VTIC Digital Coaching Program

Learn essential digital skills to grow your business and work smarter

September 2021 - December 2022

Program Overview

Victoria Tourism Industry Council is offering this fully funded program to assist local Victorian tourism, events and hospitality businesses with improving their digital skills and online presence. This project is part of a wider industry development program that has been funded and supported by the Victorian Government.

The Digital Coaching Program will help you to work towards your digital goals, identify areas requiring attention and remove barriers so that you can improve your online presence and grow your business in the post Covid operating environment.

The Process

1st Digital Engagement Health Check™

Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your website, Google My Business listing, Facebook and Instagram.  When we have completed your assessment, you’ll receive an email with a link to your assessment report in pdf format.

1:1 Coaching

2 one hour coaching sessions will follow, where our strategists will walk you through your recommendations and help you to develop a digital strategy moving forward to implement the changes recommended in your digital assessment.

  • If your region is completing the coaching sessions online, you will receive an email with a link to book your first coaching session soon after you get your Digital Engagement Health Check™ results. 
  • If your region is completing the coaching sessions in person, you will receive an email with a link to book about 2 weeks before the scheduled date.

2nd Digital Engagement Health Check™

Finally you’ll receive a follow up Digital Engagement Health Check™ where you’ll be able to see just how far you’ve come towards becoming a digital superhero.

Tourism Tribe Course Library

During this whole program you’ll have access to the Tourism Tribe course library to help you to improve your knowledge and digital skills.  These courses can be found on your dashboard.

Program Dates

Program dates vary depending on your region.

Melbourne 1st Intake

Mid Oct – 1st Digital Health Check

Mid Feb – 2nd Digital Health Check

Library access to 22 September, 2022

Great Ocean Road & Bendigo

End of Dec – Early Jan – 1st Digital Health Check

End of April – 2nd Digital Health Check

Library access to mid-December, 2022

Daylesford Macedon Ranges

Mid-Feb – 1st Digital Health Check

24-25 Feb – 1st Coaching

31 Mar – 1 Apr – 2nd Coaching

End of April – 2nd Digital Health Check

Library access to mid-January, 2023

2
digital health checks
2
live online sessions
12
months access to course library

I have just finished the last week of your amazing course.  I am so proud of what I have achieved in just sticking with it.  When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.

Jackie Burling

Sky View Units

It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.

I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!

Amber Rogers

Marketing Manager, 1770 LARC! Tours

Amber Rodgers

FAQs

Email issues

Our emails are either sent from help@tourismtribe.com or  programs@tourismtribe.com.

If you are not receiving emails this is what you must do:

  1. Check your promotions/spam folders as they may have gotten filtered there by your email provider.  Search your inbox/promotions/spam folders for emails from Tourism Tribe or programs@tourismtribe.com.  And even better, add program@tourismtribe.com and help@tourismtribe.com to your address book/contact list to ensure future emails from us get to your inbox.
  2. Check with your program coordinator what email you used to join the program.  It may have been misspelled or you might be looking in the wrong inbox if you have several email addresses.
  3. If you have previously or even recently unsubscribed from Tourism Tribe, you will not be receiving any emails from us.  In this case, please get in touch to resubscribe.
  4. If you have marked any of our emails as 'spam' you will have automatically been put on our exclusion list and will not receive emails from us. We will need to send a support ticket to our email provider to legally allow you to receive our emails. This will take a few days. You will need to get in touch with us by emailing programs@tourismtribe.com.

All Zoom invites and reminders will come from no-reply@zoom.us.

If you are not receiving Zoom emails, but are receiving our emails, there are two common problems:

  • Zoom emails maybe be getting filtered to your spam/junk folder.
  • Your organisation may be blocking emails from Zoom

Please read this article by Zoom for how to solve the problem (and make sure to read right to the bottom, because the simplest possible solution is right at the end).  Unfortunately, we cannot solve this issue on our end as it is a problem between your email server and Zoom.

Your program page is the best place to find information about your program.  All programs pages that you have access to will be listed and linked on your dashboard.

Your program page will include (if applicable):

  • an overview of what is included
  • key dates
  • links to book coaching sessions
  • the status of your Digital Health Check and a link to your Digital Health Check once completed 
  • any forms that you need to fill out

**Please note, participant specific information will only be visible on your program page when you are logged in.

Important program information, dates and links are also generally emailed to your from programs@tourismtribe.com - so check your inbox for emails from Tourism Tribe.  And even better, add program@tourismtribe.com to your address book/contact list to ensure emails from us get to your inbox.

Webinars are run through Zoom.  Links to join are emailed through Zoom (no-reply@zoom.us).

You will receive an initial invitation, as well as a reminder, 1 day and 1 hour before the webinar is due to commence.  Each of these emails will include your link to join.

 

All Zoom invites and reminders will come from no-reply@zoom.us.

If you are not receiving Zoom emails, but are receiving our emails, there are two common problems:

  • Zoom emails maybe be getting filtered to your spam/junk folder.
  • Your organisation may be blocking emails from Zoom

Please read this article by Zoom for how to solve the problem (and make sure to read right to the bottom, because the simplest possible solution is right at the end).  Unfortunately, we cannot solve this issue on our end as it is a problem between your email server and Zoom.

Links to join are unique so please don't share your link.

The best place to find an answer to this question is through your program coordinator.  They will generally email the successful applicants.  We then follow this up with an email including program information and instructions.

Click here. Change the name and email address then click save. All future communications from Tourism Tribe will be sent to the new name and email address. Please note: if you have registered for a Zoom workshop or 1:1 coaching session please also email Tourism Tribe to inform us of the change as these registrations are handled through Zoom and will need to be changed manually.

All courses that you have access to can be found on your dashboard.  You can quickly navigate to your dashboard from your program page from the button under quick access beside your action items.

The below may or may not be included in your program. Check your program page for inclusions.

Twice monthly, you may enjoy the security and support of our team via our Live Group Coaching Calls. These are small group support calls where we’ll do our best to answer any strategic & marketing questions or troubleshoot any technical questions you may have.

They occur every 2nd Tuesday of the month at 12 – 1pm QLD time and every 4th Thursday of the month at 10 – 11am

You need to sign up for every coaching call you’d like to attend as they’re delivered in our Zoom meeting room so have your mic and camera on as everyone is here to help each other and everyone will be able to see and hear you. 

Visit the support calls page to book. 

The below may or may not be included in your program. Check your program page for inclusions.

All of our sessions are tailored to achieve your objectives and fix your own issues. You can expect our session to be hands-on, full of advice and we will most likely share screen and be able to fix issues right there on the spot by taking control of your mouse.

For example, we could:

  • improve your website’s Search Engine Optimisation by structuring your page’s content to follow Google’s recommendations
  • configure Google Analytics
  • review and update your Google My Business listing
  • review your marketing campaigns and show you how to track their success in Google Analytics
  • offer a general project scope for all of the set up of your digital strategy
  • teach you how to write a blog post
  • set up automation with free third-party services and tools to free up your time
  • feed you Instagram images directly into your site, and so on

 

The below may or may not be included in your program. Check your program page for inclusions.

The Digital Health Check is a very detailed assessment of your business’s online presence. It provides an analysis of every aspect of your website, Facebook, Instagram, Google My Business and TripAdvisor profile. Tourism Tribe will conduct a scan against detailed criteria for each platform with recommendations on how to improve in these areas.

Before setting up your account in TourismTribe you will receive an email to confirm the participant name. It is important you pay attention to this email as all program components (e.g. zoom, Digital Health Check, coaching calls, one on ones) will be attached to this participant.

Once confirmed, this cannot be changed unless it is a case of force majeure. In this instance please contact your tourism organisation who is funding your program who will liaise with us. 

Stay current

We’ll keep you current on the latest digital tools and opportunities that will help you to remain competitive in the digital world.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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