National Experience Content Initiative Program 2022

July 2022 – May 2023

Maximise the reach of Tourism Australia's Photo and Video Shoot

Program Overview

Tourism Australia has partnered with Tourism Tribe to offer a complimentary fully bespoke program to support tourism operators in making the most of their new video and image assets received through the National Experience Content Initiative.

The program developed by Tourism Tribe, helps businesses effectively enhance their digital skills in the use, application and marketing of their new content. This includes training on how to maximise the assets developed both on the operator’s website, for social media platforms and the Australian Tourism Data Warehouse (ATDW). Scroll down for the full topic list.

The Process

Operators will be posted a hard drive with their content assets. Upon dispatch of this hard drive, they will receive an invitation by Tourism Tribe to enrol in the training program. Operators who have already received their hard drive will be contacted in early August (refer to the Program Dates area).

Inclusions

Three short self-paced courses on the TourismTribe.com platform
Fast-tracked 1hr video training session completing key course outcomes live
A one-hour personal consultation to help you upload the content to YouTube and your website.

For information about the NECI initiative please refer to Tourism Australia’s National Experience Content Initiative web page directly.

Privacy notice

Any information collected by Tourism Tribe on behalf of Tourism Australia about you and your business will be used solely for the Tourism Australia National Experience Content Initiative.

Program Dates

As soon as the hard drive is dispatched (August 15th at the earliest):

Operators will be invited to enrol via email for the Tourism Tribe program.

Once participants have completed the Introduction lesson:

One-on-one coaching can be booked.

Program end dates:

1 April 2023: Bookings close for coaching sessions
31 May 2023: All coaching sessions completed
31 May 2023: Access to courses ends

What’s included

1 one on one coaching session
Bespoke training

Liz Ward

Liz is your project manager and your contact at Tourism Tribe.

Liz is a digital strategist known for her work in building capability in small business through innovative training and mentoring approaches and the many strategic projects she has formulated and led.
Liz has 25 years’ experience specialising in marketing and technology, uniquely blending knowledge and expertise for the benefit of regions across Australia and the world.
Liz is an innovator and a creator of breakthrough strategies. She has pioneered many first-time strategic initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse and being its CEO for over ten years.
She is a sought after business coach, mentor, workshop facilitator and keynote presenter.
Liz is also an experienced leader in the corporate world and professional board director.

Where do I access my course certificates?

You can view and download your course certificate for any course you have completed on that course overview page which you can access via the main navigation menu when you’re logged in.

How do I find my Digital Engagement Health Check™ report?

You’ll find the link to access your report in the email we sent to you with the subject line “Your Digital Engagement Health Check™ results”. Please do download your report so that you’ll always be able to access it.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.