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2021 Digital Tourism Excellence Program

Improve your digital footprint and grow your business

21st May until 5 July 2021

hands on workshops
Digital engagement health checks
60 minute 1:1 coaching sessions

Program Overview

Mitchell Shire Council, with funding from the Australian Government through the Building Better Regions Fund, is offering this fully funded program to assist local tourism businesses with improving their digital footprint via workshops, one on one sessions, and digital health checks provided by Tourism Tribe. The program will focus on the critical skills and knowledge needed to adapt and improve your online presence to grow your business in the post Covid operating environment.

To start off you’ll get a full Digital Health Check of your online assets, including your website, Google My Business listing, Facebook and Instagram.

Once you’ve received your digital health check report including recommendations, we’ll book you in for a private 1:1 consultation with our digital and small business coaches to help you to gain clarity and direction for how to whip your digital footprint into tip top shape.

All the while, you’ll be attending 3 separate workshops to give you the knowledge you’ll need to implement the changes required.

Finally, at the end of the program, you’ll get a final Digital Health Check through which you’ll be able to see just how far you’ve come towards becoming a digital superhero.

Program Dates

Last week May – 1st digital health check

Thurs, 27 May – 1st workshop

Mon, 7 June – 1st coaching sessions start

Thurs, 10 June – 2nd workshop

Thurs, 17 June – 3rd workshop

Mon, 28 June – 2nd coaching sessions start

Second week July – 2nd digital health checks

Workshop 1

Getting Started in Tourism and Understanding Your Visitor

In this workshop you will grow an appreciation of the tourism sector and for how vital the sector is for the success of many economies and regions around the world. There are several benefits of tourism on regional destinations including boosting the revenue of the region, job creation, developing infrastructure, not to mention a sense of cultural exchange between local, domestic and international visitors.  

The wins

Visitor to retail outlet intereacting with shop manager

Lesson 1: Defining Tourism

Lesson 2: Inbound vs Domestic Tourism
Lesson 3: Attracting the Right Visitor

Lesson 1: Online Marketing Fundamentals

Lesson 2: Online Reputation Management
Lesson 3: Website Characteristics

Workshop 2

How to Successfully Get Your Business Online

This workshop will help you understand and appreciate the fundamentals of what it takes to have a successful online presence that aligns with the offline experience you deliver. Whether you currently have a website and social media presence or starting from the ground up there will be something for everyone to take away and ignite your successful online presence.

The wins

Workshop 3

Social Media Marketing for Small Business

In this workshop learn the foundations of social media marketing and how you can make social media work for you and your business. With a specific focus on Facebook and Instagram you will understand the fundamentals of what makes successful social media tourism and experience accounts. You will also be shown how you save time and effort with step-by-step demonstration’s on making social media easy and fun while you reap the rewards of harnessing the power of a having a successful social media presence.

The wins

Influencer takes selfie with coffee

Lesson 1: Planning for Social Media Success

Lesson 2: Key Social Media Networks
Lesson 3: Leveraging Social Media

I have just finished the last week of your amazing course.  I am so proud of what I have achieved in just sticking with it.  When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.

Jackie Burling

Sky View Units

It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.

I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!

Amber Rogers

Marketing Manager, 1770 LARC! Tours

Amber Rodgers


When will you be notified if you're successful.

Participants will be notified if their application has been successful by Thursday, 20th May. Upon notification of their successful application businesses will be given an agreement to sign and return to accept their place in the program.

What is the digital health check

The Digital Health Check is a very detailed assessment of your business’s online presence. It provides an analysis of every aspect of your website, Facebook, Instagram, Google My Business and TripAdvisor profile. Tourism Tribe will conduct a scan against detailed criteria for each platform with recommendations on how to improve in these areas.

What can you expect from your 1:1 coaching sessions?

All of our sessions are tailored to achieve your objectives and fix your own issues. You can expect our session to be hands-on, full of advice and we will most likely share screen and be able to fix issues right there on the spot by taking control of your mouse. For example, we could:

  • improve your website’s Search Engine Optimisation by structuring your page’s content to follow Google’s recommendations
  • configure Google Analytics
  • review and update your Google My Business listing
  • review your marketing campaigns and show you how to track their success in Google Analytics
  • offer a general project scope for all of the set up of your digital strategy
  • teach you how to write a blog post
  • set up automation with free third-party services and tools to free up your time
  • feed you Instagram images directly into your site, and so on