We offer a range of high-quality programs, workshops, guidebooks and one on one support.

Tools & Templates

There are many things that can make a website great; the style, user-friendliness, the level of information, the copy, the image quality, the load time… the list goes on and on. In our many years in working with tourism operators, we’ve seen all kinds of websites, the bad, the good and the excellent. This guide covers some of the hits of the Australian tourism website world. In this eBook, you’ll see what works and why.
Canva is an online Graphic design platform that allows users to create visual content such as social media posts, presentations, posters, logos, menus, invoices and more. Canva has three user access tiers; Free, Pro and Enterprise. For a small business, the Free or Pro versions are best. This guide has been developed for Canva users on the Free plan who want to make the most of their account. We will show you shortcuts, tips and tricks that will save you time and headaches when creating designs for your business.
It’s time your business levels up on Instagram and begin implementing more strategic elements to drive traffic to your website, increase sales and get more customers into your sales funnel! Our templates allow you to fully customise your link in bio to include anything you want, from your branding elements, colours, and designs within SECONDS!
social superhero calendar

Nip the ‘what the heck do I post today‘ syndrome in the bud with our marketing & social media content calendar. This one is a no brainer for any tourism business who doesn’t have 2h a week to plan their social media content. We’ve designed a tool that takes 24 (!!) months of content ideas for your industry and displays them in a dynamic calendar. We’ve also overlaid your region’s holidays so you can plan for extra special holiday content.

You know you could improve your Tourism Business’s online presence across your website, Google, TripAdvisor, Facebook, Instagram but you don’t know where you should start to make the biggest difference in the least amount of time? Tourism Tribe’s Digital Health Check is where you should start. We will conduct a ‘secret-shopper’ like assessment of your digital footprint and provide you with a 57-point report in plain English (no tech jargon here) that will show you step by step why each point you failed needs to be fixed, and how to fix it. Our recommendations are super practical and straight-forward. They link to self-help online resources and link to screenshots of industry-leading tourism businesses so you can visualise what you need to do and why it is important. Unlike many other health checks you may find online, ours is manually completed by our expert assessors who have received extensive training and have industry experience.  
Tourism Tribe’s ATDW Health Check can help you to maximise your listing’s potential to bring you new enquiries and bookings and will give you the confidence to know that your listing is working for you. Our experts will thoroughly check your listing against key criteria and provide you with a written report of straight-forward and practical recommendations that explain, for each point you failed in the check, why it needs to be fixed and how to do it.
30 days of digital marketing training for tourism businesses
The 30 Day Tourism Reboot is a set of daily challenges delivered directly into your inbox designed to help you improve your digital presence incrementally. This challenge is FREE during the month of June, so we hope you can join along as each day we will deliver bite-sized tasks with written instructions, videos and examples to guide the quick and easy implementation of digital marketing strategies, website improvement, up-to-date social media advice, smart tools and so much more!

A peice of achievable improvements - win/win thankyou

Naughty Noodle Fun Haus inc

I really appreciate you all xx we cant wait to implement the changes recommended and continue with the training and accessing resources.

Riverside Holiday Resort Urunga

Absolutely fantastic training that has assisted my business already

Narrabri Fish Farm

This is such a fantastic resource. Thanks to everyone in the team. :) Matt

Sydney Guided Tours

Our Programs

The Bizkeeper programs are our signature programs and can be accessed individually or as a destination-wide program. If you are a tourism organisation be sure to check our tourism industry capability development packages here.

6 lesson self-paced
Digital Foundation Course Digital Bizkeeper 101

Designed for small businesses in the travel & tourism industry.

"I am so glad to have joined the Tourism Tribe course. After just 2 weeks I have completely shifted my mindset and have realised exactly what my business needs to move forward in the digital world. ! Kelsie Prowse, The Apple Farm"

6 lesson self-paced
Digital Foundation Course Bizkeeper 202

Designed for small businesses in the travel & tourism industry.

It covers the more advanced subject from the Bizkeeper 101.

Coaching and support

small business coaching by Liz Ward
Our private 60 minute one on one consultation offers the opportunity to help you one on one with leveraging digital technology smartly and efficiently in your business. You will meet with a practicing tourism digital strategist experienced in entrepreneurship, digital and coaching. It is the most effective way to get your business on the road to success and your enthusiasm levels soaring. In a world of abundant information, you can trust us with advice that will help you make the right choice, for your business and your circumstances.
The Tourism Tribe Digital Academy has been created to support tourism businesses that do not have a digital expert on their team. The Digital Academy provides assistance, guidance, tools and up-to-date self-paced online courses to ensure your business reaps all the rewards the digital space has to offer. Our Digital Academy product is available with different levels of support and offers different durations:

Digital Academy levels:

  • No brainer: this entry-level provides you with full course library access
  • Liferaft: this membership level offers fortnightly support calls on top of our full course library access
  • Lifesaver: if you need a digital expert at your fingertips and want to be able to ask one on one questions, this is our premium option. It includes full course library access, fortnightly support calls and premium support.
 

Packages

Becoming a Digital Academy member will give you access to a space where you will learn to market yourself bettersmarter, and more cost-effectively thanks to the power and wisdom of the supportive online community. You will gain the confidence and necessary skills to grow your business. You will connect, attend streamlined training, and receive answers to your questions to save you time to turn your business goals into reality. It’s a place where you are focused and accountable and maximise your time (as you won’t need to query Google for the answer to your questions!)
The digital marketing landscape has changed dramatically in the last two years and your customers are more tech-savvy than ever because of their increased use of digital tools over COVID.  Tourism businesses need to keep pace with these changes, but it can be a challenge to know what the opportunities are and how to implement them, but there is a way to improve your digital marketing without a headache! Join our 30-day challenge today to refine your digital presence, become more visible, increase leads and make smarter business decisions in line with the changing consumer and digital landscape.
Combine a full Digital Health Check of all your online assets with a private 60 minute 1:1 coaching session to gain clarity, direction and personalised advice on how to whip your digital footprint into tip top shape.
Our digital strategists will complete a full Digital Health Check of your online assets, including your website, Google My Business listing, TripAdvisor, Facebook and Instagram followed by a private 60 minute 1:1 coaching session (or three if you’re keen). These sessions are tailored to achieve YOUR objectives and fix YOUR issues based on your digital health check results. No cookie-cutter approach here! Following your Digital Health Check you’ll receive a 16 page report including recommendations for every part of your digital assets that need work. We’ll then book you in for a private coaching session with our digital and tourism industry experts to help you to gain clarity and direction for how to whip your digital footprint into shape.

Industry training

Self-paced short courses

Our self-paced courses are accesible in our membership and are also purchasable individually below. They are all online and you will get instant access.

Mastering Blogging
$33.00
Learn how to construct fantastic blog posts with great content and imagery and how to distribute them for maximum exposure with potential customers.
Online Reputation Management
$55.00
Get a fresh perspective on your online reviews. Improve your online reputation by exceeding customer expectations and utilising the feedback you receive.
Facebook
$55.00
This course will guide you through the ins and outs of Facebook to help you use it to expand your reach and engage with your target market more effectively.
Instagram
$55.00
Learn how to make the most of your presence on Instagram by consistently producing creative and engaging content.
Google Analytics
$55.00
This online course will show you how to properly use Google Analytics to see where your bookings are coming from so you know what marketing activity works.
Email marketing automation
$33.00

This short course will take you through the basics of email marketing automation and teach you how you can use it as a marketing tool in your business.

Sustainable Stories
$22.00
This interactive course will show why it is important for tourism operators to consider their environmental impact, how to improve practices and how to measure their success.
Successful Grant Funding
$22.00
This online course demonstrates how to put together a concise and compelling application for government grants to secure funding for your tourism business. Access to a list of currently available grants is included.

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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