Tourism marketing services that get you found and booked

AI is now your biggest competitor — or your biggest opportunity.

Travel habits didn’t just change after the pandemic — they’ve been completely rewritten by AI and digital expectations. Today’s travellers get personalised recommendations from ChatGPT, book trips via voice assistants, and trust what they see on TikTok before they trust your website.

If your business isn’t showing up in these moments, you’re missing bookings. That’s where Tourism Tribe comes in.

We’re not just another online course. Think of us as your digital pit crew — a team of tourism tech experts on standby to help you stay visible, bookable, and in control. From SEO and AI readiness to website checkups and campaign strategy, we help you get found and chosen.

Whether you’re a one-person tour business or a small team running an accommodation, we’ve got a plan that fits. It’s not about doing more. It’s about doing the right things — with expert help at your side.

How we can help

Digital Assistance Plans
Tech support and development
AI optimisation assessment
Analytics, AI and SEO dashboard
Bespoke advice & consulting
Coaching
Tourism Awards
Magpie.travel
Pitch Perfect
WordPress help
Self-help Courses
Industry
Tools & Templates
New to Tourism?

What Tourism Tribe has shown us has literally catapulted our business. They have just blown our mind. We never thought it was possible to be operating on this level.
We tripled our revenue and the systems and processes they set up for us gave us so much more family time back.

The value for money that we received was outstanding, and we love the fact that that they created the Digital Academy so we can tap into the wealth of knowledge and the community at a fraction of what a consultant would charge us.

Jodi and Rhys, 1770 Sunset Cruises

Digital Assistance Plans

Your Digital Safety Net, Whenever You Need It Our Digital Assistance Plans are like roadside assistance for your digital world. Whether it’s a website wobble, social media SOS, or a systems meltdown before peak season, we’re just a message or call away. On-demand tech help from real tourism experts Access to our priority support hotline Step-by-step guidance, not just links Ongoing advice to grow smarter, not harder Fortnighly tech sessions Our full course library Join hundreds of operators who’ve swapped digital stress for peace of mind. Help is here — and it speaks your language.

Tech support & Development

Need a tourism tech challenge sorted for you?

Real help with your digital systems – no jargon, just progress. Get expert support to plan, fix and build the tech and AI tools your tourism business needs – from websites and analytics to automation and smarter systems. Whether you’re wrangling digital tools, unsure how to use AI, or just don’t have the time or knowledge to set things up properly – we’re here to help.

You are Fast and Efficient! I recently had the pleasure of working with the team at Tourism Tribe on a project, and I couldn’t be more impressed with the level of service and expertise they provided. Fabienne and her team’s approach to the project was incredibly swift and efficient. She wasted no time in getting to the heart of the matter, ensuring that every step of the process was executed promptly.

Craig Burgess, Director, Murray River Paddlesteamers

AI optimisation assessment

Visitors are asking AI what to do, where to stay, and who to book—and AI is only choosing a few businesses to feature. Is yours one of them?

The GEO Readiness Assessment (that’s Generative Engine Optimisation) is your essential check-up to see if your tourism business is visible and recommendable in today’s AI-powered search tools like Google AI Overviews, ChatGPT, Bing AI, and Gemini.

You’ll get a detailed audit of your website and content, prompt-tested in real AI tools, plus a clear, tailored action plan to help your business stand out where it counts most—in the answers AI gives to travellers planning their trips.

Analytics, AI and SEO Dashboard

Stop guessing. Start seeing what works.

Our AI-Optimised Digital Dashboard is the easiest way for tourism operators to know if their marketing is filling seats and beds—or wasting money. See exactly where your traffic comes from, which pages drive results, and how your site performs on Google, Local Search, and AI tools like ChatGPT. Built in Looker Studio, it turns your GA4 and Search Console data into powerful, visual insights you can actually use.

Bespoke advice & consulting

Whether you’re starting your tourism business or are a well-established business, we provide advice that will save you costly mistake and false starts.

Topics we consult on are: marketing, digital marketing and product development strategy, tourism awards
Digital technologies: website, social media, online reputation, customer service, email platforms, hosting, live chat, Google Analytics 4
Business and Marketing automation technologies

Our dedicated advice and consulting page will provide more information.

We engaged Fabienne and the Tourism Tribe team to assist us with getting our online presence up to speed. We are a fast-paced, time-poor business located in the outback that incorporates the tourism and music industries, a national tour and online shop. Fabienne took the time to understand the dynamics of our business and has been assisting us on a whole range of projects from reorganising our database in preparation to better retarget customers, to rebuilding our website when we realised how limiting the existing site was. She has communicated with us daily and provides quick educational videos to ensure we have the tools and skills to continue with the foundation she has laid. We are very grateful to have Fabienne and her team working with us given their knowledge and expertise in tourism, marketing and the digital space. The level of care and support for clients, attention to detail, understanding of the customer journey and ability to problem solve are just some aspects that set Fabienne and Tourism Tribe apart from their peers.

Annabel Curtain, Director, Katherine Outback Experience

Coaching

We offer one-on-one coaching services in person or via video conference.
Our coaching topics include anything digital (website, social media, email marketing, google analytics, online reputation management, how to be use your time, automation, pricing, online booking systems etc.).

Our dedicated tourism coaching page allows you purchase coaching hours online right away and select a topic and time.

Coaching is also available as part as industry training programs.

Thanks so much Mandy, we really appreciated your time, advice and ability to help us work out some of the marketing issues we were having. Small business can be really lonely (even when there are two of us!) and we appreciated you taking time and interest in our business. We also really appreciate the training modules that Tourism Tribe have developed, they are to the point, easy to read and digest and very well constructed to step us through the development of products. We have found ourselves in just the right place at the right time for your training, and it suits our learning styles perfectly. thanks Simon and Danielle Vintage Rail Journeys

Destination New South Wales Digital Skills Accelerator - Western Sydney 2023

Vintage Rail Journeys

Tourism Awards Consulting

Our low-cost Tourism awards assistance package has been very popular!

Don’t spend thousands on a custom submission but tap into Liz’s and Courtney’s brain throughout your submission writing process to ensure the best possible outcome.

Our package offers 5h for the price of 4.

View our dedicated Tourism Awards Consulting page here.

In 2022 and 2023 I engaged Tourism Tribe to assist me with the development of my Brolga Awards submission, determined to continue on our journey of business improvement. Whilst I expected to receive quality assistance from their team, I got that and much more, as I was fortunate to have Liz Ward mentor me through all aspects of the submission process and in doing so also received guidance and support with many areas of our business and marketing.

The mentoring received helped to ensure that we stay on our pathway of developing and improving Oasis Tourist Park with specific areas we will focus on in the future, and the sought results of the contract with Tourism Tribe were well and truly achieved as we were awarded the Brolga in our category, amongst a field of quality businesses.

Ben Reichstein, Owner Operator, Oasis Tourism Park, NT

Magpie.travel

Tourism Tribe is Magpie’s Australian partner.

Magpie enables activities operators to distribute their product content to OTAs, resellers and Google Things-To-Do at the click of a button.

PitchPerfect

PR & Content Creation Tool for Tourism Operators that is Now AI-powered.
PitchPerfect helps tourism operators generate newsworthy stories, media pitches, and social content— and connect with vetted travel media, RTO/STO & influencers to amplify their reach.

Discover PictchPerfect

WordPress help & Digital Architect package

We offer WordPress advice, site rebuilts training, tech support as well as our Digital Architect package that provides bi-monthly guidance, hosting, security protection and maintenance.

Visit our dedicated WordPress support page.

Self help - Short courses

Our self-paced courses are accessible in our membership and are also purchasable individually below. They are all online and you will get instant access.

View and purchase our courses here.

As a long-term member of Tourism Tribe, I know the training I am signing up to will be succinct, easy to follow, instructional and in bit-sized chunks allowing me to fit it in around my business schedule. It will always teach me something I didn’t know or remind me of something forgotten. Tourism Tribe’s NECI Course has been a great experience as it has allowed Australian Experience Operators to develop a baseline approach to using their gifted Tourism Australia digital assets. Australian tourism websites have never looked so good!

Tourism Australia National Experiences Content Initiative Program 2022

Walk Darwin Pty Ltd

Industry Development (Trade)

Industry Training & Education Programs

Workshops and business mentoring can be combined within a destination industry development program to move your local operators forward with their marketing and improved business processes in the digital age.

Tools & Templates

Digital Engagement Health Check ™

You know you could improve your Tourism Business’s online presence across your website, Google, TripAdvisor, Facebook, Instagram but you don’t know where you should start to make the biggest difference in the least amount of time?

$275.00

Included in Digital Academy

Social SuperHero Calendar

Nip the ‘what the heck do I post today‘ syndrome in the bud with our marketing & social media content calendar. This one is a no brainer for any tourism business who doesn’t have 2h a week to plan their social media content.

Included in Digital Academy

ATDW Health Check

Tourism Tribe’s ATDW Health Check can help you to maximise your listing’s potential to bring you new enquiries and bookings and will give you the confidence to know that your listing is working for you.

$130.00

Included in Digital Academy

Customisable Instagram Link In Bio Template

It’s time your business levels up on Instagram and begin implementing more strategic elements to drive traffic to your website, increase sales and get more customers into your sales funnel!

$16.00

Included in Digital Academy

Website Top Hits eBook

There are many things that can make a website great; the style, user-friendliness, the level of information, the copy, the image quality, the load time… the list goes on and on.

$10.00

Included in Digital Academy

New tourism business?

If you’re new to Tourism or new in business you need to get up and running as soon as possible to become cash positive.

We recommend a 3h consultation / coaching package that we will deliver over 3x1h. We will teach you everything we know, and will give you the tools and knowledge to get up and running as fast as possible, without costly mistakes.

Buy 3h of coaching | Read more