Destination NSW Digital Skills Accelerator for Tourism 2022

Learn essential digital skills to grow your business and work smarter​

Digital Engagement Health CheckATDW Health Check2 one on one coaching sessionsAccess to the online course library

June - December 2022

Program Overview

Destination NSW has partnered with Tourism Tribe to offer this fully funded Digital Skills Accelerator for Tourism program to assist NSW tourism businesses, including accommodation, tours and attractions to digitally transform their marketing.

The program aims to help tourism businesses to improve their digital skills and online presence, build their digital marketing channels and ultimately help grow their business.  This free program will assist businesses to work towards goals with a customised Digital Engagement Health Check™ and individual consultation sessions.

This program will be open to 200 tourism businesses in NSW.  To apply please complete the Expression of Interest by clicking the APPLY NOW button and explain why this program would suit your business.

The Digital Skills Accelerator for Tourism is part of the NSW First Program, delivered by Destination NSW to assist businesses across the state to develop, promote and sell great visitor experiences.

Eligibility 

  • Applicants must be based in NSW and operate a tour, visitor attraction or accommodation in NSW.
  • Applicants must have an active NSW ATDW listing under the categories tour, attraction or accommodation.  
  • Applicants must articulate how participating in the program will transform their business. 
  • One application per business, applications for multiple locations will not be accepted.  
  • Submissions with incorrect or incomplete details including website and social media URLs will not be considered.
  • Places are limited to 150 participants and will be assessed on a first come, first served basis and best fit to eligibility criteria. 

The Process

Start with Digital Engagement and ATDW Health Checks™

Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram as well as your ATDW Health Check.  Each business will receive both assessment reports with point by point recommendations for all points requiring improvement.

1:1 Coaching

Two one-hour coaching sessions are available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.

Tourism Tribe Course Library

During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills.  These courses can be found on your dashboard.

Privacy notice

Any information collected by Tourism Tribe on behalf of Destination NSW about you and your business will be used solely for the Destination NSW Digital Skills Accelerator for Tourism Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

  • 24th May: Applications close
  • 2 June 2022: Participants receive Tourism Tribe login details
    • Course library access starts
    • Digital Engagement Health Checks ™ start
    • ATDW Health Check starts once Digital Engagement Health Check ™ is delivered
    • One on one coaching can be booked once ATDW Health Check is received by participant
  • 7 Oct 2022: All 2nd coaching sessions completed
  • 16 December 2022: Access to support library ends

FAQs

Email issues

Prior to going into the causes of why you may not be getting our emails, it is important for you to know that emails are just there to provide you with further information which is available on your program page. 

The only email you need from us is the first one, which tells you how to create your account.

Our emails are either sent from help@tourismtribe.com or  programs@tourismtribe.com.

Likely causes of you not getting our emails 

  1. Check your promotions/spam folders as they may have gotten filtered there by your email provider.  Search your inbox/promotions/spam folders for emails from Tourism Tribe or programs@tourismtribe.com.  Add program@tourismtribe.com and help@tourismtribe.com to your address book/contact list to ensure future emails from us get to your inbox.
  2. Double-check what email you used to join the program.  It may have been misspelled or you might be looking in the wrong inbox if you have several email addresses.
  3. If you have previously or even recently unsubscribed from Tourism Tribe, you will not be receiving any emails from us. If this is the case you will need to lodge a "change of enrolment" form. Please be aware that these changes attract a fee. However, you can always log into TourismTribe even if you have marked us as spam. Your login will work as well as any password reset email.
  4. You may have a problem with our emails being blocked by your email provider or by a firewall. Unfortunately, there is nothing we can do about this and you will need to talk to your IT support.

The important thing to understand is that even if you're not getting Zoom emails, you can go to your program page and click the link to register for the upcoming webinars. Whilst we have already invited you, this is a quick way for you to make sure you can participate as once you have registered the thank-you page will give you the direct zoom link (that also is sent via email).

All Zoom invites and reminders will come from no-reply@zoom.us. Make sure you add this to your safe senders.

If you are not receiving Zoom emails, but are receiving our emails, there are two common problems:

  • Zoom emails maybe be getting filtered to your spam/junk/promotions folder.
  • Your organisation may be blocking emails from Zoom

Please read this article by Zoom for how to solve the problem (and make sure to read right to the bottom, because the simplest possible solution is right at the end).  Unfortunately, we cannot solve this issue on our end as it is a problem between your email server and Zoom.

Please note we are not able to resend zoom links so please use the zoom webinar registration button as explained in the first paragraph.

Participant questions

Your program page is the best place to find information about your program.  All programs pages that you have access to will be listed and linked on your dashboard.

Your program page will include (if applicable):

  • an overview of what is included
  • key dates
  • links to book coaching sessions
  • the status of your Digital Health Check and a link to your Digital Health Check once completed 
  • any forms that you need to fill out

**Please note, participant specific information will only be visible on your program page when you are logged in.

Important program information, dates and links are also generally emailed to your from programs@tourismtribe.com - so check your inbox for emails from Tourism Tribe.  And even better, add program@tourismtribe.com to your address book/contact list to ensure emails from us get to your inbox.

Webinars are run through Zoom.  Links to join are emailed through Zoom (no-reply@zoom.us).

You will receive an initial invitation, as well as a reminder, 1 day and 1 hour before the webinar is due to commence.  Each of these emails will include your link to join.

If you cannot find your zoom link go to your program page and click the button to re-register.

 

All Zoom invites and reminders will come from no-reply@zoom.us.

If you are not receiving Zoom emails, but are receiving our emails, there are two common problems:

  • Zoom emails maybe be getting filtered to your spam/junk folder.
  • Your organisation may be blocking emails from Zoom

Please read this article by Zoom for how to solve the problem (and make sure to read right to the bottom, because the simplest possible solution is right at the end).  Unfortunately, we cannot solve this issue on our end as it is a problem between your email server and Zoom.

Links to join are unique so please don't share your link.

The best place to find an answer to this question is through your program coordinator.  They will generally email the successful applicants.  We then follow this up with an email including program information and instructions.

Once you have confirmed your participation and validated your details using the "Welcome to the program" email (the first email you would have received from Tourism Tribe), you are considered enrolled. 

On your My account area, you will be able to change/update at any time, at no cost:

  • First name
  • Last name
  • Business name
  • Digital Engagement Health Check ™ urls

Note that if your program components have already been initiated, these details will only be taken into consideration at the next initiation of your program components. This means that if your Digital Engagement Health Check ™ has already been queued to start, these details will not be updated until another Digital Engagement Health Check ™ gets initiated. 

Changes that need to be requested in writing

Any changes not listed above are considered a 'change of enrolment'. To do so, you need to fill out our change of enrolment request accessible from the button on your program page. 
Your request will be sent to the client and program coordinator. Please be aware that changes of enrolment that cannot be automated incur a fee. The client will contact you if this is the case to get your approval if this is the case.

Example of change of enrolment that may incur a fee:

Examples of “change of enrolment” include (but are not limited to)

  • Change of email address and/or contact details of the participant
  • Change of program participant (e.g. staff member has left the business)
  • Re-subscribing a participant that unsubscribed or marked our emails as spam.
  • Change of asset urls for the Digital Engagement Health Check ™ once it has been initiated (which happens immediately when the participant is onboarded.
    Note: If the participant wants to update their asset URLs for us to consider in their subsequent Digital Engagement Health Check, they can do so by themselves from their Account detail area of their ‘My Account’ area. Note that these details will only be taken into consideration for their subsequent Digital Engagement Health Check ™ if it has not yet been initiated. Doing so after it has been initiated will be considered a change of enrolment.
  • Requesting the DHEC ™ to be completed at a different time
  • Requesting the coaching to be brought forward or completed post-coaching timeframes.

All courses that you have access to can be found on your dashboard.  You can quickly navigate to your dashboard from your program page from the button under quick access beside your action items.

      1. Navigate to TourismTribe.com and login with your username and password. Reset your password if you can't remember it by clicking the password reset link
      2. You will be redirected to your Dashboard (if not, click Dashboard in the menu)
      3. Look for a link to your program page on your Dashboard or click the green "My Program" on the navigation menu
      4. You will be redirected to your program page. If coaching is included in your program you will find a coaching area similar to the one below. Click the Book Coaching button
      5. You will be redirected to the coaching booking page. Filter by the topic you’d like to focus on. Select a coach, date and time for your coaching session. Once you have booked your booking is automatically confirmed. Look for a confirmation email in your inbox. If you use a digital calendar this booking would have automatically been added to it.  Familiarise yourself with the information in the confirmation email. Notice the special links to book or reschedule. 
      6. You can now book coaching sessions 6 months in advance.

Once you have booked a coaching session, you will have until 24h prior to the session to reschedule or cancel the session. Else it will be considered forfeited.

To reschedule or cancel you must follow the below steps:

  • Look for your original confirmation email in your inbox or search your calendar. Use the search term "www.tourismtribe.com" if you can't find it. Please check your spam and your bin.
  • Click the reschedule or cancel, as per screenshots below.
  • The confirmation email will come notifications@calendly.com

Note: Each participant can only reschedule a coaching session 2 x times. After that, the session is considered forfeited if you do not attend. 

Example of a calendly booking in your inbox.
Example of a Calendly booking in your calendar.

The below may or may not be included in your program. Check your program page for inclusions.

Twice monthly, you may enjoy the security and support of our team via our Live Group Coaching Calls. These are small group support calls where we’ll do our best to answer any strategic & marketing questions or troubleshoot any technical questions you may have. They occur at pre-scheduled dates and times, twice a month.  You need to sign up for every coaching call you’d like to attend as they’re delivered in our Zoom meeting room so have your mic and camera on as everyone is here to help each other and everyone will be able to see and hear you. Visit the support calls page  to view the timetable and book.

The below may or may not be included in your program. Check your program page for inclusions.

All of our sessions are tailored to achieve your objectives and fix your own issues. You can expect our session to be hands-on, full of advice and we will most likely share screen and be able to fix issues right there on the spot by taking control of your mouse.

For example, we could:

  • improve your website’s Search Engine Optimisation by structuring your page’s content to follow Google’s recommendations
  • configure Google Analytics
  • review and update your Google My Business listing
  • review your marketing campaigns and show you how to track their success in Google Analytics
  • offer a general project scope for all of the set up of your digital strategy
  • teach you how to write a blog post
  • set up automation with free third-party services and tools to free up your time
  • feed you Instagram images directly into your site, and so on

The Digital Health Check ™ is a tool we have developed to help you quickly assess what areas of your online presence need improvement to provide a better online experience to your potential clients. 

The Digital Health Check is a very detailed assessment of your business’s online presence. It provides a thorough analysis of important aspects of your website, Facebook, Instagram, Google My Business and TripAdvisor profile.

Tourism Tribe will conduct a scan against detailed criteria for each platform with recommendations on how to improve in these areas.

Not all programs include a Digital Engagement Health Check ™. You can always buy one separately here. 

 

In order to complete a Digital Engagement Health Check ™ of your business we have collected information such as:

  • Website URL
  • Facebook URL
  • Instagram URL
  • TripAdvisor URL
  • Your industry sector

These details were provided by yourself either at the:

  • expression of interest stage through your tourism organisation/council
  • on our TourismTribe checkout page when you signed up for a product/package or program yourself. 

If you have joined us via an expression of interest, we will show you the details provided when we send you the enrolment email.

Once you confirm your enrolment using the link provided and click the confirmation on our account creation page, these details will be final and will not be able to be modified. 

Note: we send you 2 email and sms reminders to check the details provided. If we haven't heard from you after these reminders you will be automatically enrolled and won't be able to modify your details.

Before setting up your account in TourismTribe you will receive an email to confirm the participant name. It is important you pay attention to this email as all program components (e.g. zoom, Digital Health Check, coaching calls, one on ones) will be attached to this participant.

Once confirmed, this cannot be changed unless it is a case of force majeure. In this instance please contact your tourism organisation who is funding your program who will liaise with us. 

You can view and download your course certificates in the My courses and certificates section of your account and in each course.

 

I have just finished the last week of your amazing course.  I am so proud of what I have achieved in just sticking with it.  When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.

Jackie Burling

Sky View Units

It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist. I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!

Amber Rogers

Marketing Manager, 1770 LARC! Tours

Amber Rodgers