We offer a range of high-quality programs, workshops, guidebooks and one on one support.

Tools & Templates

Guide to Getting More from Your Free Canva Account

Canva is an online Graphic design platform that allows users to create visual content such as social media posts, presentations, posters, logos, menus, invoices and more. Canva has three user access tiers; Free, Pro and Enterprise. For a small business, the Free or Pro versions are best. This guide has been developed for Canva users on the Free plan who want to make the most of their account. We will show you shortcuts, tips and tricks that will save you time and headaches when creating designs for your business.

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Website Top Hits eBook

$10.00

There are many things that can make a website great; the style, user-friendliness, the level of information, the copy, the image quality, the load time… the list goes on and on. In our many years in working with tourism operators, we’ve seen all kinds of websites, the bad, the good and the excellent. This guide covers some of the hits of the Australian tourism website world. In this eBook, you’ll see what works and why.

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Customisable Instagram Link In Bio Template

$16.00

It’s time your business levels up on Instagram and begin implementing more strategic elements to drive traffic to your website, increase sales and get more customers into your sales funnel! Our templates allow you to fully customise your link in bio to include anything you want, from your branding elements, colours, and designs within SECONDS!

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Social SuperHero Calendar

$69.00

Nip the ‘what the heck do I post today‘ syndrome in the bud with our marketing & social media content calendar. This one is a no brainer for any tourism business who doesn’t have 2h a week to plan their social media content. We’ve designed a tool that takes 24 (!!) months of content ideas for your industry and displays them in a dynamic calendar. We’ve also overlaid your region’s holidays so you can plan for extra special holiday content.

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Digital Engagement Health Check ™

$275.00

You know you could improve your Tourism Business’s online presence across your website, Google, TripAdvisor, Facebook, Instagram but you don’t know where you should start to make the biggest difference in the least amount of time? Tourism Tribe’s Digital Health Check is where you should start. We will conduct a ‘secret-shopper’ like assessment of your digital footprint and provide you with a 57-point report in plain English (no tech jargon here) that will show you step by step why each point you failed needs to be fixed, and how to fix it. Our recommendations are super practical and straight-forward. They link to self-help online resources and link to screenshots of industry-leading tourism businesses so you can visualise what you need to do and why it is important. Unlike many other health checks you may find online, ours is manually completed by our expert assessors who have received extensive training and have industry experience.

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ATDW Health Check

$130.00

Tourism Tribe’s ATDW Health Check can help you to maximise your listing’s potential to bring you new enquiries and bookings and will give you the confidence to know that your listing is working for you. Our experts will thoroughly check your listing against key criteria and provide you with a written report of straight-forward and practical recommendations that explain, for each point you failed in the check, why it needs to be fixed and how to do it.

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30 Day Tourism Reboot

$99.00

The 30 Day Tourism Reboot is a set of daily challenges delivered directly into your inbox designed to help you improve your digital presence incrementally. Each day, we will deliver bite-sized tasks with written instructions, videos and examples to guide the quick and easy implementation of digital marketing strategies, website improvement, up-to-date social media advice, smart tools and so much more!

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In over thirty years of my career to date, Sam delivered the best coaching session I have ever had. There was structure but also the ability for me to steer the conversation to areas where I needed guidance. Usually, I expect to get one to two actions/"ah-ha" moments from a coaching session. In this one, I lost count of the really tangible and valuable ideas Sam had (although they are all written down on my to-do list now!). Thank you, Sam, Tourism Tribe and Tourism Australia for this opportunity.

Pilgrim Sailing

Coaching session
Sam Ward
Tourism Australia National Content Initiative Proposal

Sam Ward's guiding of our digital strategies has increased our confidence in how to approach the selling our camel tour business in Central Australia. Sam is an exceptional trainer. He's versed with current trends, strategies and digital competency. He knows so much! He's encouraging, friendly, kind and boosted my ability to achieve coaching outcomes. Thanks Sam Cheers Julia Burke and Marcus Williams at Pyndan Camel Tracks Alice Springs

Pyndan Camel Tracks

Coaching session
Sam Ward
Tourism Australia National Content Initiative Proposal

I loved the prompt action on everything and the comprehensive result. The tips were really helpful and I am excited to kick things off and take our online presence to the next level.

COPACC - Colac Otway Performing Arts and Cultural Centre

Digital Engagement Health Check ™
Great Ocean Road Digital Coaching Program

A positive, inspiring, practical and empowering experience that has helped me to re-focus, expand my thinking and motivate me to go back to basics to ensure the foundations are in order to continue on and grow my business. Thank you, Sarah and Tourism Tribe! x

Wheeler's Seafood Restaurant

Coaching session
Sarah Poole
Digital Accelerator and Mentoring Program

Our Programs

The Bizkeeper programs are our signature programs and can be accessed individually or as a destination-wide program. If you are a tourism organisation be sure to check our tourism industry capability development packages here.

6 lesson self-paced
Digital Foundation Course Digital Bizkeeper 101

Designed for small businesses in the travel & tourism industry.

"I am so glad to have joined the Tourism Tribe course. After just 2 weeks I have completely shifted my mindset and have realised exactly what my business needs to move forward in the digital world. ! Kelsie Prowse, The Apple Farm"

6 lesson self-paced
Digital Foundation Course Bizkeeper 202

Designed for small businesses in the travel & tourism industry.

It covers the more advanced subject from the Bizkeeper 101.

One on one consultation

$275.00

Our private 60 minute one on one consultation offers the opportunity to help you one on one with leveraging digital technology smartly and efficiently in your business. You will meet with a practicing tourism digital strategist experienced in entrepreneurship, digital and coaching. It is the most effective way to get your business on the road to success and your enthusiasm levels soaring. In a world of abundant information, you can trust us with advice that will help you make the right choice, for your business and your circumstances.

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Digital Academy Membership

$150.00

The Tourism Tribe Digital Academy has been created to support tourism businesses that do not have a digital expert on their team. The Digital Academy provides assistance, guidance, tools and up-to-date self-paced online courses to ensure your business reaps all the rewards the digital space has to offer. Our Digital Academy product is available with different levels of support and offers different durations:

Digital Academy levels:

No brainer: this entry-level provides you with full course library access
Liferaft: this membership level offers fortnightly support calls on top of our full course library access
Lifesaver: if you need a digital expert at your fingertips and want to be able to ask one on one questions, this is our premium option. It includes full course library access, fortnightly support calls and premium support.

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Packages

30 Day Tourism Reboot Package

From: $99.00

The digital marketing landscape has changed dramatically in the last two years and your customers are more tech-savvy than ever because of their increased use of digital tools over COVID. Tourism businesses need to keep pace with these changes, but it can be a challenge to know what the opportunities are and how to implement them, but there is a way to improve your digital marketing without a headache! Join our 30-day challenge today to refine your digital presence, become more visible, increase leads and make smarter business decisions in line with the changing consumer and digital landscape.

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Marketing Automation Package

$600.00

We will professionally set up automation(s) in your business to save you time and money. If you know you’re not running your business as efficiently then this package if for you. We will implement the right automation tools such as Zapier in your business.

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Health Check & Consultation

$495.00

Combine a full Digital Health Check of all your online assets with a private 60 minute 1:1 coaching session to gain clarity, direction and personalised advice on how to whip your digital footprint into tip top shape.

Our digital strategists will complete a full Digital Health Check of your online assets, including your website, Google My Business listing, TripAdvisor, Facebook and Instagram followed by a private 60 minute 1:1 coaching session (or three if you’re keen). These sessions are tailored to achieve YOUR objectives and fix YOUR issues based on your digital health check results. No cookie-cutter approach here! Following your Digital Health Check you’ll receive a 16 page report including recommendations for every part of your digital assets that need work. We’ll then book you in for a private coaching session with our digital and tourism industry experts to help you to gain clarity and direction for how to whip your digital footprint into shape.

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Small Business Sales Kit

$5,000.00

A multi-purpose sales brochure which is fully editable and print and web ready. Wow potential clients and give existing clients more reasons to love you, on a golden platter.

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Industry training

Industry Training & Education Programs

Workshops and business mentoring can be combined within a destination industry development program to move your local operators forward with their marketing and improved business processes in the digital age.

Formal Qualifications

Grow the Capabilities of your local industry Need a formal qualification? No problem. We’ve partnered with Monarch Institute to offer nationally-recognised Australian qualifications in Social Media Marketing.

Self-paced short courses

Our self-paced courses are accesible in our membership and are also purchasable individually below. They are all online and you will get instant access.

We offer a range of high-quality programs, workshops, guidebooks and one on one support.

Tools & Templates

Our Programs

6 lesson self-paced Digital Foundation Course Digital Bizkeeper 101

6 lesson self-paced Digital Foundation Course Bizkeeper 202

Coaching and support

Digital Academy levels:

Packages

Industry training

Industry Training & Education Programs

Formal Qualifications

Self-paced short courses

Brisbane Head office

Sydney

Melbourne

Darwin

Agnes Water

Europe

6 lesson self-paced
Digital Foundation Course Digital Bizkeeper 101

6 lesson self-paced
Digital Foundation Course Bizkeeper 202

Brisbane
Head office