Upskill During

An intensive program for people in tourism who want to make use of their time in a productive way and take advantage of the COVID lockdown period to get on top of their digital marketing.

  • 12 week program, online classrooms (fortnightly intakes)
  • Tech support every week
  • Interaction with other tourism businesses
  • A ton of motivation​
  • Certificates of Completion
  • Your own support forum

Listen to Tourism Tribe’s CEO’s message and find out the reasons behind this program.

Worldwide Support

We offer different timezones for all tech support sessions so we can help you, wherever you are in the world.

English & French

We speak French & English. We're here for you in both languages.

Our Expertise

Our team has been delivering online training for over 15 years. We're not just a COVID popup store.

On top of all this, we're whole-heartedly offering our technical knowledge and marketing automation expertise.

So if you feel that - on top of all the awesome things you're going to learn - you could really do with a tourism tech at your fingertips to help you configure your website, make sure your SEO is correct, connect your Google Analytics to your online booking system or anything else that involves a technical device - then we're your winning team.

Jackie Burling Skyview Units

“The whole course is amazing so far.
I felt very overwhelmed, probably still do but I think I may be able to improve on all levels.I have always preferred to go to the dentist or clean a toilet (I hate both) than tackle marketing and social media.

Have been to too many workshops over the years and leave with great intentions. The level of support is outstanding. I am committed that this 12 weeks is going to make a huge difference in the way I work.

A huge thanks in advance Tourism Tribe.”

What the interactive course will cover

  • Client communication on steroids with Facebook Messenger/chat Automation
  • Refreshing your product and experiences
  • Email marketing personalisation and automation
  • Planning your content calendar in the COVID era
  • 2020 approaches to Facebook and Instagram
  • Setting up a lead magnet for your website
  • Creating packages and participating in campaigns
  • Diversifying your products & markets
  • Setting up your blog
  • Putting in place goals and processes for reputation management
  • Staying safe online including safe password management, anti spam and anti hacking
  • Digital efficiency tools for your business
  • Creative customer service strategies

If you miss a lesson you’ll be able to watch the recording

The lessons are supplemented by small group technical sessions where we can help fix things

Join our third intake that starts on Wednesday 20th May.
Sign up today and we will start in:

:
:
:

What the program

Top Notch Weekly Webinars

Our webinars are interactive and run live where we will present the topic and answer your specific questions. You will have full access to each course and webinar via your Tourism Tribe Dashboard in the Upskill During Lockdown course for you to watch and rewatch.

Working Smartly in the Covid Era

Presentation

  • Communication (Covid page on website, social media links, email database)
  • Smart password and Scam security
  • Smart tools to work from home

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 1

Prioritise your Lockdown Activities

Presentation

  • Create your business plan and action plan for your lockdown time
  • Plan your marketing asset updates

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 2

Growth through Online reputation management

Presentation

  • SWOT-analyse your reviews
  • Use intelligence to update your product digital assets
  • Set up online reputation management process for reopening

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 3

Refresh your Product Presentation across digital assets

 

Presentation

  • Key focus on website product pages
  • What makes a good product page on your website
  • What elements do you absolutely need to have

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation
  •  

Week 4

Get your Website Lead-Funnel Ready

Presentation

  • Creation of your 'lead magnet' to start building a consumer database
  • How to connect your lead magnet to your website

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 5

Automate Live Chat and Facebook Messenger

 

Presentation

  • How to set up your Facebook Messenger to auto direct your enquiries
  • How to connect your Live Chat on your website and make it work as your free marketing team member

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 6

Optimise your Website Features and Functionality

Presentation

  • How to turn your website into a lead generating & sales machine
  • Critical elements missing on 99% of tourism businesses websites
  • WordPress websites: what are the must have plugins?

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 7

Facebook in 2020

Presentation

  • Key elements of your Facebook strategy in 2020
  • Facebook Groups ?
  • How to get extra exposure leveraging your local businesses
  • Tips to create more engaging Facebook content

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 8

Instagram in 2020

Presentation

  • Key elements of your Instagram strategy in 2020
  • Simple ways to create Instagram Stories for bigger returns
  • Tips to create more engaging Instagram content

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 9

Target Advertise on Facebook

Presentation

  • Setting up your Audiences
  • Creating your lookalike audiences from your database
  • Essential elements of a Campaign
  • How to assess and improve your Campaigns

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 10

Create your Marketing Calendar

Presentation

  • Identifying your content themes
  • Aligning your content ideas to your audience
  • Cementing your calendar
  • Setting up automations

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 11

Email Segmentation and Marketing Automation

Presentation

  • Segmenting your email database
  • Selecting / configuring your email marketing system
  • Automating your leads from your website into the system
  • Automatically passing your bookings to your system

Technical + Q&A sessions

  • 2 small group sessions to choose from each week to help action the items of the presentation

Week 12

Supplemented by interactive
weekly Tech Support sessions

You’ll access our tech team every week for 12 weeks, in a small online meeting who will be able to FIX your issues via screen sharing.
We’ve got the knowledge and expertise to do so. And we just LOVE doing it. Ready for the challenge?

Wrapped into an 8-week action plan

We will provide you with an interactive 8-week plan pre-loaded with all the activities, tools and case studies that you will need to upskill and improve your online presence.

Your personalised action plan will take you through everything you need to learn.

Sue & Bill Barford The Burrow at Wombat Bend Cottages

I joined Tourism Tribe at its beginning. As a person with enthusiasm and a strong desire to improve my understanding of my niche in the tourism industry, I felt that here was an opportunity to grasp with both hands.

I have found working with Liz and Fabie, even though we have not met ‘in person’, is akin to having a personal mentor beside me at every turn. The Tourism Tribe program has become a must for me to engage with, and the more specific and detailed programs on offer from these inspiring women and their industry contacts, the more I feel I am being guided and empowered to identify my place in our industry.

I also know I can ask questions in the Tourism Tribe support forum and not be ignored. I know that others are in the same learning boat, and that gives me additional confidence that I am far from alone. It can be isolating when one is not part of a busy office structure where lots of people have the answers to a problem; to know I can log on to Tourism Tribe and ask for help ~ and get it in a timely way ~ is simply amazing.

How to sign up?

Awesome.
We've got ONE more question.

Would you also like a Digital Health Check?

The Digital Engagement Health Check is a very detailed assessment of your business’s online presence, checking every aspect of your website, Facebook, Instagram, Google My Business and TripAdvisor profile with a fine tooth comb. 

This assessment is conducted manually by our digital strategists. This is NOT one of those automatically generated report that doesn’t tell you what you need to fix, why and how to go about it.

You will receive a 12 page report, which will include critical expert recommendations for every point you did’t not pass so you can improve your digital presence immediately. You’ll be able to take this report and get to work immediately. The cost for the Health Check is $220.

Awesome.
We've got ONE more question.

Would you also like a Digital Health Check?

The Digital Engagement Health Check is a very detailed assessment of your business’s online presence, checking every aspect of your website, Facebook, Instagram, Google My Business and TripAdvisor profile with a fine tooth comb. 

This assessment is conducted manually by our digital strategists. This is NOT one of those automatically generated report that doesn’t tell you what you need to fix, why and how to go about it.

You will receive a 12 page report, which will include critical expert recommendations for every point you did’t not pass so you can improve your digital presence immediately. You’ll be able to take this report and get to work immediately. The cost for the Health Check is $220.

Would you prefer we contact you?

Interested in our Upskill During Lockdown program but have questions? We will answer them.
Just leave your details below.