Episode 9 – AI Tools to Save Time and Boost Marketing

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Liz Ward and Fabienne Wintle explored various AI tools beneficial for tourism businesses, focusing on time-saving applications for workflows, customer experience, and marketing, including Google Meet’s note-taking feature, Veed.io for video editing, and X’s Grock AI for news summarisation.  They plan to continue researching and sharing such tools in future podcast episodes, addressing strategic integration and ethical considerations, while also analysing results from their AI survey to better understand industry challenges.

• AI Tools for Tourism Businesses: Liz Ward and Fabienne Wintle discuss various AI tools beneficial for tourism businesses.  They highlight the time-saving and efficiency-boosting potential of these tools, particularly for small businesses and DMOs already burdened with tasks.  They explored several tools, aiming to provide shortcuts to learning and implementing AI in workflows, customer experience, and marketing.
• Google Meet’s “Take Notes” Feature: Fabienne Wintle introduce Google Meet’s “Take Notes” feature,  available since January 15th to Google Workspace users. This feature provides a detailed summary of meetings, comparable to a skilled executive assistant’s work, saving significant time and effort.  The AI analyses the conversation’s tone and context to create a concise and insightful summary.  Liz Ward notes that similar tools like Otter.ai are also improving rapidly. The integration with Google Workspace allows the tool to access relevant files and documents, making it superior to other tools which lack this direct access.
• Veed.io for Video Editing: Fabienne Wintle showcases Veed.io, a tool for easily creating short video segments (e.g., for social media) from longer videos. The tool automatically generates several short clips with captions, streamlining content repurposing. Liz Ward emphasised the value of this tool for busy tourism operators who want to efficiently utilise existing video content.
  

  

• X’s Grok AI for News Summarisation:  Fabienne Wintle describes Grok, an AI bot integrated into the X (formerly Twitter) app. Grok summarises important posts and tweets from followed accounts, providing a concise overview of recent activity. Liz Ward highlights the potential impact on consumers and the evolution of algorithms on platforms like Meta. They note how this tool can also be used for research and staying updated on tourism news.

Overall Conclusions and Next Steps:  The discussed AI tools offer significant time-saving, efficiency, and marketing improvements beyond the commonly known tools like ChatGPT and Canva.  We to continue exploring and sharing such tools, while also addressing their strategic integration into workflows and ethical considerations in future podcast episodes. 

If you haven’t done so, be sure to fill out the AI Survey for Tourism Businesses. You will also find all our free AI resources grouped here