question down the middle. Liz looks at how tourism businesses and destinations get found. Fab looks at how small teams get the work done.
Liz Ward
Founder & CEO, Tourism Tribe
Liz’s lane is AI visibility and AI search: whether ChatGPT, Gemini and Google can find your business and recommend it. She also works with destination organisations (DMOs and RTOs) and their boards on an AI strategy they can act on. In Episode 22 she took on Copilot and councils.
Ask Liz about AI search, AI visibility, AI strategy for DMOs, RTOs and tourism boards
Fabienne Wintle
Founder & CIO, Tourism Tribe
Fab builds with AI tools and agents, and works out how small teams can use them without a tech department. She built the Tourism Tribe member platform and the Pocket Rocket AI marketing app, and brings what she learns from building them to the show.
Ask Fab about AI agents, practical AI for small teams, the tech behind Tourism Tribe
Every episode
The full list, newest first
Every episode since May 2024. Each title opens the show notes, where you can listen or watch.
2026
AI agents, AI search for destination organisations, Google Business Profiles and a trip planner that books.
2025
AI tools for small teams, being found in AI search, scams, social and video.
-
Episode 14 – AI Spoofs, Scams & Scares, what Tourism Operators need to do now to protect themselves
-
Episode 13 – AI or Die – The Wake-Up Call for Tourism Organisations
-
Episode 12 – AI Search – Found or Forgotten
-
Episode 11 – Gemini, Google and Gameplans
-
Episode 10: AI Agents, Grok 3 & getting your $5k marketing plan for free
-
Episode 9 – AI Tools to Save Time and Boost Marketing
2024
Where it started: trade shows, CRMs, Tripadvisor, data-driven DMOs and tourism awards.
-
Episode 8 – Chasing Tourism Excellence
-
Episode 7 – AI innovations and expert directory
-
Episode 6 – Data-driven DMOs – insights with Lou Clifton
-
Episode 5 – Tripadvisor and regional collabs
-
Episode 4 – Wellness, Website Security, and Winning USPs
-
Episode 3 – Reimagining Destination Marketing
-
Episode 2 – Smart tech at ATE, CRMs & Trade page
-
Episode 1 – Unlocking Tourism Opportunities: TikTok, ChatGPT 4o Omni, and Accessibility Insights
Questions
Things people ask us
How often do new episodes come out?
Once a month. Follow the show in your podcast app and each new episode turns up on its own.
How long is each episode?
Usually 15 to 30 minutes, so most fit inside a coffee break or a short drive.
Who is it for?
Tourism operators, destination marketing and management organisations (DMOs), regional tourism organisations (RTOs) and tourism boards. If you look after the marketing or the tech for a tourism business or a region, it’s for you. No tech background needed.
Where can I listen?
On Apple Podcasts, Spotify, Amazon Music and Podbean, or watch the full videos on YouTube. You can also add the RSS feed to any podcast app.
Can I suggest a topic or be a guest?
Yes, tell us through our contact page. Send the topic you’d like untangled, or a line about who you are and what you’d bring to the table. Past guests include Lou Clifton from Blue Mountains Tourism (Episode 6), and Daniel Blickling and Dhruv Sharma from Traveloris (Episode 19).
Follow the show
Same table, next month.
A new episode comes out every month. Follow on the app you already use and new episodes arrive by themselves.
Newsletter
Get the Tourism Tribe newsletter
Sent fortnightly. Practical AI and tourism tech, from the Tourism Tribe team.