Frequently Asked Questions about Tourism Tribe

Hi, I'm Julia

Tourism Tribe's Operations Manager.
We have created these FAQs to help you make the most of your Tourism Tribe experience. If anything is still unclear, feel free to reach out on Live Chat.

General FAQs

Tourism Tribe is both a 24/7 digital learning platform and a team of real experts supporting tourism businesses across Australia. We combine self-paced training with personalised services—from coaching to consulting—to help you grow your business with confidence.

We’ve helped thousands of tourism operators build skills, solve tech problems, and stay ahead in a fast-changing digital world. Learn more about us here.

What is Tourism Tribe and how does it help tourism businesses?

Tourism Tribe is an education platform and a service provider that helps tourism businesses thrive in the digital age. Our mission is to support small and medium tourism businesses through practical resources, expert training, and a supportive peer-to-peer community.

Since 2015, we’ve assisted over 10,000 tourism professionals in Australia and globally by providing personalised coaching, self-paced online courses, and tools to improve their digital presence and business performance.

Who is Tourism Tribe for?

Tourism Tribe is designed for small to medium-sized tourism operators, including accommodation providers, tour operators, attractions, destination marketers and tourism organisations such as state, regional, local and associations. Whether you’re just starting out or looking to enhance your digital capabilities, our resources and support are tailored to meet your needs.
You can view our testimonials page for examples of people we work with.

What makes Tourism Tribe different from other tourism training providers?

We offer practical training and support that’s tailored specifically for tourism operators—and we explain things in plain English, with no jargon. Our expert team has real-world tourism and digital marketing experience, and we’re focused on helping you implement what you learn. Whether you’re an individual operator or an industry body looking to support a region, we’ve got solutions for you.

If you are a tourism organisation, you can view our industry training and development offer here, including programs.
You can view all our tourism marketing services and support plans here.

Is Tourism Tribe an Australian company?

Yes, Tourism Tribe is proudly Australian-owned and operated, with headquarters in Pullenvale, Queensland, and a support office in Agnes Water. We serve tourism businesses across Australia, Canada, the Asia Pacific and globally—and we also have the capability to support clients in French.

Contact us

How do I contact Tourism Tribe?

You can contact us via email, phone, or live chat. Visit our contact page for all the details.

Do you work with tourism businesses in regional areas?

Yes, in fact, we specialise in supporting regional and remote tourism operators with digital skills, access, and opportunities to level the playing field.

Do I need to use WordPress, Wix, or a specific platform to work with Tourism Tribe?

No. We work with whatever you have – WordPress, Wix, Squarespace, booking platforms, ATDW, and more. Our goal is to help you make the most of your existing tools.

Can I speak directly to a digital expert?

Yes. Through our coaching sessions and Digital Assistance Plan tech sessions and hotline you can connect directly with our experts.

Can I get your advice for free?

Absolutely. If you’re not quite ready to purchase one of our services, there are still great ways to access valuable advice and support.

  • Check out our Freebies page for free tools, templates, and resources to help you improve your digital skills.
  • Read our blog
  • Access one of the many industry development programs we run, perhaps your local, regional or state is running one?

And if you’re applying for a grant to use with Tourism Tribe training or services, get in touch, we’re happy to support your application.

Can someone do the work for me if I’m too busy or not confident with tech?

Yes. We offer done-for-you services such as tech development and WordPress services. can connect you with trusted professionals who understand tourism. Or, we can walk you through things step-by-step if you’d rather learn.

Is Tourism Tribe only for Australian businesses or can international operators join too?

While we’re based in Australia, our training applies globally. We work with tourism operators from New Zealand, Canada, Europe, and beyond. We are also fluent in French.

I need to learn the basics of using my computer and navigating the internet, can you help me with that?

We specialise in digital training for tourism businesses, and our programs work best if you already have some basic computer and internet skills.

If you’re still building confidence with the basics, we recommend starting with Be Connected or Broadband for Seniors, two excellent free programs designed to help you get comfortable with computers and the internet. Once you’re ready, we’ll be here to help you take the next step in growing your business online.

Can Tourism Tribe help non-tourism businesses with digital training and support?

Tourism Tribe is designed specifically for visitor economy businesses but if you’re a small business outside the tourism industry, our sister company Navii offers the same level of support and practical training tailored for non-tourism businesses. You can contact Navii on help@navii.com.au

Digital Assistance Plans

Our Digital Assistance Plans are designed to give tourism businesses practical, hands-on support with their digital marketing, systems, and strategy. Whether you’re just starting out or levelling up, these plans give you ongoing access to expert guidance so you’re never stuck trying to figure things out alone.

Explore the FAQs below to understand how our plans work, what’s included, and how we can help you move forward with confidence.

What is the Digital Assistance Plan and what are the benefits?

A Digital Assistance Plan is designed to help you build your digital skills and confidence, while also giving you access to expert support when you need it. You’ll get:

  • Access to our online course library with bite-sized, practical training
  • Two live tech training sessions each month
  • Our tech hotline, your shortcut to expert help when you’re stuck
  • – A 10% discount on coaching, do-it-for-me support hours, and Digital Engagement Health Checks™

Plus, you’ll be part of a community of tourism operators supported by a team that understands the challenges of running a tourism business in today’s digital landscape. If you don’t have your very own digital expert on staff, a Digital Assistance Plan is the next best thing.

A great place to start is with the Digital Champions 101 course, which is included in our Digital Assistance Plans.

Where can I find out more about Tourism Tribe’s Online Courses?

You can explore our range of online courses by visiting the Courses page which lists everything currently available for purchase. They can be purchased individually or you can gain access to the entire course library by joining a Digital Assistance Plan.

If you’re already a member or have access to specific courses, log in and head to the Courses tab in the top menu to access what’s included in your plan.

If you’re not sure where to start we recommend Digital Champions 101, which is included in our Digital Assistance Plans.

Are there any entry requirements for the Online Training Courses?

No, and all of our courses are delivered in plain English, not technical jargon!

That said, you will need to have basic digital literacy skills to be able to work through the course materials (i.e. you should be comfortable using a computer and navigating the internet).

How much does a Tourism Tribe plan / membership cost?

We have several membership tiers depending on your needs, starting from affordable monthly plans. Visit https://tourismtribe.com/product/membership for current prices and offers.

Is there a free trial or a way to try before I commit?

We offer 1-month trials of our Digital Assistance Plans. Visit https://tourismtribe.com/product/membership for current offers. You can also subscribe to our newsletter to get free resources and updates.

What’s included in the Digital Assistance membership?

Our Digital assistance plan / membership includes access to our full course library, live tourism tech Q&A sessions, a tech hotline, discounted digital coaching & do-it-for-me hours and expert advice tailored to the tourism industry.

How quickly will I see results from using Tourism Tribe?

Many Digital assistance plan members see improvements in confidence and clarity within days. Marketing and SEO results typically build over weeks/months but adding schema for your content to be AI friendly is picked up much faster we find. Our focus is on practical actions that get real-world outcomes.

What kind of support is available to members?

Our Digital Assistance Plans include live chat, email support, group coaching, courses, one one one rapid response assistance, video tutorials and much more. You’ll never feel like you’re stuck figuring it out alone.

Personalised support

Tourism Tribe offers tailored support options to suit your needs—whether it’s one-on-one coaching, expert-led audits, or “do it for me” services. We’re here to help you take action faster, with professional support that fits your business and goals.

What is the Digital Engagement Health Check™ and what does it include?

The Digital Engagement Health Check™ is a comprehensive expert review of your tourism business’s digital presence. We assess:

  • Your website
  • Your Google Business Profile
  • Your Facebook and Instagram presence
  • Your TripAdvisor listing
  • Your ATDW listing

We check how well your business is represented online, how easy it is for a visitor to find and book with you, and whether your content and visuals are consistent and engaging. You’ll receive a plain-English report that highlights what’s working and what can be improved, with practical guidance you can action straight away.

We also have a Generative Engine Optimisation health check. This assessment focuses on assessing how AI-ready your website and online assets are.

Can Tourism Tribe assess MY business and give me recommendations to improve it?

Yes! We call this a Digital Engagement Health Check ™. Our skilled Digital Strategists will manually conduct a comprehensive assessment of your business’s ‘digital footprint’, looking at your website, Facebook, Instagram, Google Business Profile and more. You will receive a detailed report outlining your opportunities and immediate actions to take to improve your online presence.

I need help with my Digital Marketing Strategy!

Our team has significant experience in creating marketing strategies for Tourism businesses, Regional Councils and Destination Marketing Organisations. We have the skills, knowledge and expertise to identify the opportunities in your marketing assets and develop an actionable digital strategy to meet your goals. We recommend you book a one on one consultation to get started.

What’s the difference between coaching and Do-It-For-Me Hours?

Coaching sessions are one-on-one consultations with a Digital Strategist who will guide and teach you how to improve your digital presence. You’ll walk away with knowledge, confidence, and an action plan.

Do-It-For-Me Hours are for when you just want the job done; like updating your website, fixing integrations, or setting up your email marketing. You give us a brief, and our team handles the implementation for you.

Does Tourism Tribe help with social media like Facebook and Instagram?

Absolutely. We provide training and content strategies for Facebook, Instagram, and even TikTok – designed specifically for tourism operators. You can either get this as a one-on-one coaching session, or via our Digital Assistance Plans.

Does Tourism Tribe offer One-on-One coaching or consultations?

We sure do. We offer fully interactive Private Consultations which our skilled Digital Strategists will completely customise to you and your business. They will help you conquer your digital demons and leave you with an actionable plan to continue on with. They dive deep into your business goals, identify your digital pain points, and develop a tailored action plan you can take away and implement immediately. Think of it as a strategic, one-off intensive session to move the needle fast.

Alternatively, we also offer one on one coaching sessions which are deal if you’re looking for ongoing support or focused guidance on a specific area (like social media, SEO, AI tools, or website improvements). These sessions are more flexible, often used to build skills over time or check in on progress after a consultation.

What do I need to provide to get started with a Digital Engagement Health Check™?

To get started, you’ll need to provide the URLs for your:

  • Website
  • Facebook page
  • Instagram profile
  • TripAdvisor listing
  • ATDW listing

Once the Health Check is underway, you won’t be able to update your links, so it’s important to provide accurate ones upfront.

Will Tourism Tribe help me take control of my digital assets (website, social media, etc.)?

Yes. One of our core goals is to make sure you’re the rightful admin of your website, Google account, ATDW listing, socials, and more – so you’re never locked out of your own business.

What happens if I don’t know who built my website or set up my Google account?

We will support you to recover access, understand what’s missing, and set up systems so it never happens again. You’ll gain control and peace of mind. We have also written a blog post to help you get access to all the accounts you need.

Artificial Intelligence

Artificial Intelligence isn’t coming—it’s already here, reshaping how travellers plan, book, and experience tourism. That’s why we’ve launched AI Now, our dedicated support and training stream to help tourism businesses make smart, timely decisions about AI.

Whether you’re just getting started, exploring tools like ChatGPT, or trying to figure out how AI fits into your marketing or operations, this FAQ section will guide you. We cover the why, the what, and the how—so you can take confident steps towards a more efficient, future-ready business.

Have questions about AI strategy, choosing the right tools, or staying relevant in a rapidly changing landscape? You’re in the right place.

How can AI help my tourism business grow?

AI can help you grow your tourism business by saving time, improving customer experiences, and making smarter marketing decisions. From writing content and replying to reviews, to generating personalised itineraries and analysing booking trends, AI tools can free you up to focus on what matters, delivering exceptional visitor experiences.

At Tourism Tribe, we make it easy for you to get started with AI the right way:

You don’t need to be a tech expert—just willing to explore what’s possible. We’ll help you get there.

What AI tools does Tourism Tribe teach or support?

We focus on practical, tourism-relevant AI tools that help operators save time, improve marketing, and deliver better service. Our training and support cover a range of tools including:

  • ChatGPT & Custom GPTs: for content creation, marketing planning, customer service, and brainstorming
  • Advice on API integration of ChatGPT
  • Canva’s AI features: like Magic Write and AI image tools to boost your visual marketing
  • Looker Studio with AI-powered insights: to make smarter decisions from your website and booking data
  • AI SEO tools: to improve your visibility in chatbot search results (we cover this in our GEO AI Visibility Assessment)
  • Voice search optimisation (schema): to help your business show up in AI and smart assistant searches
  • AI content assistants in email and social tools such as Mailchimp and Meta’s Business Suite

Through our Digital Assistance Plans, private consultations, and programs, we tailor our support based on what’s most useful to your business right now. Twice a month, during our tech support sessions we take our members through key AI tools to improve their business and online presence.

Not sure what to start with? Visit our AI resources hub or ask us for personalised guidance.

Does Tourism Tribe offer support for using ChatGPT, Canva AI, or other tools?

Yes, absolutely. At Tourism Tribe, we specialise in helping tourism businesses learn how to use tools like ChatGPT, Claude, Gemini, Grok, Canva AI, and other AI-powered platforms in a practical, down-to-earth way. Whether you’re creating marketing content, building an itinerary, or designing visuals—our team is here to help you apply these tools to real business challenges.

You can access this support through:

You don’t need to figure it out alone, we’re on your team.You don’t need to figure it out alone: we’re on your team.

Programs

At Tourism Tribe, we don’t just talk digital, we deliver transformation one tourism operator at a time. Our tourism training programs are designed to upskill tourism operators and regional teams through practical, hands-on learning experiences. From digital makeovers and mentoring to AI readiness and destination-wide capability building, we run structured programs that get real results.

If you’ve joined one of our programs or are considering it, this FAQ section will help you understand how they work, what to expect, and how to get the most out of your experience.

Does Tourism Tribe offer training or programs for tourism organisations, councils or industry partners?

Yes, we partner with tourism organisations, councils, and industry groups to deliver tailored industry development training programs that upskill and empower tourism operators. We’ve successfully delivered programs in partnership with national and regional bodies. You can also view our past and current programs here.

Does Tourism Tribe offer Group Workshops?

Yes—we specialise in delivering digital training workshops and mentoring programs tailored to the needs of tourism regions, councils, and industry bodies. Our programs are designed to build digital capability across a group of operators efficiently, cost-effectively, and with long-term impact.

We’ve delivered hundreds of workshops and dozens of state-wide and regional programs across Australia and internationally, helping tourism communities grow stronger together.

What types of training programs does Tourism Tribe offer?

We offer short courses, step-by-step guides, webinars, coaching, and digital audits tailored to tourism businesses. Topics range from social media and SEO to AI, email marketing, and website improvements.

Account management

Whether you’re a new member or a long-time learner, your Tourism Tribe account is your gateway to courses, resources, and support. From updating your details to accessing your purchases and managing your membership, this section will guide you through everything you need to know to stay in control of your digital journey.

Need help with logging in, changing your password, or finding past purchases? You’re in the right place.

How do I update my credit card details?

Once you’re logged into the Tourism Tribe website, go to the “Dashboard” tab in the main website menu and select “My Account”. Scroll down to find the menu on the left and select “Payment Method”. Simply follow the prompts to update your credit card details. Please note that due to the many automations and integrations on our website we can only accept credit card payments.

How do I update my account details?

You can update your personal details such as address, email, and contact info from your account dashboard. Log in and go to ‘My Account’ to make changes. You will find this page by clicking on your avatar as well.

I’d like to cancel my Digital Assistance plan

We’re sorry to see you go!

You can cancel your membership at any time and even though your membership to Tourism Tribe will be immediately cancelled, you will still have access to your Tourism Tribe account until the end of your billing cycle.

To cancel your membership/plan, log into the Tourism Tribe website, go to the “Dashboard” tab in the main website menu and select “My Account”. Click on “My subscriptions”, simply select “Cancel” and follow the prompts.

Program participants

Where do I access my course certificates?

You can view and download your course certificate for any course you have completed on that course overview page which you can access via the main navigation menu when you’re logged in.

How do I find my Digital Engagement Health Check™ report?

You’ll find the link to access your report in the email we sent to you with the subject line “Your Digital Engagement Health Check™ results”. Please do download your report so that you’ll always be able to access it.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.

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