In this episode of Untangling Tourism Tech, Fabienne and Liz dive headfirst into one of the most important (and fast-moving) topics for tourism operators today: how to make sure your business is showing up in AI search tools like ChatGPT, Gemini and Bing Copilot.
As travellers shift towards using conversational AI to plan, research and even book their trips, the old rules of SEO are being rewritten. AI assistants are consolidating the entire planning process – research, recommendations, and booking – into a single chat. That means if your business isn’t showing up in those conversations, you risk being left behind.
Liz shares insights from her recent presentation at the Destination Sydney Surrounds South (DSSS) Visitor Economy Symposium, where she spoke about practical ways operators can adapt to this revolution in travel planning. Fab shares examples from their work and research, including a local blog post that surprisingly ranked first in Gemini’s AI results – proving that structured, relevant, fresh content really is the secret sauce.
Whether you’re a tourism operator looking to stay ahead in the digital age or seeking to understand the impact of AI on travel planning, this episode offers valuable insights and actionable tips.
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