Frequently Asked Questions

Not at all. Most of our clients come to us because they feel overwhelmed by digital marketing and do not know where to start. Our coaches explain things in plain English and work at your pace. There is no jargon, no assumed knowledge, and no judgement.

Options for every skill level

• "Teach me" approach: Coaching sessions walk you through things step by step, with screen sharing so you can follow along
• "Do it for me" approach: Tech support hours let you hand over the work entirely, and our team handles it
• "Help me keep up" approach: AI Enablement Plans give you ongoing training with live sessions, courses, and a support hotline

Many operators start with a Health Check to understand what needs attention, then choose the right level of support from there.

Tourism Tribe is an Australian company that helps tourism operators improve their digital marketing and get more bookings. We have been working with the tourism industry for over 19 years and have supported 5,000+ operators across the country.

What we offer

• One-on-one digital coaching with an expert strategist
• Digital Engagement Health Checks that review your entire online presence
• Website builds and redesigns built specifically for tourism
• AI Enablement Plans with ongoing training and support
• Industry training programs for councils, DMOs, and RTOs

Whether you need a single coaching session to solve a specific problem or a full website build with ongoing support, we tailor everything to the tourism industry. Our team understands how travellers search and book, so every recommendation is practical and relevant to your business.

Learn more about us | Read what operators say

Tourism Tribe works with tourism operators of all sizes across Australia and beyond. Whether you are just getting started with digital marketing or already have a solid online presence and want to level up, we have services to suit.

Who we work with

• Accommodation providers including hotels, motels, B&Bs, holiday parks, and glamping sites
• Tour operators and experience providers
• Attractions and event venues
• Visitor centres and tourism information services
• Regional tourism organisations (RTOs), destination marketing organisations (DMOs), and local councils

For individual operators, our coaching sessions and Health Checks are the best place to start. For organisations looking to upskill a group of operators, our industry training programs are designed for exactly that. You can also meet our coaches to see who you would be working with.

Tourism Tribe teaches and supports. We do not just run campaigns for you. We build your skills so you can manage your own digital marketing with confidence. That said, we also offer "do it for me" tech hours when you need hands-on help.

Key differences

• Tourism specialists. We work exclusively with tourism businesses, so every recommendation is tailored to how travellers search and book
• Skills transfer. Our coaching and membership plans teach you to do things yourself, reducing your long-term costs
• No lock-in contracts. You are never tied to us. Monthly plans can be cancelled anytime
• 19+ years of tourism experience. We have worked with 5,000+ operators and understand the challenges of running a small tourism business

Read what operators have to say about working with us on our testimonials page.

Yes, Tourism Tribe is proudly Australian-owned and operated, with headquarters in Pullenvale, Queensland, and a support office in Agnes Water. We serve tourism businesses across Australia, Canada, the Asia Pacific and globally—and we also have the capability to support clients in French.

Contact us

You can contact us via email, phone, or live chat. Visit our contact page for all the details.

Yes, in fact, we specialise in supporting regional and remote tourism operators with digital skills, access, and opportunities to level the playing field.

Yes, always. Every service we offer connects you with a real digital strategist who specialises in tourism. We do not use offshore call centres or chatbot-only support.

How to reach us

• Coaching sessions are one-on-one with an expert via Google Meet (or in person where available)
• AI Enablement Plan members get access to a tech support hotline and twice-monthly live group sessions
• Everyone can reach us via live chat, email, or phone

You can also meet our coaches to see who you would be speaking with before you book.

Absolutely. If you’re not quite ready to purchase one of our services, there are still great ways to access valuable advice and support.

• Check out our Freebies page for free tools, templates, and resources to help you improve your digital skills.
• Read our blog
• Access one of the many industry development programs we run, perhaps your local, regional or state is running one?

And if you’re applying for a grant to use with Tourism Tribe training or services, get in touch, we’re happy to support your application.

Yes. We offer done-for-you services such as tech development and WordPress services. can connect you with trusted professionals who understand tourism. Or, we can walk you through things step-by-step if you’d rather learn.

Yes. Our coaching sessions, Health Checks, and AI tools are all delivered online via Google Meet and email, so we can work with tourism businesses anywhere in the world.

That said, our industry training programs and partnerships with councils and RTOs are primarily focused on Australian operators and destinations. Our website build service is also available to international operators, and we have built sites for tourism businesses in New Zealand and the Pacific.

If you are based outside Australia, get in touch and we will let you know what would work best for your situation.

We specialise in digital training for tourism businesses, and our programs work best if you already have some basic computer and internet skills.

If you’re still building confidence with the basics, we recommend starting with Be Connected or Broadband for Seniors, two excellent free programs designed to help you get comfortable with computers and the internet. Once you’re ready, we’ll be here to help you take the next step in growing your business online.

Tourism Tribe is designed specifically for visitor economy businesses but if you’re a small business outside the tourism industry, our sister company Navii offers the same level of support and practical training tailored for non-tourism businesses. You can contact Navii on help@navii.com.au

A Tourism Tribe coaching session is 60 minutes one-on-one with an expert digital strategist, delivered via Google Meet (or in person where available). Your coach shares screens with you, works through your specific challenges, and makes real-time fixes where possible during the session.

What you receive after your session

• Full recording of the session so you can re-watch any steps
• Written summary with key takeaways and notes
• Prioritised action plan so you know exactly what to do next

Sessions are $275 per hour. You can save by bundling with a Health Check + Coaching package for $495, or get 10% off as an AI Enablement Plan member. View our coaches to see who you could be working with.

Book a coaching session

Almost anything digital. Your coach tailors the session to whatever your business needs most. You set the agenda, and we work through it together.

Common coaching topics

• SEO and Google visibility including keyword research, on-page optimisation, and technical fixes
• Google Business Profile setup, optimisation, and review management
• Social media strategy for Facebook, Instagram, TikTok, and LinkedIn
• AI tools including ChatGPT, Canva AI, and our own Robin AI
• Website improvements including page speed, mobile usability, and conversion rate
• Booking systems and channel manager integration
• Email marketing and list building
• Content planning including blog strategy and video
• AI search readiness and GEO (Generative Engine Optimisation)

If you are not sure what to focus on, start with a Health Check and bring the report to your coaching session. That way, your coach can prioritise the areas with the biggest impact.

Booking a coaching session takes three simple steps:

• Step 1: Purchase your session on the coaching page ($275 for 60 minutes)
• Step 2: Choose a time from the calendar link in your confirmation email. Sessions are typically available within a few business days
• Step 3: You will receive a Google Meet link before your session. Just click to join at the scheduled time

If you would like to combine your coaching session with a full review of your digital presence, the Health Check + Coaching bundle at $495 saves you $55 compared to buying them separately. For any questions before booking, get in touch.

Yes. There are two ways to save on coaching:

• AI Enablement Plan members receive a 10% discount on all coaching sessions. Plans start from $89/month. Compare plans
• Health Check + Coaching bundle combines a full Digital Engagement Health Check with a 60-minute coaching session for $495, saving you $55 compared to buying them separately. View the bundle

The bundle is our most popular option. You get a detailed report showing exactly what needs fixing, then use the coaching session to work through the priorities with your strategist.

Start with a Digital Engagement Health Check ($275). It gives you a clear, scored report showing where your digital presence stands across 9 channels and which areas to focus on first.

From there, you can decide the right next step:

• Want to learn? Book a coaching session and bring the report. Your strategist will work through the top priorities with you
• Want it done for you? Purchase tech hours and give us the task list from the report
• Want ongoing support? Join an AI Enablement Plan for continuous training, courses, and access to experts

You can also contact us and we will recommend the best starting point for your situation. There is no pressure to commit to anything before you are ready.

Coaching is "teach me". A strategist walks you through how to do things yourself, so you build skills and confidence over time. You are in the session, learning and asking questions.

Tech hours are "do it for me". You hand our team a brief and we do the work on your behalf. You do not need to be involved in the process.

Quick comparison

• Coaching ($275/hr): Learn with an expert. Best for building your own skills in SEO, social media, AI tools, or content strategy
• Tech hours (from $82.50 for 30 min): Hand over technical tasks. Best for website updates, plugin fixes, booking system setup, or email template builds

Many operators use both. Coaching to understand the strategy, then tech hours to handle the implementation they do not have time for. You can also explore our full website services for larger builds.

Yes. Once you have your Health Check report, there are several ways to act on the recommendations:

• Learn how to fix things yourself: Book a coaching session ($275) and work through the report with a strategist who will show you how to make each fix
• Get it done for you: Purchase tech support hours and our team will implement the changes on your behalf
• Bundle and save: The Health Check + Coaching bundle at $495 is the most popular option. You save $55 and get both the report and a guided session to prioritise your actions
• Ongoing support: Join an AI Enablement Plan for continuous access to courses, live sessions, and expert help as you work through improvements over time

Many operators use a combination. They handle the quick wins themselves, book coaching for the areas they want to understand better, and use tech hours for the complex technical tasks.

Free online audit tools run automated scans that check technical metrics like page speed scores and broken links. Our Health Check is done by a real tourism digital expert who understands how travellers search and book.

What automated tools miss

• Content quality. Is your website copy compelling? Does it answer the questions travellers actually ask?
• Booking flow. Is your booking process intuitive, or are you losing potential guests at the checkout?
• Review management. Are you responding to reviews effectively? Are negative reviews hurting your visibility?
• AI visibility. Is your business appearing when travellers use ChatGPT, Google AI Mode, or Perplexity to plan trips?
• Tourism context. Generic audits do not understand seasonal trends, destination marketing, or how OTAs affect your strategy

Our report gives you actionable, tourism-specific recommendations that you can implement yourself or work through with a coach. Read our testimonials to see the results operators have achieved.

Your Health Check report is delivered within one week of purchase. Because a real strategist reviews your presence manually (not an automated scan), it takes time to produce a thorough, tailored assessment.

The report includes prioritised action items with clear, specific instructions for each fix. Most operators find they can start implementing the quick wins within an hour of receiving the report.

Once you have your report, many operators book a coaching session to work through the recommendations with expert guidance. The Health Check + Coaching bundle at $495 is designed for exactly this.

No. We assess everything from the outside, the same way a potential customer would see your business online. No passwords, no account access, and no software installation required.

All we need from you is:

• Your website URL
• Your business name (as it appears on Google)
• Your social media handles (if they differ from your business name)

This is intentional. By reviewing your presence from the outside, we see exactly what your potential visitors see. That gives us the most accurate picture of where to improve. Order your Health Check.

The Digital Engagement Health Check is a $275 expert review of your entire digital presence across 9 key channels. A real tourism digital strategist (not a tool or algorithm) reviews your business the way a potential visitor would see it.

The 9 channels we assess

• Website including design, speed, mobile usability, and content quality
• SEO including keyword rankings, on-page optimisation, and technical health
• Google Business Profile including completeness, photos, posts, and Q&A
• Facebook presence and content strategy
• Instagram presence and content strategy
• Online reviews across Google, TripAdvisor, and booking platforms
• Email marketing setup and list capture
• Booking system integration and user experience
• AI readiness including how your business appears in ChatGPT, Google AI Mode, and other AI search tools

You receive a plain-English report with scores for each area and step-by-step instructions to fix every issue we find. Actions are prioritised so you know exactly what to tackle first.

Order your Health Check

The GEO (Generative Engine Optimisation) Assessment focuses specifically on AI search readiness. It checks whether your business is showing up when travellers use AI tools to plan and book trips.

What the GEO Assessment covers

• Your visibility in ChatGPT, Perplexity, Google AI Mode, and other AI search tools
• Whether your website content is structured in a way that AI tools can read and cite
• How your business compares to competitors in AI search results
• Specific actions to improve your AI discoverability

Health Check vs GEO Assessment

The standard Health Check reviews your entire digital presence across 9 channels (website, SEO, Google Business Profile, social media, reviews, email, booking systems, and AI readiness). The GEO Assessment goes deeper on the AI component specifically.

If you are unsure which to choose, the Health Check is the best starting point. It includes an AI readiness score, and if that area needs more attention, you can follow up with a dedicated GEO Assessment. You can also ask us and we will recommend the right option.

Both plans include self-paced courses, live tech sessions, WhatsApp community, and member discounts on coaching and tech hours. The difference is the level of personal access.

Liferaft Plan

• $89/month (or $660/year, saving $408)
• Best for operators who are comfortable learning at their own pace with group support
• Includes all courses, live sessions, and community access

Rapid Response Plan

• $109/month (or $990/year, saving $298)
• Everything in Liferaft, plus private hotline calls with Fab and priority support
• Best for operators who want direct, personal access to a senior strategist

Not sure which suits you? Get in touch and we will help you choose, or compare plans side by side.

You should be aware, not worried. Travellers are increasingly using AI tools to plan and book trips. If your online presence is not structured for these tools, you could be invisible to a growing segment of potential visitors.

AI tools travellers are using right now

• ChatGPT for trip planning, itinerary building, and accommodation recommendations
• Google AI Mode (AI Overviews) which summarises results above traditional search listings
• Perplexity for research-style travel queries with cited sources
• Microsoft Copilot integrated into Bing search results

The good news is that improving your AI visibility also improves your traditional SEO. The strategies overlap significantly. Our GEO Assessment tells you exactly where your business stands in AI search and what to fix. Our blog also covers the latest developments in AI search for tourism operators.

Robin AI is Tourism Tribe’s own AI content creation tool, built specifically for tourism operators. It learns your brand voice and generates content that sounds like you, not a generic AI.

What Robin can do

• Generate social media scripts for Facebook, Instagram, and TikTok
• Create Reels and video ideas with shot lists and captions
• Build carousel content for Instagram and LinkedIn
• Write in your brand voice after learning your tone and style

Plans start at $29/month with a 7-day free trial. Robin is also included as part of our AI Enablement Plans.

Try Robin AI free for 7 days

An AI Enablement Plan is a membership that gives tourism operators ongoing access to expert support, training, and AI tools. It is designed for operators who want structured, continuous help rather than one-off sessions. Plans start from $89/month.

What is included

• Self-paced courses covering SEO, social media, AI tools, Google Business Profile, and more
• Two live tech sessions per month where you can ask questions and learn alongside other operators
• Private WhatsApp community for peer support and quick questions
• Support hotline for direct help when you get stuck
• 10% discount on all coaching sessions and tech hours
• Access to Robin AI, our tourism-specific content creation tool

Compare plans and pricing

We focus on practical AI tools you can use in your tourism business today. No hype, no theory for theory’s sake. Everything we teach is tested and proven with real operators.

Tools we cover in courses and coaching

• ChatGPT for writing website content, responding to reviews, creating itineraries, and improving customer service
• Canva AI for creating professional graphics, social media posts, and marketing materials
• Google Gemini for search analytics, data analysis, and content creation
• Robin AI (our own tool) for generating social media scripts, reels ideas, and carousel content in your brand voice
• AI-powered SEO tools for keyword research, content optimisation, and competitor analysis

Our AI Enablement Plans include self-paced courses on all of these tools, plus live sessions where you can ask questions and see demonstrations. You can also book a coaching session to get one-on-one help with a specific AI tool for your business.

Yes. Monthly AI Enablement Plans come with a 30-day money-back guarantee and no lock-in contract. You can cancel anytime without penalty.

Annual plans offer better value (the Liferaft annual plan saves you $408 compared to paying monthly), and are a good option once you know the support suits you.

If you are not sure a membership is right for you, you can also start with a one-off coaching session or Health Check to experience how we work before committing to ongoing support.

Tourism Tribe WordPress website builds start from $5,500. The final price depends on the number of pages, custom features, and booking system integrations you need. Every site we build is optimised for speed, SEO, and AI visibility from day one.

What is included in a website build

• Custom WordPress design tailored to your tourism business and brand
• Mobile-responsive layout that works on all devices
• SEO foundation including proper heading structure, meta data, and schema markup
• Booking system integration with your preferred platform (Rezdy, FareHarbor, Bookeo, or direct booking)
• AI-ready content structure so your pages show up in ChatGPT, Google AI Mode, and other AI search tools
• Training so you can update content yourself after launch

Browse our web development portfolio to see examples of sites we have built for tourism operators. For a detailed quote, get in touch.

View all website services

Yes. You do not always need a new website. We offer site rescues, theme rebuilds, and incremental improvements through our tech support hours.

Common website fixes we handle

• Speed optimisation for slow-loading pages
• Mobile fixes so your site works properly on phones and tablets
• SEO improvements including meta data, heading structure, and internal linking
• Booking system setup or integration fixes
• Content updates including new pages, image galleries, and menu changes
• Security and plugin updates to keep your site safe

If you are not sure what needs fixing, start with a Health Check ($275). It will identify exactly what needs attention and prioritise the fixes. You can then use tech hours to get the work done, or book a coaching session to learn how to do it yourself.

A Digital Direction Plan is a quarterly strategic planning service that keeps your website sharp, visible, and performing. It is ongoing support designed for operators who want expert guidance on their website without managing everything themselves.

What is included

• One-hour strategy session each quarter to review performance, plan updates, and set priorities
• Premium plugin licences including Elementor Pro, Gravity Forms, and other essential tools (worth hundreds per year)
• Optional managed hosting on fast Australian servers with daily backups and security monitoring
• Priority access to our web development team for urgent fixes

Plans start from $170/month. This is a popular option for operators who have had a website built by us and want to keep it performing well over time. Learn more about Digital Direction.

Tech support hours are a "do it for me" service. You purchase a block of time, send us your task list, and our team handles the work.

How it works

• Choose your hours: Purchase from 30 minutes (for a quick fix) up to 20 hours (for larger projects)
• Send your brief: Describe what you need done. We will confirm the scope before starting
• We do the work: Our team completes the tasks and sends you a summary of what was done

Common tasks operators use tech hours for

• Website content updates and new page creation
• Plugin installation, configuration, and troubleshooting
• Booking system setup and integration
• Email marketing template builds and automation setup
• Google Business Profile optimisation
• SEO fixes identified in a Health Check

AI Enablement Plan members receive a 10% discount on tech hours. View pricing and purchase hours.

Yes. Tourism Tribe offers managed WordPress hosting on Australian servers, designed specifically for tourism websites that need to load fast and stay secure.

What is included in managed hosting

• Daily backups with easy one-click restore
• Weekly WordPress and plugin updates tested before deployment
• Security hardening including firewall, malware scanning, and brute-force protection
• Uptime monitoring so we know before you do if something goes wrong
• Caching optimisation for fast page load speeds
• Australian-based servers for faster load times for Australian visitors

Hosting is available as part of a Digital Direction Plan (from $170/month), which also includes quarterly strategy sessions and premium plugin licences. Contact us for hosting details.

No, you do not need to be on WordPress to work with Tourism Tribe. Our coaching, Health Checks, and AI Enablement Plans work regardless of your website platform. If you are on Wix, Squarespace, Shopify, or another builder, we can still advise and support you.

Why we build on WordPress

We recommend WordPress for tourism operators because it gives you the most flexibility and control. You own your content, you can switch hosting providers, and you are not locked into a platform subscription. WordPress also supports the widest range of booking system integrations and SEO plugins.

If you are on another platform and considering a move, we offer platform migrations to WordPress. See our web development portfolio for examples of sites we have built, or contact us to discuss your options.

Our industry training programs are designed for organisations that want to upskill a group of tourism operators in their region. Programs are tailored to each region’s needs and operator skill levels, from absolute beginners to experienced digital marketers.

Organisations we work with

• Local councils with tourism development responsibilities
• Destination marketing organisations (DMOs) supporting their operator networks
• Regional tourism organisations (RTOs) running capability-building initiatives
• State tourism bodies delivering statewide digital readiness programs
• Visitor centre teams looking to improve their digital skills and support local operators

We have delivered programs across every state and territory in Australia, working with 5,000+ operators over 19 years. Our coaches travel to your region for in-person delivery, or we can run sessions online. Get in touch to discuss your region’s needs.

We work with groups from 5 to thousands of participants. The program format scales to suit the group size, and we adjust the mix of group and individual support accordingly.

How group size affects the program

• Small groups (5-20): More hands-on coaching, individual attention, and real-time work on each operator’s business during sessions
• Medium groups (20-50): Workshop-style sessions combined with individual Health Checks and one-on-one follow-up coaching
• Large programs (50+): Group training sessions combined with online courses, community support, and staggered individual coaching over the program period

We can also run multiple cohorts across a region if your operator base is large. Contact us to discuss what would work best for your situation.

Yes. Program participants receive ongoing access to Tourism Tribe resources after their program finishes. The length of access depends on the program agreement, but typically includes:

• Online course library with self-paced courses on SEO, social media, AI tools, Google Business Profile, and more
• Twice-monthly live tech sessions where participants can ask questions and get help
• Member pricing on additional coaching sessions and tech hours
• Access to our WhatsApp community for peer support

Many program participants transition to an AI Enablement Plan after their funded program ends, so they can continue receiving support independently. Plans start from $89/month with no lock-in.

Yes. Every industry training program is fully customised to your region’s needs, operator mix, skill levels, and budget. We do not run generic off-the-shelf training.

What we need to get started

• Your goals: What outcomes do you want for your operators? (e.g. better websites, AI readiness, stronger social media)
• Group size and mix: How many operators, and what types of businesses?
• Budget and timeline: We design programs to fit your funding cycle and operational calendar
• Delivery preference: In person, online, or a blended approach

We have delivered programs for councils, RTOs, and DMOs across every state and territory in Australia. Our coaches travel to your region for in-person delivery.

Get in touch to discuss what would work for your area, or read testimonials from past program partners.

Yes—we specialise in delivering digital training workshops and mentoring programs tailored to the needs of tourism regions, councils, and industry bodies. Our programs are designed to build digital capability across a group of operators efficiently, cost-effectively, and with long-term impact.

We’ve delivered hundreds of workshops and dozens of state-wide and regional programs across Australia and internationally, helping tourism communities grow stronger together.

Tourism Tribe runs a range of industry training programs designed to upskill tourism operators in digital marketing, AI tools, and online visibility. Programs range from one-hour sessions to year-long engagements and can be delivered in person, online, or as a blended format.

Program formats

• Half-day and full-day workshops on specific topics like social media, SEO, AI tools, or Google Business Profile
• Extended mentoring programs with individual Health Checks and one-on-one coaching sessions for each participant
• Digital makeover programs where operators receive hands-on help to improve their websites and online presence
• AI readiness training helping operators understand and use AI tools like ChatGPT, Google AI Mode, and Robin AI
• Destination-wide capability building combining group training with individual support over 6 to 12 months

Every program is fully customised to the region’s needs and operator skill levels. View program details or read our testimonials from past program participants.

Yes. We stand behind everything we offer.

Our guarantees

• AI Enablement Plans: 30-day money-back guarantee on all monthly plans. If the plan does not suit you, we will refund your first month in full
• Coaching sessions: 100% satisfaction guarantee. If you are not happy with your session, let us know and we will make it right
• Health Checks and tech hours: If we have not started work, we will issue a full refund. If work is in progress, we will discuss the best resolution

To request a refund or discuss any concerns, contact us. We would rather work with you to find the right solution than lose you as a client.

You can update your payment details yourself in a few steps:

• Log in at My Account
• Go to Payment Methods in the sidebar
• Add a new card or update your existing details

If you have trouble updating your card or if a payment has failed, contact us via live chat or email and we will sort it out. We can also update your billing details on our end if needed.

Course certificates are generated automatically when you complete a course. To find yours:

• Log in at My Account
• Navigate to your completed courses
• Click Download Certificate on the relevant course

Certificates are available for all courses included in your AI Enablement Plan or industry training program. If you cannot locate a certificate, contact us via live chat and we will help you retrieve it.

Your Health Check report is delivered via email within one week of purchase. It is also accessible through your account dashboard at My Account.

If you cannot locate your report, check your spam or junk folder first. If it is not there, contact us via live chat or email and we will resend it.

What to do after receiving your report

• Review the priority actions listed at the top of the report. These are the changes that will make the biggest difference
• Book a coaching session to work through the recommendations with expert guidance
• Use tech hours if you want us to implement the fixes for you

You can update your personal details such as address, email, and contact info from your account dashboard. Log in and go to ‘My Account’ to make changes. You will find this page by clicking on your avatar as well.

Monthly AI Enablement Plans can be cancelled anytime with no lock-in contract and no cancellation fee. Contact us through live chat or email and we will process it for you.

What happens when you cancel

• You retain access to all courses and resources until the end of your current billing period
• No further charges will be made after cancellation
• You can rejoin anytime if you want to come back later

If you are thinking about cancelling because you are not getting value from your plan, talk to us first. We may be able to recommend a different plan or service that better suits your needs, such as one-off coaching sessions or tech hours.