Destination NSW Digital Skills Accelerator for Tourism 2022
Learn essential digital skills to grow your business and work smarter
June - December 2022
Program Overview
Destination NSW has partnered with Tourism Tribe to offer this fully funded Digital Skills Accelerator for Tourism program to assist NSW tourism businesses, including accommodation, tours and attractions to digitally transform their marketing.
The program aims to help tourism businesses to improve their digital skills and online presence, build their digital marketing channels and ultimately help grow their business. This free program will assist businesses to work towards goals with a customised Digital Engagement Health Check™ and individual consultation sessions.
This program will be open to 200 tourism businesses in NSW. To apply please complete the Expression of Interest by clicking the APPLY NOW button and explain why this program would suit your business.
The Digital Skills Accelerator for Tourism is part of the NSW First Program, delivered by Destination NSW to assist businesses across the state to develop, promote and sell great visitor experiences.
Eligibility
- Applicants must be based in NSW and operate a tour, visitor attraction or accommodation in NSW.
- Applicants must have an active NSW ATDW listing under the categories tour, attraction or accommodation.
- Applicants must articulate how participating in the program will transform their business.
- One application per business, applications for multiple locations will not be accepted.
- Submissions with incorrect or incomplete details including website and social media URLs will not be considered.
- Places are limited to 150 participants and will be assessed on a first come, first served basis and best fit to eligibility criteria.
The Process
Start with Digital Engagement and ATDW Health Checks™
Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram as well as your ATDW Health Check. Each business will receive both assessment reports with point by point recommendations for all points requiring improvement.
1:1 Coaching
Two one-hour coaching sessions are available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.
Tourism Tribe Course Library
During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills. These courses can be found on your dashboard.
Privacy notice
Any information collected by Tourism Tribe on behalf of Destination NSW about you and your business will be used solely for the Destination NSW Digital Skills Accelerator for Tourism Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Program Dates
- 24th May: Applications close
- 2 June 2022: Participants receive Tourism Tribe login details
- Course library access starts
- Digital Engagement Health Checks ™ start
- ATDW Health Check starts once Digital Engagement Health Check ™ is delivered
- One on one coaching can be booked once ATDW Health Check is received by participant
- 7 Oct 2022: All 2nd coaching sessions completed
- 16 December 2022: Access to support library ends
FAQs
Where do I access my course certificates?
You can view and download your course certificate for any course you have completed on that course overview page which you can access via the main navigation menu when you’re logged in.
How do I find my Digital Engagement Health Check™ report?
You’ll find the link to access your report in the email we sent to you with the subject line “Your Digital Engagement Health Check™ results”. Please do download your report so that you’ll always be able to access it.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units
It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.
I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!
Amber Rogers
Marketing Manager, 1770 LARC! Tours
