If you help visitors plan a trip, whether you are a destination site, a regional operator, or an attraction, the content that keeps a guest planning around you also feeds AI. One honest caveat first: for broad “things to do in [region]” questions, assistants lean on the big aggregators, TripAdvisor, and destination bodies. Our own visibility testing saw AI cite those for that kind of query. Your content wins the narrower “near [your location]” searches and, more reliably, the guest already on your site.
Offer sample itineraries that keep guests planning around you
A sample itinerary, such as “three days in the region”, helps a traveller picture the trip and keeps them on your site while they plan. Lay it out day by day, morning to evening, each with a specific named suggestion and why you recommend it, and link to the businesses you mention. Write from first-hand knowledge, not a generic AI-written listicle that reads like every other page. A clear, structured itinerary in readable text is exactly what an assistant can lift and adapt for the narrower searches.
List local businesses and attractions, with real links
A page that recommends the cafes, attractions, and operators near you is useful to a guest and good for your relationships. Write a short paragraph on each (what it is, why you rate it), add a photo, and link out to its website. Aim for at least six to eight, grouped by type (eat, see, do, stay), plus your regional and industry association sites. It marks your site as a genuine local resource, though it will not make you the region’s cited authority for broad queries.
Add a downloadable regional map, paired with written detail
A downloadable map is a handy resource a visitor can save to their phone, and AI cannot read it reliably. So pair any map with the same information as text: the towns and attractions shown, the driving times between the main points, and the routes you recommend. That way the map serves the visitor and the written version serves both the visitor and an assistant.
For an attraction, spell out parking and public transport
“How do I get there” and “is there parking” are among the most common visit-planning questions. Cover where to park, whether it is free or paid, accessible spaces, and how to arrive by bus, train, or ferry where that applies. Put it on your main product page, in your FAQ, and on your booking page; repeating it across pages is how visitors find it. Written detail lets an assistant tell a carless traveller exactly how to reach you.
Frequently asked questions
Will this content make AI recommend my whole region through me?
For broad “things to do in the region” questions, usually not. Assistants lean on aggregators and destination bodies there. Your content wins narrower local searches and keeps a guest already on your site planning around you.
Can I use AI to write my itineraries and local guides?
Use it to draft, not to publish as-is. A generic itinerary or “top 10” reads like every other page and helps no one. Add your own named recommendations, driving times, and the reasons only a local knows.
How many local businesses should I link to?
At least six to eight, each with a real link and a short, honest description. A handful of genuine recommendations reads far better than a long, thin list of names.
Can AI read my downloadable regional map?
Not reliably, so don’t depend on it. A downloadable map is an image or PDF, and AI handles those inconsistently: it can sometimes pull out text, but map labels are patchy and easily missed. Write the place names, routes, and driving times as text on the page alongside the download, so AI always has something solid to use
Where should an attraction’s parking and transport detail go?
On your main product page, in your FAQ, and on your booking page. Repeating it across those pages is how visitors find it, and it lets an assistant relay how to reach you.
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Convince the board · Out of heads · Make it queryable · Prime operators · Activate AI · Safeguard · Show the value
COMPASS: AI Playbook for DMOs
Turn this into your region’s AI strategy
COMPASS is the seven-move AI playbook for DMOs and tourism organisations.