Northern Territory Tourism Enterprise – SEO Strategy Program 2022
Learn essential SEO skills to up your ranking and be found

Program Overview
Tourism NT has partnered with Tourism Tribe to offer this fully funded bespoke program to assist tourism, events and hospitality businesses of the Northern Territory to improve their SEO strategy, rank higher in searches and be found. The program focuses on individuals’ SEO knowledge and skills to improve their business’s online presence.
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Participants will experience a highly tailored SEO coaching program, relevant to their current levels of digital confidence and capabilities. Each participant will receive 4 hours of one on one personalised coaching with an SEO expert to develop an SEO strategy and action plan for improvement.
Header Image Credit: Group on tour with Uluru Camel Tours at sunrise/Jesse Lindemann
1:1 Coaching
This program includes four one hour online coaching sessions, where strategists will walk you through SEO strategy including key word selection, on-page optimisation, off-page optimisation and others recommendations to improve your ranking in search engines.
Session1: Website Review
Looking at the current SEO status of the business
Session 2: Keyword Discovery
Conducting keyword research to establish revenue-generating keywords and establishing blogging content. You will be given current ranking status and keyword research.
Session 3: On-page optimisation
Teaching on-page optimisation and how to optimise your website using keywords from the Keyword Discovery session. This may include new content generation suggestions.
Session 4: Further optimisation
Fixing technical issues, off-page optimisation, reviewing site speed and implementing recommendations from the website review.
Tourism Tribe Course Library
During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills. These courses can be found on your dashboard.
Privacy notice
Any information collected by Tourism Tribe on behalf of Tourism NT about you and your business will be used solely for the Tourism Enterprise – SEO Strategy Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Header photo credit: Tourism NT/Jesse Lindemann
Program Dates
- Mid-May 2022: Participants sign up using the registration link above
- Course library access starts
- One on one coaching sessions can be booked using boon now button above
- 30 June 2022: All coaching session to be completed
- September 2022: Access to support library ends 4 months after your sign up date
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.
