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TTNQ Best of Queensland Digital Program 2022

April – October 2022

Learn essential digital skills to grow your business and work smarter​

Program Overview

As part of the Australian Government’s Recovery for Regional Tourism Program, Tourism Tropical North Queensland has partnered with Tourism Tribe to offer the Best of Queensland Experiences Mentoring Program, which aims to help you improve or maintain your Tourism and Events Queensland Best of Queensland scores and at the same time develop your digital skills and make improvements to your business’s online presence and digital marketing.

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The TTNQ Best of Queensland Digital Program will help you to work towards digital goals for your business, identify areas requiring attention and remove barriers to improving your online presence and growing your marketing reach and sales leads in the Covid operating environment. Through a three-phase process, providing recommendations based on current online assets, followed by online training workshops and one-on-one coaching around digital literacy and capability, the program is designed to assess, then develop, and grow your digital marketing capabilities.

Social media is an identified area of focus for your region, which will also aid Tropical North Queensland’s COVID recovery, help to attract more visitors to your region and increase your market share.  Your training program will therefore provide the latest tips and best practices for promoting your business on social media and how to maximise online presence and bookings.

The Process

Start with Digital Engagement Health Checks™

Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram.  Each business will receive an assessment report with point by point recommendations for all points requiring improvement.

Workshops

2 online training workshops focusing on areas requiring improvements as identified in the Digital Engagement Health Checks™.

1:1 Coaching

Three one-hour coaching sessions are available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.

Second Digital Engagement Health Check™

At the completion of the program, your business will undergo a follow up Digital Engagement Health Check™ where you’ll be able to see just how far you’ve come towards becoming a digital superhero.

Tourism Tribe Course Library

During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills.  These courses can be found on your dashboard.

Privacy notice

Any information collected by Tourism Tribe on behalf of Tourism Tropical North Queensland about you and your business will be used solely for the Best of Queensland Digital Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

  • 13 April 2022: Participants receive Tourism Tribe login details
    • Course library access starts
    • Digital Engagement Health Checks ™ start
    • One on one coaching can be booked once Digital Engagement Health Checks ™ is received by participant
  • 31 May 2022: Online workshop 11am
  • 14 June 2022: Online workshop 11am
  • 30 June 2022: All 1st coaching sessions completed
  • 31 August 2022: All 2nd coaching sessions completed
  • 15 August 2022: 2nd Digital Engagement Health Checks ™ starts
  • 13 October 2022: Access to support library ends

What’s included


  • Pre & post Digital Engagement Health Checks ™

  • 2 one on one coaching sessions

  • 2 workshops

  • Access to the online course library

Liz Ward

Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.

As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.

Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).

Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.