Episode 12 – AI Search – Found or Forgotten

Find us on your favourite podcast provider:

AI isn’t just a trend – it’s changing how people plan and experience travel. Your website is still your digital front door, but now it also needs to be your loudest voice in the AI conversation

In this episode of Untangling Tourism Tech, Fabienne and Liz dive headfirst into one of the most important (and fast-moving) topics for tourism operators today: how to make sure your business is showing up in AI search tools like ChatGPT, Gemini and Bing Copilot.

As travellers shift towards using conversational AI to plan, research and even book their trips, the old rules of SEO are being rewritten. AI assistants are consolidating the entire planning process – research, recommendations, and booking – into a single chat. That means if your business isn’t showing up in those conversations, you risk being left behind.

Liz shares insights from her recent presentation at the Destination Sydney Surrounds South (DSSS) Visitor Economy Symposium, where she spoke about practical ways operators can adapt to this revolution in travel planning. Fab shares examples from their work and research, including a local blog post that surprisingly ranked first in Gemini’s AI results – proving that structured, relevant, fresh content really is the secret sauce.

Key takeaways include:

• Understanding AI’s Role in Travel Planning: How AI tools are streamlining the travel research and booking process, reducing the need for multiple website visits.
• Optimising for AI Search: Six practical strategies to enhance your website’s visibility in AI-driven search results, including the use of structured data, FAQs, and localised content.
• Building Trust Online: The significance of incorporating reviews, testimonials, and clear business information to establish credibility with both AI tools and potential customers.
• The Resurgence of Bing: Why Bing is gaining importance in AI search and how to optimise your Bing Places for Business listing.

Whether you’re a tourism operator looking to stay ahead in the digital age or seeking to understand the impact of AI on travel planning, this episode offers valuable insights and actionable tips.

Pocket Rocket App — Free

Your free AI marketing coach, right in your pocket

The free Pocket Rocket app gives you a personal AI marketing coach, website audit, weekly action plans and 5-minute tips. Built for tourism operators.

Name

This field is for validation purposes and should be left unchanged.

Name(Required)

Your first name

Email

Industry sector(Required)

Select your industry sectorAccommodationAttractionsEducation and TrainingEventsFood and DrinkHireMarketing Organisation and GovernmentStudentTourTourism ServicesTransport

State(Required)

Select your stateACTNSWNTQLDSATASVICWANationalInternationalOther

Phone

Message

This field is hidden when viewing the form

Latest source

Tourism Tribe app

Yes - I'd also like access to the Tourism Tribe Pocket Pocket Rocket app