For a hire or transport business, two things decide whether a traveller can use your service: what it costs, and how they get the gear or catch the transfer. “How much to hire a kayak for the day” and “do they deliver to where I’m staying” are direct questions travellers put to assistants, and AI answers from what is written on your page, not from an image, a PDF, or an enquiry form.
List every price, with all the options
List the price for each item or service as readable text, and show every variation. For hire: hourly, half-day, full-day, plus any size, model, or add-on that changes the price. For transfers: whether it is per person or per vehicle, one-way and return, and any difference for extra passengers, luggage, or child seats. If your rates sit in an image, a PDF, or behind an enquiry form, an assistant cannot see them, so it leaves you out or guesses. Prices as text let it quote you and put you in front of someone ready to book.
Spell out pickup, delivery, or exact transfer points
For hire, state where the customer collects from, whether you deliver, the area you cover, the fees, and the lead time you need, written for someone who has never been to your area. For transfers, name the exact pickup and drop-off points as text: the terminal and door at the airport, the rank in town, the hotels or zone you collect from. A vague or image-only meeting point causes missed connections and bad reviews. Precise, written detail lets an assistant tell a traveller whether you reach them and exactly where to be.
What good looks like
Hire: “Single kayak $25/hour, $60 half-day, $90 full-day; includes paddle, PFD and dry bag. Collect from 12 Marine Parade, or we deliver within 20km for $30 return; order by 5pm the day before.” Transfer: “Airport to Town $25 one-way, $45 return per person. Pickup at Airport Arrivals, Door 3; drop-off door to door at your accommodation.”
Frequently asked questions
Can I just ask customers to enquire for a price?
It costs you bookings. A traveller comparing options wants the number up front, and an assistant cannot quote a price hidden behind a form. List the rates as text and you show up in the comparison.
Do I need to list every option, or just a starting price?
List every option. “From $25” leaves the real questions unanswered. Hourly, half-day, full-day, per person or per vehicle, and any add-ons all belong on the page.
Why can’t AI read my price-list PDF?
A PDF is harder and less reliable for an assistant to parse, and it often gets skipped. An image is worse. Prices typed as selectable text on the page are what AI can read and quote.
How precise should a transfer meeting point be?
Very. Name the terminal and door, the rank, or the exact stop. A vague or image-only point causes missed connections. Precise text lets an assistant tell the traveller exactly where to wait.
What pickup and delivery detail should a hire business show?
Where to collect from, whether you deliver, the area you cover, the fees, and the lead time. Write it plainly for a visitor who has never been to your area, so they know your service reaches them.
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