Once a guest has chosen where to stay, they ask two practical questions early: how does arrival work, and where do I park. Answer both on your website in plain text, because that is what an AI assistant reads when a traveller asks it on your behalf.
Show your check-in, check-out and reception hours
Add your check-in and check-out times and reception hours to your contact page, your room pages, and your booking page. State how guests arriving outside reception hours get in: a key safe, a self check-in code, or an after-hours number. If those details live only in a booking confirmation email, AI cannot see them, because it has no access to your inbox, so it skips the detail or guesses. A wrong guess about a late arrival costs bookings. Fill in the check-in fields on your Google lodging profile and your OTA listings too, and keep them matching the website.
Describe your parking in real detail
A single line saying “free parking” is not enough, because travellers ask the specific version: “is there secure parking”, “can I fit a caravan or a 4WD”, “where do I park if I arrive after reception closes”. AI answers from the words on your page, so spell out the type (secure, undercover, on-site, street), how to access it after hours, the cost, and the vehicle size it fits. If you host guests in 4WDs, caravans, or trailers, say whether those fit and where they go. Put it on the page a driver checks first: contact, location, or booking.
What good looks like
“Check-in from 2pm, check-out by 10am, reception open 8am to 8pm, after-hours self check-in by a code sent the day before. Free secure undercover parking on site, fits vehicles up to 2.1m including 4WDs; caravans use the signed overflow bay next door.”
Frequently asked questions
Where should check-in times go on my website?
On your contact page, your room pages, and your booking page. Put them where a guest planning their arrival will look, not buried on the homepage.
My check-in details are only in the booking email. Is that a problem?
Yes, for AI. An assistant cannot read your inbox, so those details are invisible to it. Put the times and access method on the page as well so both guests and AI can see how arrival works.
Isn’t “free parking” enough to mention?
No. It answers none of the follow-up questions travellers actually ask. Spell out the type, access, cost, and vehicle size so a guest, and an assistant, can confirm your parking suits them.
What parking detail do guests with big vehicles need?
Whether a 4WD, caravan, or trailer fits, and where it goes. If you host guests who arrive in larger vehicles, say so plainly, because it is often the deciding factor in the booking.
Should I update Google and my OTA listings too?
Yes. Google’s lodging profile and the OTAs have their own check-in and parking fields and read them directly. Keep them matching your website so a traveller never finds conflicting answers.
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