Blog
Practical tips, smart AI tools, and digital strategies to help tourism operators save time, get found online, and grow their business.
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How to Set Up GPT-6 Astra and the ChatGPT Desktop App for Your Tourism Business
Read more: How to Set Up GPT-6 Astra and the ChatGPT Desktop App for Your Tourism BusinessThis Tourism Tech Session covered GPT-6 Astra, OpenAI’s new autonomous agent model released on 3 September 2026, and what it…
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Tourism Marketing Strategy in the AI Era: What’s Changed, What Hasn’t, and Where to Focus
Read more: Tourism Marketing Strategy in the AI Era: What’s Changed, What Hasn’t, and Where to FocusThis Tourism Tech Session revisited marketing strategy fundamentals at a moment when AI has changed how travellers discover businesses, but…
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The AI Glossary for Tourism Organisations
Read more: The AI Glossary for Tourism OrganisationsEvery AI conversation in tourism runs on about sixty terms, and most get used loosely. This is the working vocabulary,…
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How to Connect AI Safely to Your Tourism Business
Read more: How to Connect AI Safely to Your Tourism BusinessThis Tourism Tech Session covered the security foundations every tourism business needs before connecting AI to its systems: the lethal…
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Episode 21: Google Business Profiles Are Doing Your DMO’s Job Now
Read more: Episode 21: Google Business Profiles Are Doing Your DMO’s Job NowDMOs keep trying to fix their website. Learn why Google Business Profiles now shape AI recommendations, and what to do…
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Three types of AI bot. One decides if AI recommends you.
Read more: Three types of AI bot. One decides if AI recommends you.Training crawlers, retrieval bots and agent bots do three different jobs. Block the wrong one and AI stops recommending you.
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How to Use ChatGPT for Work to Automate Tasks in Your Tourism Business
Read more: How to Use ChatGPT for Work to Automate Tasks in Your Tourism BusinessFabienne Wintle demonstrated the new ChatGPT for Work desktop app, showing how tourism operators can connect their tools, create reusable…
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How to Track AI Traffic and Improve Your Google Business Profile for Tourism
Read more: How to Track AI Traffic and Improve Your Google Business Profile for TourismFabienne walked members through how to check which AI tools are visiting their website using Cloudflare and Google Analytics, and…
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Accommodation website essentials
Read more: Accommodation website essentialsShow your check-in, check-out and reception hours, and describe your parking in detail, so guests and AI assistants know how…
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Destination and attraction website essentials
Read more: Destination and attraction website essentialsItineraries, local listings, maps and getting-there detail keep guests planning around you and give AI content it can use. Here…
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Event website essentials
Read more: Event website essentialsShow ticket prices, times, location and conditions as readable text, plus a get-involved page, so attendees and AI assistants can…
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Hire and transport website essentials
Read more: Hire and transport website essentialsList every price as text and spell out pickup, delivery or exact transfer points, so travellers and AI know your…
